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Yahoo Up For Grabs; Link Building on a Budget

Google is rumored to be willing to help finance the purchase of Yahoo, which raises questions of what Googles ulterior motive might be. Bruce, Jessica and Virginia discuss.

Julie Joyce, co-founder of link building and social media marketing company Link Fish Media, Link Week columnist at Search Engine Land and blogger at SEO Chicks, talks about tactics for link building on a budget, the lasting effect of a good reputation, and how to deal with the long life cycle of link building when clients expect results.

Then Aaron, Jessica and Virginia look at the ongoing tech war between the Webs superpowers: Google, Facebook, Amazon and Apple.

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Reaction to Google and their Switch To Encrypted Search

Bruce weighs in on the reaction to Google and their Switch To Encrypted Search and how they will begin encrypting searches and outbound clicks by default in some situations. Virginia, Jessica and Michael Terry discuss the continuous overlap between search and social when it comes to the news coming out of Google and Facebook.

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SES San Francisco 2011 Preview; Social Media and Conversion Optimization

SES San Francisco 2011 preview with best-selling author Bryan Eisenberg talking about social media and conversion optimization. Bruce,Susan and Virginia discuss the buzzing social media platform Google+ and coming to terms with the end of online privacy.

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Mobile Advertising and the Changing Mobile Market

This summer has featured the release of the iPhone 4 and a wave of new Android phones. Bruce examines the mobile marketplace and mobile ad platforms including Google, Apple iAd, the upcoming Windows Phone 7 and the fierce mobile advertising battle likely to come.

Mobile technology and marketing specialist Michael Martin then talks to Virginia about the changing mobile market, the options available to consumers and the opportunities opening up for marketers.

Jessica, Susan and Virginia then critique a number of popular services which have undergone redesigns recently.

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SERPS and Google Brand Links

Among the many UI changes Google has tested this year, one that may really shake up traffic is the addition of links to brands at the top of the results pages. Bruce, Susan and Virginia discuss Google’s preference for brands and how the brand links at the top of the page must fit into one or more of Google’s goals: to satisfy users, generate ad buys or keep visitors on site longer.

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SMX West 2010 Recap and Google SEO report card

Virginia, Susan and East Coast Operations Director Christopher Hart Recap SMX West 2010 plus catch up an update on SEOToolSet Training, plus they look at the Google SEO report card.

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How has Search Changed in 2009

Jim Hedger, WebmasterRadio blogger and host of the show Webcology, then joins Virginia to look at the year in search. Mobile’s big break, emerging search deals, and new features at Google all make the cut of top topics of 2009.

Wrapping up the last show of the year, Susan, Virginia and Michael Terry look back on what they consider the biggest milestones of 2009.

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CNN’s SEO and Redesign

The third quarter of 2009 is over and many companies have released their quarterly results. Bruce Clay, Susan Esparza and Virginia Nussey examine the results reported by Google, Yahoo!, Microsoft and IAC for a measurement of the health of the search engines and a reflection on consumer behavior. Google reported revenues of $5.94 billion for the third quarter, an increase of 7% compared to the third quarter of 2008. Yahoo!’s net income nearly tripled to $187 million in the third quarter. Microsoft Corp.’s stock fell 14% to $12.9 billion, topping analysts’ forecasts of $12.3 billion. IAC, which owns Ask.com, reported a year-over-year revenue growth of -9%.

Topher Kohan, SEO Coordinator at CNN, then talks to Virginia about the news organization’s newly redesigned Web site. One of the most notable enhancements to the design is the prominence of video, and Topher shares his thoughts on why video is such an important site element today. He also gives his tips on how to involve SEO in online initiatives from the ground up as well as how he has been able to evangelize on behalf of SEO within the large media organization.

While CNN is one of the first to focus on video integration on the site, they aren’t the only one that has prioritized videos online. TurnHere, an online video advertising and production company, recently conducted a survey on trends in online video among brands and marketing agencies. Susan doesn’t take the survey at face value because TurnHere provides online video marketing services. However, useful lessons are contained in the insights about top reasons brands develop online video and what prohibits some companies from creating online videos.

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Psychology of Persuasive Copy

Bruce Clay, Michael Terry and Virginia Nussey discuss the announcement by Google that canonical tag would include cross-sub-domain support.

Virginia talks to Heather Lloyd-Martin, president and CEO of Success Works, about how psychology of a target audience should be considered when creating persuasive copy.

Bruce and Michael add their two cents to the SEO copywriting discussion, considering how on-page content is the lifeblood of a Web site.

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Data Visualization Needs and Benefits

Bruce, Susan and Virginia discuss the products introduced by Google at their semi-annual Searchology event, notably data visualization.

Virginia speaks with the CEO of Enquisite Richard Zwicky about data visualization its needs and benefits.

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