Keyword Research Factors to Consider
Bruce, Susan and Virginia highlight the new offerings and resources offered by the team at Bruce Clay Australia, including a recent blog post titled Keyword Research: Factors to Consider.
Des Odell, director and co-founder of Bruce Clay Australia, jumps in to share lots of news coming out of the office in Sydney.
Finally, Bradley, Susan and Virginia then take a closer look at the SEO Factors and Trends Report.
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2010 Bruce Clay Predictions-Sneak Peek
Bruce gives a sneak peak of his 2010 predictions. Bruce expects to see the online sector leading the way to economic recovery in March.
Then Paula Allen, Susan Esparza and Virginia Nussey look at the 2010 digital marketing trends compiled by Last Exit, plus learn some advice on fighting for and setting an SEO budget for the new year.
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SEOToolSet Training and SEO for Dummies
Search Engine Optimization All-In-One For Dummies is out and Bruce and Susan explain the purpose of the book and share their experience of working on a comprehensive technical guide.
Plus, Christopher Hart, Bruce Clay, Inc.’s director, Eastern Region Operations, then talks to Virginia about SEOToolSet Training on the East Coast.
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SEOToolSet Training
Bruce Clay offers SEOToolSet training on the East Coast and Christopher Hart gives us details of the East Coast training course and the importance of training in creating a base level of knowledge across an organization.
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Analytics and Content
Analytics and Content and how they should be optimized in order for easy searchability and findability, plus guests Bill Leake, president and CEO, and Alissa Ruehl, manager of website effectiveness consulting for Apogee Search.
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Local Search Resources for Small Businesses
Local Search Resources for Small Businesses and site for small business owners new to navigating local search, GetListed.org.
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Search Analytics and Longtail Phrases
Bruce, Susan and Viriginia discuss Search Analytics and Longtail Phrases and how analytics help marketers spot the trends occurring on their site in order to leverage user interests, alleviate bottlenecks, and better direct visitors
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Personalization on Search Results
How is personalization going to change how Internet marketers operate, as fluctuating rankings are devalued as a measure of success, plus David Harry of the Houmah Blog discusses bounce rates as a ranking signal and personalized PageRank.
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Collecting user demographics
Discover ways of collecting user demographics plus Scott Skurnick, director of SEO and user insight at Edmunds.com, talks to Virginia about how his company gains understanding about user behavior and desires.
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Discussing state of spam in search and social marketing
State of spam in search and social marketing, from social media to link building, plus guest Bruce Clay Inc Senior Analyst Scott Polk talks to Virginia about how spam affects the social media space and link building efforts.
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