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About SEM Synergy

Search Engine Marketing formulated for Web 2.0, Learn how SEO, PPC, branding, design and analytics are all parts of a much larger whole every week on SEM Synergy. Hosted by Bruce Clay, president and founder of the international SEO and SEM company Bruce Clay, Inc., SEM Synergy features industry experts discussing how the various fields of search engine marketing work together for a successful, multifaceted campaign. SEM Synergy will feature developing topics and industry news, answers to listener questions and our favorite experts and voices in search talking about what they know best. SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for news, SEO tactics and trends, along with input from high-profile experts.

Latest Show Episodes & Updates

Inbound Marketing Strategies
Air Date: June 10, 2009

A discussion of Inbound marketing strategies and how they may prove to be a more reliable strategy in the future.



Data Visualization Needs and Benefits
Air Date: June 3, 2009

Data Visualization Needs and Benefits, plus the Bruce Clay team discusses the products introduced by Google at their semi-annual Searchology event.



Link Building Tactics and Best Practices
Air Date: May 27, 2009

Learn Link Building Tactics and Best Practices and how vital link building is to an Internet marketing campaign.



Google and Its Market Challengers
Air Date: May 20, 2009

Bruce, Susan and Virginia discusses Google, and how it has shown a unique ability to continually rise against new market challengers.



SEOToolSet Training and SEO for Dummies
Air Date: May 13, 2009

Bruce and Susan discuss the Search Engine Optimization All-In-One For Dummies book, and a SEO ToolSet Training Update with Christopher Hart



Localization Appearing in Google
Air Date: May 6, 2009

Localization Appearing in Google, including the local results and non-local queries.



Economic Trends and Facebook Advertising
Air Date: April 29, 2009

Bruce, Robert and Virginia look at economic trends, and Virginia speaks with Tim Kendall, director of monetization at Facebook.



Social Media Identity Theft
Air Date: April 22, 2009

Michael Streko introduces us to Knowem, which aids in avoiding Social Media Identity Theft



SMX at ad:Tech
Air Date: April 15, 2009

Danny Sullivan tells us about bringing SMX to the upcoming ad:Tech Conference in San Francisco.



Branding and the Vince Algorithm Change
Air Date: April 8, 2009

Branding and the Vince Algorithm Change plus how establishing trust, authority and quality is vital on the Web. Also, Jayme Westervelt of Simply Optimized then talks to Virginia about ranking shifts she saw among her clients over the last few months.

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