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About SEM Synergy

Search Engine Marketing formulated for Web 2.0, Learn how SEO, PPC, branding, design and analytics are all parts of a much larger whole every week on SEM Synergy. Hosted by Bruce Clay, president and founder of the international SEO and SEM company Bruce Clay, Inc., SEM Synergy features industry experts discussing how the various fields of search engine marketing work together for a successful, multifaceted campaign. SEM Synergy will feature developing topics and industry news, answers to listener questions and our favorite experts and voices in search talking about what they know best. SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for news, SEO tactics and trends, along with input from high-profile experts. Be sure to log on to SEMSynergy.com for show notes, event calendar, contact info and more.

Latest Show Episodes & Updates

Submission and Paid Inclusion
Air Date: July 29, 2009

Bruce, Virginia and Susan discussion Submission and Paid Inclusion, plus Virginia interviews Amy Figliuolo, Vice President of Sales for Internet Search Marketing company Position Technologies.



Real Time Search
Air Date: July 22, 2009

Bruce, Susan and Virginia discuss what real-time search is, how it can be used as a tool, and whether or not a real-time search optimization strategy exists.



Paid Search Advertising and the Findability Formula
Air Date: July 15, 2009

Bruce, Susan and Virginia discuss Paid Search Advertising and the Findability Formula, plus Virginia interviews nationally recognized Internet marketing speaker, trainer, and consultant in search engine placement, cost per click models, natural search, and ad campaign tracking Heather Lutze.



Semantic Search Technology
Air Date: July 8, 2009

Semantic Search Technology is on topic as Bruce, Susan and Virginia discuss Ask’s clear commitment to the advancement of search, and what the engine could do to better support the SEO and webmaster communities.



Online Ad Growth Research
Air Date: July 1, 2009

Bruce, Susan and Virginia discuss online ad growth and how they agree that ad budgets are still in flux, however, they’re not convinced that online ad spend will drop any time soon.



New NoFollow Behavior for SEO
Air Date: June 24, 2009

Bruce sits down with Susan and Virginia for the whole show to give his input on what the new nofollow behavior means for SEO, siloing and search optimization practitioners.



Microsoft Search Engine Bing Reviewed
Air Date: June 17, 2009

Bruce, Susan and Virginia review Microsoft’s new Search Engine Bing based on it early traffic.



Inbound Marketing Strategies
Air Date: June 10, 2009

A discussion of Inbound marketing strategies and how they may prove to be a more reliable strategy in the future.



Data Visualization Needs and Benefits
Air Date: June 3, 2009

Data Visualization Needs and Benefits, plus the Bruce Clay team discusses the products introduced by Google at their semi-annual Searchology event.



Link Building Tactics and Best Practices
Air Date: May 27, 2009

Learn Link Building Tactics and Best Practices and how vital link building is to an Internet marketing campaign.