Latest Show Episodes & Updates
SMX East 2009 RecapAir Date: October 7, 2009
Virginia interviews conference speaker and president of paid search management platform ClickEquations, Craig Danuloff, and conference interviewer extraordinaire Mike McDonald of WebProNews.
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Air Date: September 30, 2009
Susan, Derek and Virginia discuss SEO Best Practices and what value you can get for them. Plus, Bruce Clay Eastern Region Operations Director Christopher Hart fills us in SEO ToolSet Training dates and previews SMX East 2009.
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Air Date: September 23, 2009
Discussing Hyperlocal Content with Ben Saren, CEO of local review and recommendation site CitySquares, and Internet strategist Martin Canchola, who join Virginia to talk about how businesses can optimize their hyperlocal presence.
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Air Date: September 16, 2009
Bruce, Susan and Virginia discuss other applications for the SEO Hierarchy of Needs, including how it can be adapted to individual tactics as well as other Internet marketing disciplines.
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Air Date: September 9, 2009
Bruce discusses his experience at the digital marketing event AdTech Chicago 2009 with Susan and Virginia.
Then, Dr. Ralph Wilson talks to Virginia about holistic online marketing, small business e-commerce marketing, the challenges of PayPal, as well as his recommendations for e-commerce marketing for the holidays.
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Air Date: September 2, 2009
Bruce presents a special episode of SEM Synergy dedicated to analytics with some of the experts. In interviews with Avinash Kaushik, Jim Sterne and Daniel Waisberg, Virginia and the guests take an in-depth look at forward thinking in the Web analytics field.
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Air Date: August 26, 2009
Virginia and PPC analyst Jim Stratton discuss tips for seasonal PPC campaign planning, including Internal historical data, buzz generation, special offers and campaign structure.
David Szetela, CEO of Clix Marketing and host of WebmasterRadio’s PPC Rockstars, comes on with his recommendations for PPC management leading up to the holidays.
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Air Date: August 19, 2009
Bruce explains some of what was discussed at the Advanced SEO Roundtable at SES San Jose 2009. Virginia considers some of the most popular live blog posts on the Bruce Clay blog, including The Death of Last Click Attribution.
Plus, Aaron Landerkin, Bruce Clay, Inc.’s IT Manager and lead developer of the SEOToolSet, talks to Virginia about the new SEOToolSet tools that were demonstrated at the show.
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Air Date: August 12, 2009
On Location from SES San Jose 2009, Virginia interviews Mark Knowles and of SEM Content Management System Pixelsilk about some new annoucement made at the tradeshow on the launch of Partner Portal, which is designed to meet the needs of web development companies and marketing agencies – or any group that needs to manage multiple sites from one control panel.
Next Reid Wakfield of Century Interactive (providers of Call Measurement, Click Measurement & Audiotext services) discusses their current marketing campaign, StupidSEM.com
Finally, Jamie Smith, President and CEO of Engine Ready discusses some landing page studies conducted by their research team.
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Air Date: August 5, 2009
With Search Engine Strategies San Jose around the corner, the hosts spend the show looking forward to the training, sessions and networking opportunities at the conference. Bruce, Susan and Virginia also take an in-depth look at the session Credit Crunch: The Death of Last Click Attribution and its Impact on Paid Search Advertising.
Gina Poole, vice president, IBM Software Group Marketing 2.0, then talks to Virginia about the subject she’ll be exploring in her panel, The View From the CMO’s Office.
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