SMX West 2010 Recap and Google SEO report card
Virginia, Susan and East Coast Operations Director Christopher Hart Recap SMX West 2010 plus catch up an update on SEOToolSet Training, plus they look at the Google SEO report card.
Podcast: Play in new window | Download
How has Search Changed in 2009
Jim Hedger, WebmasterRadio blogger and host of the show Webcology, then joins Virginia to look at the year in search. Mobile’s big break, emerging search deals, and new features at Google all make the cut of top topics of 2009.
Wrapping up the last show of the year, Susan, Virginia and Michael Terry look back on what they consider the biggest milestones of 2009.
Podcast: Play in new window | Download
CNN’s SEO and Redesign
The third quarter of 2009 is over and many companies have released their quarterly results. Bruce Clay, Susan Esparza and Virginia Nussey examine the results reported by Google, Yahoo!, Microsoft and IAC for a measurement of the health of the search engines and a reflection on consumer behavior. Google reported revenues of $5.94 billion for the third quarter, an increase of 7% compared to the third quarter of 2008. Yahoo!’s net income nearly tripled to $187 million in the third quarter. Microsoft Corp.’s stock fell 14% to $12.9 billion, topping analysts’ forecasts of $12.3 billion. IAC, which owns Ask.com, reported a year-over-year revenue growth of -9%.
Topher Kohan, SEO Coordinator at CNN, then talks to Virginia about the news organization’s newly redesigned Web site. One of the most notable enhancements to the design is the prominence of video, and Topher shares his thoughts on why video is such an important site element today. He also gives his tips on how to involve SEO in online initiatives from the ground up as well as how he has been able to evangelize on behalf of SEO within the large media organization.
While CNN is one of the first to focus on video integration on the site, they aren’t the only one that has prioritized videos online. TurnHere, an online video advertising and production company, recently conducted a survey on trends in online video among brands and marketing agencies. Susan doesn’t take the survey at face value because TurnHere provides online video marketing services. However, useful lessons are contained in the insights about top reasons brands develop online video and what prohibits some companies from creating online videos.
Podcast: Play in new window | Download
Psychology of Persuasive Copy
Bruce Clay, Michael Terry and Virginia Nussey discuss the announcement by Google that canonical tag would include cross-sub-domain support.
Virginia talks to Heather Lloyd-Martin, president and CEO of Success Works, about how psychology of a target audience should be considered when creating persuasive copy.
Bruce and Michael add their two cents to the SEO copywriting discussion, considering how on-page content is the lifeblood of a Web site.
Podcast: Play in new window | Download
Data Visualization Needs and Benefits
Bruce, Susan and Virginia discuss the products introduced by Google at their semi-annual Searchology event, notably data visualization.
Virginia speaks with the CEO of Enquisite Richard Zwicky about data visualization its needs and benefits.
Podcast: Play in new window | Download
Google and Its Market Challengers
Google, has shown a unique ability to continually rise to challenges from new engines. Bruce, Susan and Virginia consider the role of alternate engines, such as Wolfram Alpha, and the unique functions they perform.
Virginia then talks to Barbara Baker, of Kolbe Market Consultants, about the search evolution and what the search future may hold.
Podcast: Play in new window | Download
Localization Appearing in Google
Localization Appearing in Google, including the local results and non-local queries, plus Jordan Kasteler of Search and Social tells us about the latest developments in social media.
Podcast: Play in new window | Download
SEO Training
Attending SEO Training courses like Training seminars, remote training, and on site training and how Internet marketers can stay up to date with new technologies and search engine guidelines.
Podcast: Play in new window | Download
Google domination with Dewey and Performics (Debut Episode)
Bruce Clay premieres his new radio show with how Google has been dominating the news with the dancing SERPs of the Dewey update, its intent to sell off Performics , and their domination of online advertising with the DoubleClick acquisition.
Podcast: Play in new window | Download
