SMX East 2011: Ad Remarketing; Nifty Marketing
September 15, 2011 by Daron Babin
Filed under Episodes
Virginia talks to John W. Ellis, a paid search specialist, about his suggestions for ad remarketing. Then Virginia speaks with local business specialist Mike Ramsey, also known as Nifty Marketing while on location from SMX East 2011.
Jessica, Aaron and Virginia examine the Google acquisition of Zagat and what that means for local search, as well as Bing and Twitters renewed partnership and what that means for social search.
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Bing, Yahoo and Small Business
September 1, 2010 by Daron Babin
Filed under Episodes
Bruce, Susan and Virginia discuss with Bing now officially powering Yahoos index, they discuss the question of how the partnership affects users and search engine marketers is pressing.
Brent Rangen, owner of Optimize Guyz and the winner of the Small Biz Discovery Contest, then talks to Virginia about his recommendations for small business SEO and his takeaways from SES San Francisco.
Finally, Susan, Paula and Virginia discuss Google’s algorithm change which seeks to deliver on a user’s intent to receive multiple results from a single domain.
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Blended Search Results
June 23, 2010 by Daron Babin
Filed under Episodes
Bruce, Susan and Virginia discuss Bing and blended search results. They highlight the Bing-Yahoo Partnership and Virginia conducts an interview with David Harry about developing a blended search strategy.
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Real Time Social Search
November 12, 2009 by Daron Babin
Filed under Episodes
Bruce, Susan and Virginia are critical and cautious in light of the potential implications of Bings Twitter and Facebook status update integration and Googles experimental Social Search feature.
Ben Behrouzi, CEO of LeapFish, talks to Virginia about the need for far-reaching, relevant and customizable aggregation of data, including rich media, social and real-time content.
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Whats Next in Search
October 28, 2009 by Daron Babin
Filed under Episodes
Bruce and Susan over their take following the SMX East 2009 panel on Whats Next in Search. Plus they discuss With Internet users expressing disapproval of behavioral ad targeting, are marketers able to take advantage of these sophisticated technologies? If Bing and Yahoo! search merge, how will having two players instead of three going to change the space? And, what will the search marketing industry be buzzing about in five years?
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Microsoft Search Engine Bing Reviewed
June 17, 2009 by Daron Babin
Filed under Episodes
Bruce, Susan and Virginia review Microsoft’s new Search Engine Bing based on it early traffic.
Stefan Weitz, Director of Bing, talks about the shift of Microsoft Live to Bing, from the analytics to the changes made to their webmaster central.
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