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Fall 2010 Search Marketing Conference Outlook

The Bruce Clay team fills us in on their upcoming agenda for the fall conference, including upcoming training sessions and seminars.

Virginia talks to Mark Robertson of ReelSEO.com about the going evolution of video optimization and marketing. Virginia also gives her goodbyes as she makes her final appearance on SEM Synergy.

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Crisis Communications, Viral Video and Social Media

Susan and Virginia speak with Jessica Lee on her recent Bruce clay blog post on BP, Crisis Communications and Social Media.

Neil Patel, co-founder of 2 Internet companies: Crazy Egg, and KISSmetrics, discusses the differences of passion and success, and how they do go hand in hand.

Finally, How successful has the Old Spice Viral Video Campaign done for the product and its marketing effort and sales turnaround.

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Link Building Strategies

Links are crucial to the Web economy today, conducting traffic, visibility, and trust to sites and pages. Bruce, Susan and Virginia start by considering link marketing, not only as it contributes to SEO, but also as it fits into overarching marketing goals.

Eric Ward, a link marketing specialist with a reputation as Link Moses, joins Virginia to talk about link building in 2010.

Susan, Virginia and SEO analyst Maryann Robbins talks about the SEO communitys priorities, based on the results of an informal survey on the Bruce Clay blog.

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Web Speed and Social Media Marketing

With Bruce presenting SEOToolSet Training this week, Susan, Virginia and Bradley host a show focused on speed on the Web.

Tamar Weinberg, a writer and consultant specializing in social media marketing, then talks to Virginia about her book The New Community Rules: Marketing on the Social Web.

Finally, Susan and Bradley join Virginia in exploring the contents of The New Community Rules, focusing in on the appendix The Ultimate Social Media Etiquette Handbook.

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2010 Bruce Clay Predictions-Sneak Peek

Bruce gives a sneak peak of his 2010 predictions. Bruce expects to see the online sector leading the way to economic recovery in March.

Then Paula Allen, Susan Esparza and Virginia Nussey look at the 2010 digital marketing trends compiled by Last Exit, plus learn some advice on fighting for and setting an SEO budget for the new year.

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Twitter Marketing Tips

Bruce, Susan and Virginia consider the effect and efficiency of in-stream Twitter advertising. Internet marketer Michael Gray then talks to Virginia about recommendations for marketing on Twitter. Virginia, Susan and guest co-host Michael Terry share some tips and statistics to optimize content distribution on the microblogging platform.

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Whats Next in Search

Bruce and Susan over their take following the SMX East 2009 panel on Whats Next in Search. Plus they discuss With Internet users expressing disapproval of behavioral ad targeting, are marketers able to take advantage of these sophisticated technologies? If Bing and Yahoo! search merge, how will having two players instead of three going to change the space? And, what will the search marketing industry be buzzing about in five years?

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SEO Hierarchy of Needs

Bruce, Susan and Virginia discuss other applications for the SEO Hierarchy of Needs, including how it can be adapted to individual tactics as well as other Internet marketing disciplines.

Topher Kohan, SEO coordinator at CNN.com, talks to Virginia about the technology we need to do our jobs and live our day to day lives.

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Real Time Search

Bruce, Susan and Virginia discuss what real-time search is, how it can be used as a tool, and whether or not a real-time search optimization strategy exists.

SEO and social media marketer Dana Lookadoo then talks to Virginia about how to use real-time search as a marketing advantage.

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Inbound Marketing Strategies

A discussion of Inbound marketing strategies and how they may prove to be a more reliable strategy in the future.

Larry Kim, founder and vice president of product development at WordStream, offers pragmatic suggestions for improving inbound marketing efforts.

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