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About SEM Synergy

Search Engine Marketing formulated for Web 2.0, Learn how SEO, PPC, branding, design and analytics are all parts of a much larger whole every week on SEM Synergy. Hosted by Bruce Clay, president and founder of the international SEO and SEM company Bruce Clay, Inc., SEM Synergy features industry experts discussing how the various fields of search engine marketing work together for a successful, multifaceted campaign. SEM Synergy will feature developing topics and industry news, answers to listener questions and our favorite experts and voices in search talking about what they know best. SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for news, SEO tactics and trends, along with input from high-profile experts. Be sure to log on to for show notes, event calendar, contact info and more.

Latest Show Episodes & Updates

SEO Keyword Suggest Tool and SOPA Backlash.
Air Date: November 17, 2011

SEOToolSet now features a SEO Keyword Suggest Tool, Aaron Landerkin explains. SOPA Backlash. Bruce, Virginia and Jessica discuss the backlash coming off the proposed SOPA or Stop Online Piracy Act which pits Yahoo, Google against U.S. Chamber of Commerce and recap PubCon 2011 Las Vegas.

Importance of Site Quality, Not Just Page Quality
Air Date: November 10, 2011

Discussion on Importance of Site Quality, Not Just Page Quality, and the announcement of Google+ Brand Pages. We also get a PubCon Recap with a SEO-Moonlighting Chiropractor, Planet Chiropractic, President and Founder Michael Dorausch

Regulating Employee Social Media Use; Facebook Top News Visibility
Air Date: November 3, 2011

Kristy Bolsinger, social business consultant at Ants Eye View and blogger at, discusses how to determine how a business should regulate employees social media use, the challenge of determining ROI from social media, and the process of socializing a product or service beyond the brand.

Yahoo Up For Grabs; Link Building on a Budget
Air Date: October 27, 2011

Google is rumored to be willing to help finance the purchase of Yahoo, which raises questions of what Google’s ulterior motive might be. Bruce, Jessica and Virginia discuss.

Reaction to Google and their Switch To Encrypted Search
Air Date: October 20, 2011

Bruce weighs in on the reaction to Google and their Switch To Encrypted Search and how they will begin encrypting searches and outbound clicks by default in some situations. Virginia, Jessica and Michael Terry discuss the continuous overlap between search and social when it comes to the news coming out of Google and Facebook.

Panda Update Strategy; Video Content Optimization
Air Date: October 13, 2011

Bruce, Jessica and Virginia discuss what factors Google may be using to determine website quality based on the Panda Update, from linking to user behavior on the SERP. Neal Rodriguez shares tips on video content optimization and how to get interviews, as well as how to get buy-in for SEO initiatives.

International SEO and Social Media Training
Air Date: October 6, 2011

Bruce looks at when it makes sense to assess a site yourself and when its best to have an agency or consultant evaluate the site. Siddharth Lal, managing director of Bruce Clay India, about SEO best practices in Australia and India.

Search and Social Hawaiian Style
Air Date: September 29, 2011

Search and Social Hawaiian Style On Location from the Wappow Search and Social conference in Hawaii, we hear from guests Gillian Muessig (founding president of SEOmoz and host of WebmasterRadio.FM’s CEO Coach) and Ian Lurie from Portent Interactive.

Creating Killer Facebook Ads; Wappow Search and Social Keynote Preview
Air Date: September 22, 2011

Bruce, Jessica and Virginia preview Bruces keynote address at the upcoming Wappow Search and Social conference.

Then Marty Weintraub, president of aimClear and author of Killer Facebook Ads, talks shares some practical and tactical advice for advertising on Facebook.

SMX East 2011: Ad Remarketing; Nifty Marketing
Air Date: September 15, 2011

Virginia talks to John W. Ellis, a paid search specialist, about his suggestions for ad remarketing. Then Virginia speaks with local business specialist Mike Ramsey, also known as Nifty Marketing.