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About SEM Synergy

SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for industry news, SEO tactics and trends, with input from high-profile experts. Host Bruce Clay, a name synonymous with ethical and effective SEO, leads lively, weekly discussions on digital marketing hot topics. With co-hosts Virginia Nussey, Mindy Weinstein, Kristi Kellogg and Robert Ramirez, the Bruce Clay, Inc. team analyzes the latest search algorithm updates, shares the latest organic and paid search strategies, and reports on social media tactics that digital marketers can use for a successful, multifaceted campaign. SEM Synergy brings SEO, PPC, branding, design, content and analytics data analysis together for a holistic view of integrated digital marketing today. Visit for show notes, in-depth articles, tactical guides, search engine news, and contact info for the SEM Synergy team. Connect with us on Twitter @SEMSynergy and on Facebook at

Latest Show Episodes & Updates

AdWords and TrueView Ad News
Air Date: September 16, 2015

0 With PPC author and expert David Szetela, Bruce Clay examines how Google’s new definition of “conversions” will adjust search ad reporting. In other SEM advertising news, they look at fresh opportunities for digital marketers to use video streaming and video ads on YouTube and Facebook.

Holiday Campaigns (Already?!) and Panda 4.2
Air Date: September 9, 2015

0 We’re two months out from Thanksgiving and 59% of U.S. and U.K. retailers are already preparing their holiday promotions. What should you be doing now to strengthen your digital marketing presence so you’re ready when it’s time to unleash your seasonal campaigns? Find out as Bruce Clay and the team discuss strategies. Later in […]

200 Episodes! A Look at Google’s Past and Paid Search Future
Air Date: September 2, 2015

0 SEM Synergy celebrates 200 episodes! Bruce Clay introduces David Szetela, host of PPC Rockstars, to the show with more exciting news: David joins Bruce Clay, Inc. as VP, Search Marketing Operations! The hosts look at paid search trends and the new Google logo.

Google’s Latest Patent and SEO Tips for Videos
Air Date: August 26, 2015

0 Google’s latest patent involves the ability to score images related to penalties, as reported by SEO by the Sea’s Bill Slawski. The Bruce Clay team talks about what this means for SEO. Later in the show, you’ll get top SEO tips for videos.

Google’s Move to Alphabet and More
Air Date: August 19, 2015

0 Earlier this week, Google made a major move. The search leader has created a new company, Alphabet, of which Google is now a branch. Listen in as the Bruce Clay team talks about why Google might have done this. Later in the show, they’ll also discuss the freshly released 2015 Search Engine Ranking Factors […]

Panda 4.2, Local Pack Changes and SEO Risks
Air Date: August 12, 2015

0 Got questions about the Panda 4.2 rollout? We’ve got answers. Listen in as Bruce Clay, Mindy Weinstein, Robert Ramirez and Kristi Kellogg talk about Panda 4.2, as well as Google’s recent changes to the Local Pack and the SEO risks associated with implementing infinite scrolling.

Fresh Data on the SEO Industry and What Lies Ahead for Google+
Air Date: August 5, 2015

0 The 2015 Online Marketing Industry Survey, fresh off the presses, revealed important data that digital marketers need to take note of. Listen in as Bruce Clay, Virginia Nussey, Mindy Weinstein and Kristi Kellogg discuss what the data — amassed from more than 3,500 digital marketers — reveals about the state of search. Later in […]

Dealing with Google Panda 4.2
Air Date: July 29, 2015

0 Google Panda 4.2 is slowly rolling out. This refresh is good news for site owners who were previously penalized, as it gives them a chance to recover. On the other hand, there will be new Panda targets. The Bruce Clay team discusses how site owners should deal with this refresh. Later in the show, […]

Link Building in the Penguin Age
Air Date: July 22, 2015

0 Listen in as the Bruce Clay team discusses the ins and outs of linking in the Penguin age. Ever since Google Portugal stated in a blog post that even asking for links may violate webmasters guidelines, it’s a topic that’s been on digital marketers’ minds. After the break, switch gears and discover the latest […]

Wielding Free SEO Tools
Air Date: July 15, 2015

1 Have you heard of SEOToolSet Lite? This free suite of tools provides powerful SEO tools that identify what is broken or needs improvement on a page. Listen in as SEO experts discuss how to use SEOToolSet Lite to analyze keywords, tag information, keyword density, linear distribution, page links, word metrics and more.