SMX East 2011: Ad Remarketing; Nifty Marketing
September 15, 2011 by Daron Babin
Filed under Episodes
Virginia talks to John W. Ellis, a paid search specialist, about his suggestions for ad remarketing. Then Virginia speaks with local business specialist Mike Ramsey, also known as Nifty Marketing while on location from SMX East 2011.
Jessica, Aaron and Virginia examine the Google acquisition of Zagat and what that means for local search, as well as Bing and Twitters renewed partnership and what that means for social search.
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Local Search Growth Phenomenon
September 15, 2010 by Daron Babin
Filed under Episodes
Bruce, Susan and Virginia discuss significant growth surrounding local SEO and how it has been overlooked and how mobile is tied into it. Virginia speaks with Chris Travers of Universal Business Listing about how local search cannot be ignored. Finally, Susan, Michael and Virginia preview their upcoming SEO newsletter which will focus on local search.
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Tools for Successful Small Business SEO
May 19, 2010 by Daron Babin
Filed under Episodes
Small businesses are quickly getting up to speed online. Google is reaching out to the online small business community through a new page about Tools for Online Success. In partnership with the U.S. Small Business Administration, the site introduces local businesses to online tools and resources. This is just the latest in Google’s efforts to empower small businesses, recognizing the growing segment of the small business community hungry for progress and marketing innovation.
Eric Enge, president of Stone Temple Consulting and a writer at Search Engine Watch and Search Engine Land, then joins the show to talk about changes to local search and small business SEO. Eric’s recent interview with Google Locals director of product management highlights some helpful information for small and local businesses. Google Places, the newly renamed Google center for businesses online, has launched many new features, including Place Pages. Eric explains some of the advantages of Place Pages and gives his top recommendation for small business listings.
Virginia, Susan and Maryann continue the small business conversation with local search SEO strategies. Small businesses have an opportunity not available to larger organizations because local businesses can reach out to their community for links. Small businesses don’t necessarily have to represent themselves online as such because some can serve consumers across the nation from a small office. However, a survey by the Pew Research Center for the People and The Press found that small businesses are the institutions most trusted by Americans today, so small businesses might do well to use their community orientation to their advantage.
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Local Search Resources for Small Businesses
February 11, 2009 by Daron Babin
Filed under Episodes
Local Search Resources for Small Businesses and site for small business owners new to navigating local search, GetListed.org.
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Small Business & Local Search
July 9, 2008 by Daron Babin
Filed under Episodes
Bruce, Robert and Susan discuss Google’s ability to crawl and index text in Flash files, the newly launched Google Affiliate Network, and Matt Cutts’s announcement about how the search engine uses the data it collects to fight spam.
Also, Matt McGee, creator and author of Small Business Search Marketing, talks to Virginia about how his blog has helped him gain feedback and insight into a new book he wrote about the rock band U2. Finally, Susan and Virginia offer some things to keep in mind when optimizing for local search.
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