Latest Show Episodes & Updates
SEOToolSet and Google CaffeineAir Date: August 19, 2009
Bruce explains some of what was discussed at the Advanced SEO Roundtable at SES San Jose 2009. Virginia considers some of the most popular live blog posts on the Bruce Clay blog, including The Death of Last Click Attribution.
Plus, Aaron Landerkin, Bruce Clay, Inc.’s IT Manager and lead developer of the SEOToolSet, talks to Virginia about the new SEOToolSet tools that were demonstrated at the show.
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Air Date: August 12, 2009
On Location from SES San Jose 2009, Virginia interviews Mark Knowles and of SEM Content Management System Pixelsilk about some new annoucement made at the tradeshow on the launch of Partner Portal, which is designed to meet the needs of web development companies and marketing agencies – or any group that needs to manage multiple sites from one control panel.
Next Reid Wakfield of Century Interactive (providers of Call Measurement, Click Measurement & Audiotext services) discusses their current marketing campaign, StupidSEM.com
Finally, Jamie Smith, President and CEO of Engine Ready discusses some landing page studies conducted by their research team.
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Air Date: August 5, 2009
With Search Engine Strategies San Jose around the corner, the hosts spend the show looking forward to the training, sessions and networking opportunities at the conference. Bruce, Susan and Virginia also take an in-depth look at the session Credit Crunch: The Death of Last Click Attribution and its Impact on Paid Search Advertising.
Gina Poole, vice president, IBM Software Group Marketing 2.0, then talks to Virginia about the subject she’ll be exploring in her panel, The View From the CMO’s Office.
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Air Date: July 29, 2009
Bruce, Virginia and Susan discussion Submission and Paid Inclusion, plus Virginia interviews Amy Figliuolo, Vice President of Sales for Internet Search Marketing company Position Technologies.
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Air Date: July 22, 2009
Bruce, Susan and Virginia discuss what real-time search is, how it can be used as a tool, and whether or not a real-time search optimization strategy exists.
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Air Date: July 15, 2009
Bruce, Susan and Virginia discuss Paid Search Advertising and the Findability Formula, plus Virginia interviews nationally recognized Internet marketing speaker, trainer, and consultant in search engine placement, cost per click models, natural search, and ad campaign tracking Heather Lutze.
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Air Date: July 8, 2009
Semantic Search Technology is on topic as Bruce, Susan and Virginia discuss Ask’s clear commitment to the advancement of search, and what the engine could do to better support the SEO and webmaster communities.
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Air Date: July 1, 2009
Bruce, Susan and Virginia discuss online ad growth and how they agree that ad budgets are still in flux, however, they’re not convinced that online ad spend will drop any time soon.
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Air Date: June 24, 2009
Bruce sits down with Susan and Virginia for the whole show to give his input on what the new nofollow behavior means for SEO, siloing and search optimization practitioners.
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Air Date: June 17, 2009
Bruce, Susan and Virginia review Microsoft’s new Search Engine Bing based on it early traffic.
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