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About SEM Synergy

Search Engine Marketing formulated for Web 2.0, Learn how SEO, PPC, branding, design and analytics are all parts of a much larger whole every week on SEM Synergy. Hosted by Bruce Clay, president and founder of the international SEO and SEM company Bruce Clay, Inc., SEM Synergy features industry experts discussing how the various fields of search engine marketing work together for a successful, multifaceted campaign. SEM Synergy will feature developing topics and industry news, answers to listener questions and our favorite experts and voices in search talking about what they know best. SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for news, SEO tactics and trends, along with input from high-profile experts. Be sure to log on to SEMSynergy.com for show notes, event calendar, contact info and more.

Latest Show Episodes & Updates

Fall 2010 Search Marketing Conference Outlook
Air Date: September 22, 2010

The Bruce Clay team fills us in on their upcoming agenda for the fall conference, including upcoming training sessions and seminars.



Local Search Growth Phenomenon
Air Date: September 15, 2010

Bruce, Susan and Virginia discuss significant growth surrounding local SEO and how it has been overlooked and how mobile is tied into it. Virginia speaks with Chris Travers of Universal Business Listing about how local search cannot be ignored. Finally, Susan, Michael and Virginia preview their upcoming SEO newsletter which will focus on local search.



Is Google Instant a Threat to SEO?
Air Date: September 8, 2010

Google Instant is a new real time search enhancement that shows results as you type, the Bruce Clay Team examine how much this might threaten SEO. Plus,they examine the Google Video Series and how it is being presented to be viral and flashy.



Bing, Yahoo and Small Business
Air Date: September 1, 2010

Bruce, Susan and Virginia discuss with Bing now officially powering Yahoos index, they discuss the question of how the partnership affects users and search engine marketers is pressing.



International SEO and Bulliding Communities/Startups
Air Date: August 25, 2010

Bruce, Susan and Virginia start off with International SEO discussion including the debate of utilizing White Hat SEO methodology over buying links.



Shifting SERPS and Social Media Branding Lessons
Air Date: August 18, 2010

Bruce, Susan and Virginia consider how personalization, blended search, changing technology, and increased competition have changed the search marketing industry.



SES San Fran Preview and InHouse SEO
Air Date: August 11, 2010

Bruce, Susan and Virginia discuss the upcoming SES conference in San Francisco, including the new re-branding and focus of the conference series, and the inclusion of Connected Marketing Week.

In-house SEO strategist Jessica Bowman discusses her participation on the BlueGlass LA panel on InHouse Search Engine Optimization.

Finally, Virginia, Susan and Maryann discuss Who Wins from the Verizon-Google Legislative Framework for Net Neutrality.



Passion in Business and Community Building
Air Date: August 4, 2010

Bruce, Susan and Virginia start off the show by analyzing recent search engine updates as they may affect the SEO industry.



Crisis Communications, Viral Video and Social Media
Air Date: July 28, 2010

Susan and Virginia speak with Jessica Lee on her recent Bruce clay blog post on BP, Crisis Communications and Social Media.



Facebook Optimization and BlueGlass 2010 LA Recap
Air Date: July 21, 2010

Bruce, Susan and Virginia discuss Facebook Optimization, plus we get an exclusive report on the inaugural BlueGlass LA 2010 from one of the lead organizers Loren Baker, who also runs Search Engine Journal.