Virginia talks to John W. Ellis, a paid search specialist, about his suggestions for ad remarketing. Then Virginia speaks with local business specialist Mike Ramsey, also known as Nifty Marketing while on location from SMX East 2011.
Jessica, Aaron and Virginia examine the Google acquisition of Zagat and what that means for local search, as well as Bing and Twitters renewed partnership and what that means for social search.
With Search Engine Strategies San Jose around the corner, the hosts spend the show looking forward to the training, sessions and networking opportunities at the conference. Bruce, Susan and Virginia also take an in-depth look at the session Credit Crunch: The Death of Last Click Attribution and its Impact on Paid Search Advertising.
Gina Poole, vice president, IBM Software Group Marketing 2.0, then talks to Virginia about the subject sheâ€™ll be exploring in her panel, The View From the CMOâ€™s Office.
Bruce, Susan and Virginia discuss Paid Search Advertising and the Findability Formula, plus Virginia interviews nationally recognized Internet marketing speaker, trainer, and consultant in search engine placement, cost per click models, natural search, and ad campaign tracking Heather Lutze.