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How To Optimize for PDFs, TV and Press Releases

Steve Plunkett, directory of search for advertising and PR agency M/C/C, and author of the Dallas SEO blog ,talks to Virginia about PDF optimization, television interview optimization and press release optimization. He also shares a recommendation on using location-based services like Foursquare as a marketing channel for businesses.

Then Jessica, Susan and Virginia take a closer look at location-based services — how theyre used and the opportunities for marketers.

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PPC Advertising, Marketing and Revenue Per Click

Pay per click advertising is on topic as Bruce reviews recent PPC news and updates.

Bruce Clay, Inc. PPC analyst Jim Stratton then joins Virginia to talk about his recommendations for using broad match in AdWords campaigns.

Finally, Jim and Virginia look at an often-overlooked metric of pay per click advertising, revenue per click.

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Search Engine Strategies San Jose 2009 Preview

With Search Engine Strategies San Jose around the corner, the hosts spend the show looking forward to the training, sessions and networking opportunities at the conference. Bruce, Susan and Virginia also take an in-depth look at the session Credit Crunch: The Death of Last Click Attribution and its Impact on Paid Search Advertising.

Gina Poole, vice president, IBM Software Group Marketing 2.0, then talks to Virginia about the subject she’ll be exploring in her panel, The View From the CMO’s Office.

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Paid Search Advertising and the Findability Formula

Bruce, Susan and Virginia discuss Paid Search Advertising and the Findability Formula, plus Virginia interviews nationally recognized Internet marketing speaker, trainer, and consultant in search engine placement, cost per click models, natural search, and ad campaign tracking Heather Lutze.

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