Latest Show Episodes & UpdatesEngagement and Local Internet Marketing
Air Date: September 8, 2011
Engagement and Local Internet Marketing Discussion starting with a conversation on infographics – their value to your organization, how to come up with ideas for them, and how to promote them online.
Air Date: September 1, 2011
Bruce recaps his teams recent excursion to Affiliate Summit East 2011, where they noticed how affiliates look at them for SEO help, a discussion of IT Security and Site Backups Jonah Stein of CodeGuard.com in our guest segment and finally a roundtable discussion on how social networks are really handling privacy of our data.
Air Date: August 25, 2011
This episode of SEM Synergy is like a PPC master class from SES San Francisco. Our first guest is Kevin Lee, CEO and co-founder of Didit, author of Search Engine Advertising,talks about the untapped potential of retargeting or remarketing, Facebook advertising and paid search tactics.
Will Eisner and Jason O’Hare of WordStream talk to Virginia about their recently released AdWords Performance Grader.
Finally, Andrew Goodman, founder and principal at Page Zero Media and author of Winning Results with Google AdWords, discusses the effects of the Yahoo!-Bing paid search alliance on search engine marketers, and whether the partnership was an improvement for practitioners.
Air Date: August 11, 2011
SES San Francisco 2011 preview with best-selling author Bryan Eisenberg talking about social media and conversion optimization. Bruce,Susan and Virginia discuss the buzzing social media platform Google+ and coming to terms with the end of online privacy.
Air Date: December 15, 2010
MySpace has become a Social Entertainment Destination as Tony Adam, director of online marketing for MySpace, explains; plus local-focused changes to the SERP with Bruce and what that means for businesses and Susan and Jessica continue the conversation about MySpace as they take a look at how it satisfies a very specific niche.
Air Date: November 3, 2010
How Google Places Will Rock the Search Industry. Bruce, Susan and Jessica talk about the recent changes that are slowly rolling out by Google in the way of Google Place Search.
Air Date: October 27, 2010
Gregg Poulin, general manager at Compete.com tells Virginia about their findings regarding users paid search and natural search preferences as well as holiday predictions.
Scott Fowles, an SEO analyst at Bruce Clay, Inc. and an evangelist for conversion rate optimization, talks to Virginia about some tips he has learned that may help a site optimize its conversions.
Air Date: October 20, 2010
SEO-ready CMS for websites is so important to use in conjunction with SEO efforts, as we learn from guest Mark Knowles from Pixelsilk.
Air Date: October 13, 2010
Avinash Kaushik, author of Web Analytics: An Hour A Day and the Analytics Evangelist for Google, and Daniel Waisberg, head of Web analytics at easynet Search Marketing and Chair of Marketing of the Web Analytics Association, discuss Web Analytics 2.0: Empowering Customer Centricity, they look at current best practices of Web analytics. and propose the pioneering concepts of the customer-centric Web Analytics 2.0.
Air Date: October 6, 2010
SEM Synergy this month showcases some of the popular interviews in the history of the program.
From December 2008, Virginia speaks with Matt Cutts, head of Googles Webspam Team and BCI senior SEO analyst Bradley Leese from July 2009.