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About SEM Synergy

SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for industry news, SEO tactics and trends, with input from high-profile experts. Host Bruce Clay, a name synonymous with ethical and effective SEO, leads lively, weekly discussions on digital marketing hot topics. With co-hosts Virginia Nussey, Mindy Weinstein, Kristi Kellogg and Robert Ramirez, the Bruce Clay, Inc. team analyzes the latest search algorithm updates, shares the latest organic and paid search strategies, and reports on social media tactics that digital marketers can use for a successful, multifaceted campaign. SEM Synergy brings SEO, PPC, branding, design, content and analytics data analysis together for a holistic view of integrated digital marketing today. Visit for show notes, in-depth articles, tactical guides, search engine news, and contact info for the SEM Synergy team. Connect with us on Twitter @SEMSynergy and on Facebook at

Latest Show Episodes & Updates

Facebook Embeddable Videos and Their SEO Impact
Air Date: April 1, 2015

0 Bruce Clay, Rob Ramirez and Mindy Weinstein discuss video for SEO and Social following the release of the latest product from Facebook, called Riff, which allows you to create and collaborate on videos with Facebook friends.

The 7 Worst Things You Can Do In Mobile; Should You Build an App?
Air Date: March 25, 2015

0 The 7 Worst Things You Can Do In Mobile and how you can get around it. Bruce and the team discuss how to avoid any mistakes while rushing to get your website mobile compliant by April 21st.  Plus, we hear a roundtable discussion about the debut of the Apple Smart Watch, and it leads to […]

Google Mobile Friendly Preparations; Penalties for Doorway Pages
Air Date: March 18, 2015

0 Kristi Kellogg, Rob Ramirez and Virginia Nussey share best practices for preparing your website to to comply with oncoming Google Mobile Friendly initiative.  They also discuss how  Google plans a ranking algorithm change to penalize doorway pages.

Bruce Clay Introduces SEOToolSet Version 6 for Advanced SEO
Air Date: March 11, 2015

0 Virgina Nussey, Paula Allen, Aaron Landerkin accompany Bruce Clay to announce the release of SEOToolSet Version 6.  They discuss upgrades, free and premium offerings, and more. Some of the teams favorite tools are shared, plus Bruce explains how these tools (such as the Single Page Analyzer, keyword suggestion, link analysis and domain indexing) are so powerful.

Google Brand eCommerce Update Causes Fluctuations; Benefits of Linkbuilding
Air Date: February 25, 2015

0 Many webmasters have seen ranking fluctuations due to a recent Google Brand eCommerce Update. Bruce Clay talks with Virginia Nussey,  Mindy Weinstein, and Rob Ramirez discuss. Plus, Googles John Mu comments on if  Linkbuilding in any way benefits webmasters.

Marketing Predictions You Should Prepare for in 2015; The State of SEO in Asia
Air Date: February 4, 2015

0 Virginia Nussey discusses Marketing Predictions You Should Prepare for in 2015 with Neil Patel,  the co-founder of Crazy Egg, Hello Bar,  KISSmetrics and Sprout. Also , Virginia is joined Kristi Kellogg, Paula Allen, and John Alexander to discuss how they were visited by international members of the Bruce Clay team on the State of SEO […]

Bruce Clay Makes 2015 Annual SEO Industry Predictions
Air Date: January 29, 2015

0 2015 Annual SEO Industry Predictions as  Bruce Clay, Virginia Nussey and Mindy Weinstein go through the list of nine predictions by Bruce Clay on mobile, local, video, voice search, and shifts in the Internets dominant players.

Are Google Domains a Good Idea From a SEO Perspective; SEJ Summit 2015 Showcased
Air Date: January 21, 2015

0 Are Google Domains a Good Idea from a SEO perspective, and how this move might be to make Google go head to head with GoDaddy. Plus, we hear about the upcoming SEJ Summit 2015 with Kelsey Jones, the Managing Editor at Search Engine Journal.

What is Content Marketing and Social Media Marketing Going to be Like in 2015?
Air Date: January 7, 2015

0 What is Content Marketing and Social Media Marketing  going to be like in 2015? Bruce Clay welcomes Virginia Nussey, Michael Shore and Rob Ramirez  to discuss what they see is on the horizon. They look into Google AdWords Editor Version 11 and they discuss a blog post by Neil Patel laying 10 Marketing Predictions You Should Prepare for in […]

Link Building Strategies and Planning
Air Date: December 31, 2014

0 Julie Joyce, talks about tactics for link building on a budget, the lasting effect of a good reputation, and how to deal with the long life cycle of link building when clients expect results. Plus we learn about some  Link Building Strategies with Eric Ward, a link marketing specialist with a reputation as Link Moses, […]