Latest Show Episodes & Updates
SERPS and Google Brand LinksAir Date: May 5, 2010
Among the many UI changes Google has tested this year, one that may really shake up traffic is the addition of links to brands at the top of the results pages. Bruce, Susan and Virginia discuss Google’s preference for brands and how the brand links at the top of the page must fit into one or more of Google’s goals: to satisfy users, generate ad buys or keep visitors on site longer.
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Air Date: April 28, 2010
Facebook has also been pushing the boundaries of new and interesting, as last week the network introduced a number of social plugins for developers. Marty Weintraub, president of aimClear Search Marketing, gives listeners a guided tour of the eight new plugins that have the potential to drive engagement and social interaction on a site.
Twitter is becoming further integrated into search results, and Bruce, Susan and Virginia start the show by discussing newly released Twitter-based search features.
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Air Date: April 21, 2010
Bruce, Susan and Virginia discuss how Site speed has been added to Googles search ranking algorithm, explaining that if all other things are equal, the faster site provides the better user experience.
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Air Date: April 14, 2010
Alan Bleiweiss, an SEO consultant at HeyDudeWheresMySite.com, then talks to Virginia about the challenge of setting client expectations up front and how an SEO site audit establishes a foundation of understanding and communication so important for any project.
The Bruce Clay team take a high-level view of the marketing big picture and discuss the recent launch of the Apple iPad and how it might be worth an SEOs time to consider optimizing their content for the device.
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Air Date: April 7, 2010
Bruce, Susan and Virginia take a look at the new search user interface Google is rolling out.
Tracy Falke, who runs Content, SEO, SEM, and Social for Freestyle Interactive, a UK-based communications agency, then talks to Virginia about how to automate Twitter while maintaining a human touch.
Then Virginia, Susan and Daerick Gross explore some of the recent headlines in search and social, including the YouTube Redesign with the inclusion of Community Pages.
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Air Date: March 31, 2010
Virginia is joined by Allen Landerkin and Paula Allen to recap SES New York 2010, and she discusses issues raised in sessions like social automation and conversion optimization, including over a presentation from Bryan Eisenberg on where he shares 21 secrets of top converting websites.
Virginia, Allen and Paula also look back on the Eric Enge interview with Google Senior Engineer Matt Cutts.
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Air Date: March 24, 2010
Bruce, Virginia and Christopher host the show on location from SES New York 2010.Bruce previews his upcoming webcast with Dr.Ralph Wilson on 10 Most Important Things to Know About SEO in 2010 such as the processing of links and the rise of performance and conversion management.
Also, Virginia speaks to Rhea Drysdale of Outspoken Media on her efforts that led to the legal defeat of the SEO trademark.
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Air Date: March 17, 2010
Celebrating the 100th episode of SEM Synergy, Bruce, Susan and Virginia discuss topics and interact with listeners on SEMPO and their stance on the SEO Trademark issue, video optimization and a preview of SES New York 2010.
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Air Date: March 10, 2010
Virginia, Susan and East Coast Operations Director Christopher Hart Recap SMX West 2010 plus catch up an update on SEOToolSet Training, plus they look at the Google SEO report card.
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Air Date: March 3, 2010
The SEM Synergy team is on location from SMX West 2010 in Santa Clara, California. When she was not live blogging, Virginia does take some time to speak with Ian Lurie of Portent Interactive, New York Times Search Strategist Marshall Simmonds and Ask Networks President Scott Garell.
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