Kristy Bolsinger, social business consultant at Ants Eye View and blogger at kristybolsinger.com, discusses how to determine how a business should regulate employees social media use, the challenge of determining ROI from social media, and the process of socializing a product or service beyond the brand.
Then Aaron, Jessica and Virginia look at ways to help your Facebook content be visible in the Top News Feed.
Google is rumored to be willing to help finance the purchase of Yahoo, which raises questions of what Googles ulterior motive might be. Bruce, Jessica and Virginia discuss.
Julie Joyce, co-founder of link building and social media marketing company Link Fish Media, Link Week columnist at Search Engine Land and blogger at SEO Chicks, talks about tactics for link building on a budget, the lasting effect of a good reputation, and how to deal with the long life cycle of link building when clients expect results.
Then Aaron, Jessica and Virginia look at the ongoing tech war between the Webs superpowers: Google, Facebook, Amazon and Apple.
Bruce, Susan and Virginia discuss Facebook Optimization, plus we get an exclusive report on the inaugural BlueGlass LA 2010 from one of the lead organizers Loren Baker, who also runs Search Engine Journal.
Bruce, Susan and Virginia have a bone to pick with Facebook, concerned about the diminishing promise of privacy and users ability to control personal data on the service.
David Turner, technical lead of Facebook marketing firm Brand Glue, talks to Virginia about Facebook news feed optimization and ways to engage users to become fans on the social network.
Then Aaron, Susan and Virginia consider the effect of W3C validation on search engine optimization.
Facebook has also been pushing the boundaries of new and interesting, as last week the network introduced a number of social plugins for developers. Marty Weintraub, president of aimClear Search Marketing, gives listeners a guided tour of the eight new plugins that have the potential to drive engagement and social interaction on a site.
Twitter is becoming further integrated into search results, and Bruce, Susan and Virginia start the show by discussing newly released Twitter-based search features.
Bruce, Susan and Virginia are critical and cautious in light of the potential implications of Bings Twitter and Facebook status update integration and Googles experimental Social Search feature.
Ben Behrouzi, CEO of LeapFish, talks to Virginia about the need for far-reaching, relevant and customizable aggregation of data, including rich media, social and real-time content.