Conversion and Click-Sharing

October 27, 2010 by  
Filed under Episodes

Gregg Poulin, general manager at Compete.com tells Virginia about their findings regarding users paid search and natural search preferences as well as holiday predictions.

Scott Fowles, an SEO analyst at Bruce Clay, Inc. and an evangelist for conversion rate optimization, talks to Virginia about some tips he has learned that may help a site optimize its conversions.

Long Tail Queries and Potential Strategies

October 21, 2009 by  
Filed under Episodes

Bruce Clay, Susan Esparza and Virginia Nussey discuss the implications of increasing long-tail queries and potential strategies of Yahoo! due to the discontinuation of its paid inclusion program, Search Submit, at the end of the year Gregg Poulin, general manager at Compete.com, then talks to Virginia about data coming out of the online research company.