Latest Show Episodes & UpdatesWeb Analytics 2.0: Empowering Customer Centricity; Social Media and Conversion Optimization
Air Date: August 20, 2014
0 Talking Web Analytics 2.0: Empowering Customer Centricity, they look at current best practices of Web analytics. and propose the pioneering concepts of the customer-centric Web Analytics 2.0.with the author of two best selling books: Web Analytics 2.0, Web Analytics: An Hour A Day. The Digital Marketing Evangelist for Google, Avinash Kaushik. Plus, best-selling author […]
Air Date: August 13, 2014
Air Date: August 6, 2014
1 What if Google Penguin refreshed now? As some SEOs beg for it, Bruce shares a possible disaster scenario. Plus, Bruce, Virginia and Mindy discuss the naming of the new local search algorithm update Google being called Pigeon Plus, Virginia speaks to Bruce Clay Inc Paid Search Manager Michael Shore about getting your paid search strategy ready […]
Air Date: July 30, 2014
0 Social PR Secrets author Lisa Buyer talks about whats trending in social media marketing and how brands can gain inspiration from sexy TV shows such as the Netflix hit Orange is the New Black or Showtime’s television drama Masters of Sex. Plus Bruce, Lisa and Mindy discuss the Facebook Emotion Manipulation Study, and Google Releases AdWords […]
Air Date: July 23, 2014
0 Discussing Bings Push for Transparency and Education Opportunities as Bruce welcomes Bing Senior Product Manager about an upcoming Bing Webmaster Tools and Inc. Magazine Roadshow in Boston. Duane discusses how the Search Index Quality team recently posted to the Bing Webmaster Blog an in-depth post on what the team looks for when evaluating quality on […]
Air Date: July 16, 2014
0 Version 4.0 of the Google Panda algorithm has been released and Bruce, Virginia and Mindy discuss the impact it has made so far on this returning episode of SEM Synergy. They also discuss the leaking of the Google Quality Rating Guide, and Google Removing Author Photos From Search. Podcast: Play in new window | […]
Air Date: November 17, 2011
SEOToolSet now features a SEO Keyword Suggest Tool, Aaron Landerkin explains. SOPA Backlash. Bruce, Virginia and Jessica discuss the backlash coming off the proposed SOPA or Stop Online Piracy Act which pits Yahoo, Google against U.S. Chamber of Commerce and recap PubCon 2011 Las Vegas.
Air Date: November 10, 2011
Discussion on Importance of Site Quality, Not Just Page Quality, and the announcement of Google+ Brand Pages. We also get a PubCon Recap with a SEO-Moonlighting Chiropractor, Planet Chiropractic, President and Founder Michael Dorausch
Air Date: November 3, 2011
Kristy Bolsinger, social business consultant at Ants Eye View and blogger at kristybolsinger.com, discusses how to determine how a business should regulate employees social media use, the challenge of determining ROI from social media, and the process of socializing a product or service beyond the brand.
Air Date: October 27, 2011
Google is rumored to be willing to help finance the purchase of Yahoo, which raises questions of what Google’s ulterior motive might be. Bruce, Jessica and Virginia discuss.