New Episodes Air wednesday 6 pm Eastern Time

About SEM Synergy

Search Engine Marketing formulated for Web 2.0, Learn how SEO, PPC, branding, design and analytics are all parts of a much larger whole every week on SEM Synergy. Hosted by Bruce Clay, president and founder of the international SEO and SEM company Bruce Clay, Inc., SEM Synergy features industry experts discussing how the various fields of search engine marketing work together for a successful, multifaceted campaign. SEM Synergy will feature developing topics and industry news, answers to listener questions and our favorite experts and voices in search talking about what they know best. SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for news, SEO tactics and trends, along with input from high-profile experts. Be sure to log on to for show notes, event calendar, contact info and more.

Latest Show Episodes & Updates

Apple WWDC 2014 and the Future of Wearable Tech; Balancing Online Privacy and Identity
Air Date: September 10, 2014

0 Following the Announcements Made at Apples WWDC 2014, the Bruce Clay team discusses the Future of Wearable Tech and how revolutionary the future as opposed to being evolutionary. They also discuss Apple Pay and how it allows iPhone 6 users to pay in stores and within apps safe and secure. They also discuss maintaining […]

Editorial Guidelines for Including SEO Into Your Content; Bruce Clay Takes the ALS Ice Bucket Challenge
Air Date: September 3, 2014

0 Editorial guidelines for including SEO into your content, from writing descriptive headlines to creating an overall formula for building good searchable content. Also, the Bruce Clay team has been called out to participate in the ALS Ice Bucket Challenge. Podcast: Play in new window | Download

Bruce Clay SEO Training at SMX East 2014; Phrase and Exact Keyword Match No More in Google AdWords
Air Date: August 27, 2014

0 Bruce previews his upcoming SEO Training course to be held at SMX East 2014, where he will share SEO methodology, concepts and strategies.  Plus, Virginia, Mindy and Bruce discuss how there is no longer any More Phrase and Exact Keyword Match in Google AdWords. Finally, we learn how the Bruce Clay website has recently […]

Web Analytics 2.0: Empowering Customer Centricity; Social Media and Conversion Optimization
Air Date: August 20, 2014

0 Talking Web Analytics 2.0: Empowering Customer Centricity, they look at current best practices of Web analytics. and propose the pioneering concepts of the customer-centric Web Analytics 2.0.with the author of two best selling books: Web Analytics 2.0, Web Analytics: An Hour A Day. The Digital Marketing Evangelist for Google, Avinash Kaushik. Plus, best-selling author […]

Google Indexable JavaScript Based Content; Responsive Design vs. M-DOT for Mobile Sites
Air Date: August 13, 2014

-1 Discussion on the risk and rewards of creating JavaScript based content and making it indexable by Google. Bruce, Virginia and Mindy discuss the issues surrounding building websites and rendering them for mobile users, and the tradeoff of building websites with responsive design as opposed to a M-DOT website. Plus, Virginia welcomes Bruce Clay Inc […]

Dangers of a Google Penguin Refresh, Google Pigeon and Holiday Paid Search Planning
Air Date: August 6, 2014

1 What if Google Penguin refreshed now? As some SEOs beg for it, Bruce shares a possible disaster scenario. Plus, Bruce, Virginia and Mindy discuss the naming of the new local search algorithm update Google being called Pigeon Plus, Virginia speaks to Bruce Clay Inc Paid Search Manager Michael Shore about getting your paid search strategy ready […]

Social PR Secrets and Social Media Marketing Trends with Lisa Buyer
Air Date: July 30, 2014

0 Social PR Secrets author Lisa Buyer talks about whats trending in social media marketing and how brands can gain inspiration from sexy TV shows such as the Netflix hit Orange is the New Black or Showtime’s television drama Masters of Sex. Plus Bruce, Lisa and Mindy discuss the Facebook Emotion Manipulation Study, and Google Releases AdWords […]

Bing Webmaster Tools Roadshow Pushes for Transparency and Education Opportunities
Air Date: July 23, 2014

0 Discussing Bings Push for Transparency and Education Opportunities as Bruce welcomes Bing Senior Product Manager about an upcoming Bing Webmaster Tools and Inc. Magazine Roadshow in Boston. Duane discusses how the Search Index Quality team recently posted to the Bing Webmaster Blog an in-depth post on what the team looks for when evaluating quality on […]

Impact of Google Panda 4.0 Release; Google Quality Rating Guide Leaked
Air Date: July 16, 2014

0 Version 4.0 of the Google Panda algorithm has been released and Bruce, Virginia and Mindy discuss the impact it has made so far on this returning episode of SEM Synergy. They also discuss the leaking of the Google Quality Rating Guide, and Google Removing Author Photos From Search. Podcast: Play in new window | […]

SEO Keyword Suggest Tool and SOPA Backlash.
Air Date: November 17, 2011

SEOToolSet now features a SEO Keyword Suggest Tool, Aaron Landerkin explains. SOPA Backlash. Bruce, Virginia and Jessica discuss the backlash coming off the proposed SOPA or Stop Online Piracy Act which pits Yahoo, Google against U.S. Chamber of Commerce and recap PubCon 2011 Las Vegas.