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PPC Advertising, Marketing and Revenue Per Click

Pay per click advertising is on topic as Bruce reviews recent PPC news and updates.

Bruce Clay, Inc. PPC analyst Jim Stratton then joins Virginia to talk about his recommendations for using broad match in AdWords campaigns.

Finally, Jim and Virginia look at an often-overlooked metric of pay per click advertising, revenue per click.

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SMX East 2009 Recap

Virginia interviews conference speaker and president of paid search management platform ClickEquations, Craig Danuloff, and conference interviewer extraordinaire Mike McDonald of WebProNews.

Craig shares highly-actionable tactics for a query-based approach to PPC as well as insights about the state of many organization’s search campaigns and a synergistic approach to SEO and PPC.

Mike offers up his tips for making connections and getting information from leaders of the Internet marketing space.

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Seasonal PPC Campaign Planning

Virginia and PPC analyst Jim Stratton discuss tips for seasonal PPC campaign planning, including Internal historical data, buzz generation, special offers and campaign structure.

David Szetela, CEO of Clix Marketing and host of WebmasterRadio’s PPC Rockstars, comes on with his recommendations for PPC management leading up to the holidays.

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Internet Marketing Overall Project View

SEM Synergy takes a look at Internet marketing from the overall project view. From the important first steps of the site review process to account management to the coordination of the SEO and PPC campaigns, there’s a lot to look at when it comes to integrating all search marketing efforts.

Virginia then talks to Bruce Clay, Inc. Account Manager Daerick Gross about project management over the life of a search marketing campaign

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