Psychology of Persuasive Copy
October 14, 2009 by Daron Babin
Filed under Episodes
Bruce Clay, Michael Terry and Virginia Nussey discuss the announcement by Google that canonical tag would include cross-sub-domain support.
Virginia talks to Heather Lloyd-Martin, president and CEO of Success Works, about how psychology of a target audience should be considered when creating persuasive copy.
Bruce and Michael add their two cents to the SEO copywriting discussion, considering how on-page content is the lifeblood of a Web site.
Podcast: Play in new window | Download
