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About SEM Synergy

Search Engine Marketing formulated for Web 2.0, Learn how SEO, PPC, branding, design and analytics are all parts of a much larger whole every week on SEM Synergy. Hosted by Bruce Clay, president and founder of the international SEO and SEM company Bruce Clay, Inc., SEM Synergy features industry experts discussing how the various fields of search engine marketing work together for a successful, multifaceted campaign. SEM Synergy will feature developing topics and industry news, answers to listener questions and our favorite experts and voices in search talking about what they know best. SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for news, SEO tactics and trends, along with input from high-profile experts. Be sure to log on to for show notes, event calendar, contact info and more.

Latest Show Episodes & Updates

Creating Killer Facebook Ads; Wappow Search and Social Keynote Preview
Air Date: September 22, 2011

Bruce, Jessica and Virginia preview Bruces keynote address at the upcoming Wappow Search and Social conference.

Then Marty Weintraub, president of aimClear and author of Killer Facebook Ads, talks shares some practical and tactical advice for advertising on Facebook.

SMX East 2011: Ad Remarketing; Nifty Marketing
Air Date: September 15, 2011

Virginia talks to John W. Ellis, a paid search specialist, about his suggestions for ad remarketing. Then Virginia speaks with local business specialist Mike Ramsey, also known as Nifty Marketing.

Engagement and Local Internet Marketing
Air Date: September 8, 2011

Engagement and Local Internet Marketing Discussion starting with a conversation on infographics – their value to your organization, how to come up with ideas for them, and how to promote them online.

Affiliate Summit East 2011; IT Security and Site Backups
Air Date: September 1, 2011

Bruce recaps his teams recent excursion to Affiliate Summit East 2011, where they noticed how affiliates look at them for SEO help, a discussion of IT Security and Site Backups Jonah Stein of in our guest segment and finally a roundtable discussion on how social networks are really handling privacy of our data.

PPC Experts at SES San Francisco 2011
Air Date: August 25, 2011

This episode of SEM Synergy is like a PPC master class from SES San Francisco. Our first guest is Kevin Lee, CEO and co-founder of Didit, author of Search Engine Advertising,talks about the untapped potential of retargeting or remarketing, Facebook advertising and paid search tactics.

Will Eisner and Jason O’Hare of WordStream talk to Virginia about their recently released AdWords Performance Grader.

Finally, Andrew Goodman, founder and principal at Page Zero Media and author of Winning Results with Google AdWords, discusses the effects of the Yahoo!-Bing paid search alliance on search engine marketers, and whether the partnership was an improvement for practitioners.

SES San Francisco 2011 Preview; Social Media and Conversion Optimization
Air Date: August 11, 2011

SES San Francisco 2011 preview with best-selling author Bryan Eisenberg talking about social media and conversion optimization. Bruce,Susan and Virginia discuss the buzzing social media platform Google+ and coming to terms with the end of online privacy.

MySpace…The Social Entertainment Destination
Air Date: December 15, 2010

MySpace has become a Social Entertainment Destination as Tony Adam, director of online marketing for MySpace, explains; plus local-focused changes to the SERP with Bruce and what that means for businesses and Susan and Jessica continue the conversation about MySpace as they take a look at how it satisfies a very specific niche.

How Google Places Will Rock the Search Industry
Air Date: November 3, 2010

How Google Places Will Rock the Search Industry. Bruce, Susan and Jessica talk about the recent changes that are slowly rolling out by Google in the way of Google Place Search.

Conversion and Click-Sharing
Air Date: October 27, 2010

Gregg Poulin, general manager at tells Virginia about their findings regarding users paid search and natural search preferences as well as holiday predictions.

Scott Fowles, an SEO analyst at Bruce Clay, Inc. and an evangelist for conversion rate optimization, talks to Virginia about some tips he has learned that may help a site optimize its conversions.

SEO-Ready CMS Importance
Air Date: October 20, 2010

SEO-ready CMS for websites is so important to use in conjunction with SEO efforts, as we learn from guest Mark Knowles from Pixelsilk.