SEO-Ready CMS Importance

October 20, 2010 by  
Filed under Episodes

SEO-ready CMS for websites is so important to use in conjunction with SEO efforts, as we learn from guest Mark Knowles from Pixelsilk.

Jessica and Bruce chat about all the great feedback Bruce Clay, Inc. has been receiving on its one-day SEO training at the conferences.

Finally, Susan welcomes SEO analyst Scott Fowles, and senior SEO analyst Bradley Leese to discuss recent changes to the Google keyword tool.

Fall 2010 Search Marketing Conference Outlook

September 22, 2010 by  
Filed under Episodes

The Bruce Clay team fills us in on their upcoming agenda for the fall conference, including upcoming training sessions and seminars.

Virginia talks to Mark Robertson of ReelSEO.com about the going evolution of video optimization and marketing. Virginia also gives her goodbyes as she makes her final appearance on SEM Synergy.

Is Google Instant a Threat to SEO?

September 8, 2010 by  
Filed under Episodes

Google Instant is a new real time search enhancement that shows results as you type, the Bruce Clay Team examine how much this might threaten SEO. Plus,they examine the Google Video Series and how it is being presented to be viral and flashy.

Keyword Research Factors to Consider

February 17, 2010 by  
Filed under Episodes

Bruce, Susan and Virginia highlight the new offerings and resources offered by the team at Bruce Clay Australia, including a recent blog post titled Keyword Research: Factors to Consider.

Des Odell, director and co-founder of Bruce Clay Australia, jumps in to share lots of news coming out of the office in Sydney.

Finally, Bradley, Susan and Virginia then take a closer look at the SEO Factors and Trends Report.

2010 Bruce Clay Predictions-Sneak Peek

January 6, 2010 by  
Filed under Episodes

Bruce gives a sneak peak of his 2010 predictions. Bruce expects to see the online sector leading the way to economic recovery in March.

Then Paula Allen, Susan Esparza and Virginia Nussey look at the 2010 digital marketing trends compiled by Last Exit, plus learn some advice on fighting for and setting an SEO budget for the new year.

SEOToolSet Training and SEO for Dummies

May 13, 2009 by  
Filed under Episodes

Search Engine Optimization All-In-One For Dummies is out and Bruce and Susan explain the purpose of the book and share their experience of working on a comprehensive technical guide.

Plus, Christopher Hart, Bruce Clay, Inc.’s director, Eastern Region Operations, then talks to Virginia about SEOToolSet Training on the East Coast.

SEOToolSet Training

March 11, 2009 by  
Filed under Episodes

Bruce Clay offers SEOToolSet training on the East Coast and Christopher Hart gives us details of the East Coast training course and the importance of training in creating a base level of knowledge across an organization.

Analytics and Content

February 18, 2009 by  
Filed under Episodes

Analytics and Content and how they should be optimized in order for easy searchability and findability, plus guests Bill Leake, president and CEO, and Alissa Ruehl, manager of website effectiveness consulting for Apogee Search.

Local Search Resources for Small Businesses

February 11, 2009 by  
Filed under Episodes

Local Search Resources for Small Businesses and site for small business owners new to navigating local search, GetListed.org.

Search Analytics and Longtail Phrases

February 3, 2009 by  
Filed under Episodes

Bruce, Susan and Viriginia discuss Search Analytics and Longtail Phrases and how analytics help marketers spot the trends occurring on their site in order to leverage user interests, alleviate bottlenecks, and better direct visitors

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