Virginia interviews conference speaker and president of paid search management platform ClickEquations, Craig Danuloff, and conference interviewer extraordinaire Mike McDonald of WebProNews.
Craig shares highly-actionable tactics for a query-based approach to PPC as well as insights about the state of many organization’s search campaigns and a synergistic approach to SEO and PPC.
Mike offers up his tips for making connections and getting information from leaders of the Internet marketing space.
Learn Link Building Tactics and Best Practices and how vital link building is to an Internet marketing campaign.
Plus, Link building expert Todd Malicoat, aka Stuntdubl, talks to Virginia about his recommendations for link development.
SEM Synergy takes a look at Internet marketing from the overall project view. From the important first steps of the site review process to account management to the coordination of the SEO and PPC campaigns, thereâ€™s a lot to look at when it comes to integrating all search marketing efforts.
Virginia then talks to Bruce Clay, Inc. Account Manager Daerick Gross about project management over the life of a search marketing campaign
Bruce, Robert and Susan talk about the Morgan Stanley released report on Internet trends, that social sites have reached a 16 percent share of global online time.
Also, Robert speaks with Adam Audette of AudetteMedia and moderator of the Internet marketing discussion list, LED Digest about the value of email discussion lists, the relevance of email marketing, and common mistakes companies make in their email marketing campaigns.