PPC Advertising, Marketing and Revenue Per Click
December 16, 2009 by Daron Babin
Filed under Episodes
Pay per click advertising is on topic as Bruce reviews recent PPC news and updates.
Bruce Clay, Inc. PPC analyst Jim Stratton then joins Virginia to talk about his recommendations for using broad match in AdWords campaigns.
Finally, Jim and Virginia look at an often-overlooked metric of pay per click advertising, revenue per click.
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Online Ad Growth Research
July 1, 2009 by Daron Babin
Filed under Episodes
Bruce, Susan and Virginia discuss online ad growth and how they agree that ad budgets are still in flux, however, they’re not convinced that online ad spend will drop any time soon.
Colby Atwood, president of the media research company Borrell Associates, talks to Virginia about the independent research his firm has conducted on the subject.
Finally, SEM analyst at Bruce Clay, Inc., Jim Stratton makes his premiere on the show. Jim, Susan and Virginia talk about analyzing the lifetime value of pay per click customers.
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