Bruce explains some of what was discussed at the Advanced SEO Roundtable at SES San Jose 2009. Virginia considers some of the most popular live blog posts on the Bruce Clay blog, including The Death of Last Click Attribution.
Plus, Aaron Landerkin, Bruce Clay, Inc.â€™s IT Manager and lead developer of the SEOToolSet, talks to Virginia about the new SEOToolSet tools that were demonstrated at the show. Then Bruce, Robert and Virginia discuss Google Caffeine.
On Location from SES San Jose 2009, Virginia interviews Mark Knowles and Wendy Roe of SEM Content Management System Pixelsilk about some new annoucement made at the tradeshow on the launch of Partner Portal, which is designed to meet the needs of web development companies and marketing agencies â€“ or any group that needs to manage multiple sites from one control panel.
Next Reid Wakefield of Century Interactive (providers of Call Measurement, Click Measurement and Audiotext services) discusses their current marketing campaign, StupidSEM.com
Finally, Jamie Smith, President and CEO of Engine Ready discusses some landing page studies conducted by their research team.
With Search Engine Strategies San Jose around the corner, the hosts spend the show looking forward to the training, sessions and networking opportunities at the conference. Bruce, Susan and Virginia also take an in-depth look at the session Credit Crunch: The Death of Last Click Attribution and its Impact on Paid Search Advertising.
Gina Poole, vice president, IBM Software Group Marketing 2.0, then talks to Virginia about the subject sheâ€™ll be exploring in her panel, The View From the CMOâ€™s Office.