Kate Gardiner manages social for the daily PBS television series, The NewsHour. She tell us the story on how The NewsHour brand was remade through social media engagement.
Bruce, Susan and Virginia also review what Matt Cutts discussed during his You and A session at SMX Advanced.
Virginia is joined by Allen Landerkin and Paula Allen to recap SES New York 2010, and she discusses issues raised in sessions like social automation and conversion optimization, including over a presentation from Bryan Eisenberg on where he shares 21 secrets of top converting websites.
Virginia, Allen and Paula also look back on the Eric Enge interview with Google Senior Engineer Matt Cutts.
Michael Streko introduces us to Knowem, which aids in avoiding Social Media Identity Theft as it checks the availability of your brand name and/or user name on various social media sites.
Susan, Scott and Virginia also discuss Matt Cutts response to a question on Social Media and it relevance to Google.