Latest Show Episodes & Updates
Social Media Buzz and InfluenceAir Date: February 24, 2010
Bruce, Susan and Virginia kick things off by considering if and how a social media users sphere of influence should be considered as part of their lifetime customer value.
Shannon Poole, who has joined Bruce Clay for business development, talks to Virginia about her social media strategy for developing business, especially at conferences like the upcoming SMX West.
Then Susan, Virginia and Bradley examine Internet giant Google’s latest foray into the social space, Google Buzz.
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Air Date: February 17, 2010
Bruce, Susan and Virginia highlight the new offerings and resources offered by the team at Bruce Clay Australia, including a recent blog post titled Keyword Research: Factors to Consider.
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Air Date: February 10, 2010
Search engine optimization has entered the mainstream marketing consciousness. With increased awareness comes an increased desire to learn about and take advantage of SEO potential. Bruce, Susan and Virginia consider both of the above means of SEO education.review Bruces recommendations for SEO research and testing.
Chris Sherman then joins the program to share insight into the direction and offerings of the Search Marketing Expo Conference Series this year.
Finally, Susan, Virginia and Michael consider the criteria for deciding whether or not a training or education event is right for you.
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Air Date: February 3, 2010
Bruce, Susan and Virginia explore the value of blogging and measures of authority online, plus Lisa Barone, co-founder and chief branding officer of Internet marketing firm Outspoken Media, shares her method for generating blog posts and content for clients.
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Air Date: January 27, 2010
Links are crucial to the Web economy today, conducting traffic, visibility, and trust to sites and pages. Bruce, Susan and Virginia start by considering link marketing, not only as it contributes to SEO, but also as it fits into overarching marketing goals.
Eric Ward, a link marketing specialist with a reputation as Link Moses, joins Virginia to talk about link building in 2010.
Susan, Virginia and SEO analyst Maryann Robbins talks about the SEO communitys priorities, based on the results of an informal survey on the Bruce Clay blog.
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Air Date: January 20, 2010
Bruce, Susan and Virginia start off the show by reviewing recent search headlines with far-reaching implications for Internet marketers in the earthquake relief efforts in Haiti and the issues between Google and China.
Then Bryan Eisenberg, best-selling author of several books on Internet marketing and number five on Invesp.nets list of the most influential online marketers of 2009, talks to Virginia about his recommendations for Internet marketing in the new year.
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Air Date: January 13, 2010
With Bruce presenting SEOToolSet Training this week, Susan, Virginia and Bradley host a show focused on speed on the Web.
Tamar Weinberg, a writer and consultant specializing in social media marketing, then talks to Virginia about her book The New Community Rules: Marketing on the Social Web.
Finally, Susan and Bradley join Virginia in exploring the contents of The New Community Rules, focusing in on the appendix The Ultimate Social Media Etiquette Handbook.
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Air Date: January 6, 2010
Bruce gives a sneak peak of his 2010 predictions. Bruce expects to see the online sector leading the way to economic recovery in March.
Then Paula Allen, Susan Esparza and Virginia Nussey look at the 2010 digital marketing trends compiled by Last Exit, plus learn some advice on fighting for and setting an SEO budget for the new year.
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Air Date: December 30, 2009
Jim Hedger, WebmasterRadio blogger and host of the show Webcology, then joins Virginia to look at the year in search. Mobile’s big break, emerging search deals, and new features at Google all make the cut of top topics of 2009.
Wrapping up the last show of the year, Susan, Virginia and Michael Terry look back on what they consider the biggest milestones of 2009.
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Air Date: December 24, 2009
Bruce, Susan and Virginia discuss PPC News and Broad Match Tactics, plus David Harry aka TheGypsy from the Huomah SEO Blog discusses some research he has conducted regarding the latest news about Googles announced changes to how personalized search is being used.
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