Latest Show Episodes & Updates
PPC Advertising, Marketing and Revenue Per ClickAir Date: December 16, 2009
Pay per click advertising is on topic as Bruce reviews recent PPC news and updates.
Bruce Clay, Inc. PPC analyst Jim Stratton then joins Virginia to talk about his recommendations for using broad match in AdWords campaigns.
Finally, Jim and Virginia look at an often-overlooked metric of pay per click advertising, revenue per click.
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Air Date: December 10, 2009
Bruce, Virgina, and Susan give a full overview of the SEOToolSet, including a step by step walkthrough of the new Beta release of SEOToolSet and how it was rebuilt from the ground up with speed and usability in mind.
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Air Date: December 2, 2009
Bruce expresses concern over how Ask.com identifies an expert. What qualifications must be met by experts? How can webmasters and SEOs optimize their odds of being considered expert? Ask.com President Doug Leeds then joins the program to answer those very questions and to explore the need for evolving technology in the question and answer space.
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Air Date: November 25, 2009
Bruce, Susan and Virginia consider the effect and efficiency of in-stream Twitter advertising. Internet marketer Michael Gray then talks to Virginia about recommendations for marketing on Twitter. Virginia, Susan and guest co-host Michael Terry share some tips and statistics to optimize content distribution on the microblogging platform.
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Air Date: November 18, 2009
Susan, Virginia and guest cohost Maryann Robbins go over the latest search headlines including Google Caffeine, Rupert Murdoch saying hell keep Google from indexing News Corp. sites once the media company starts charging for content, and telecom reforms.
Plus, Virginia welcomes multinational search marketing expert and cohost of the WebmasterRadio.FM podcast Search Cowboys, Bas van den Beld, to talk about understanding the search economy in light of historical events.
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Air Date: November 12, 2009
Bruce, Susan and Virginia are critical and cautious in light of the potential implications of Bings Twitter and Facebook status update integration and Googles experimental Social Search feature.
Ben Behrouzi, CEO of LeapFish, talks to Virginia about the need for far-reaching, relevant and customizable aggregation of data, including rich media, social and real-time content.
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Air Date: November 4, 2009
Topher Kohan, SEO Coordinator at CNN, then talks to Virginia about the news organization’s newly redesigned Web site. One of the most notable enhancements to the design is the prominence of video, and Topher shares his thoughts on why video is such an important site element today. He also gives his tips on how to involve SEO in online initiatives from the ground up as well as how he has been able to evangelize on behalf of SEO within the large media organization.
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Air Date: October 28, 2009
Bruce and Susan over their take following the SMX East 2009 panel on Whats Next in Search. Plus they discuss With Internet users expressing disapproval of behavioral ad targeting, are marketers able to take advantage of these sophisticated technologies? If Bing and Yahoo! search merge, how will having two players instead of three going to change the space? And, what will the search marketing industry be buzzing about in five years?
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Air Date: October 21, 2009
Bruce Clay, Susan Esparza and Virginia Nussey discuss the implications of increasing long-tail queries and potential strategies of Yahoo! Gregg Poulin, general manager at Compete.com, then talks to Virginia about data coming out of the online research company.
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Air Date: October 14, 2009
Virginia talks to Heather Lloyd-Martin, president and CEO of Success Works, about how psychology of a target audience should be considered when creating persuasive copy.
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