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About SEM Synergy

SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for industry news, SEO tactics and trends, with input from high-profile experts. Host Bruce Clay, a name synonymous with ethical and effective SEO, leads lively, weekly discussions on digital marketing hot topics. With co-hosts Virginia Nussey, Mindy Weinstein, Kristi Kellogg and Robert Ramirez, the Bruce Clay, Inc. team analyzes the latest search algorithm updates, shares the latest organic and paid search strategies, and reports on social media tactics that digital marketers can use for a successful, multifaceted campaign. SEM Synergy brings SEO, PPC, branding, design, content and analytics data analysis together for a holistic view of integrated digital marketing today. Visit for show notes, in-depth articles, tactical guides, search engine news, and contact info for the SEM Synergy team. Connect with us on Twitter @SEMSynergy and on Facebook at

Latest Show Episodes & Updates

Dealing with Google Panda 4.2
Air Date: July 29, 2015

0 Google Panda 4.2 is slowly rolling out. This refresh is good news for site owners who were previously penalized, as it gives them a chance to recover. On the other hand, there will be new Panda targets. The Bruce Clay team discusses how site owners should deal with this refresh. Later in the show, […]

Link Building in the Penguin Age
Air Date: July 22, 2015

0 Listen in as the Bruce Clay team discusses the ins and outs of linking in the Penguin age. Ever since Google Portugal stated in a blog post that even asking for links may violate webmasters guidelines, it’s a topic that’s been on digital marketers’ minds. After the break, switch gears and discover the latest […]

Wielding Free SEO Tools
Air Date: July 15, 2015

1 Have you heard of SEOToolSet Lite? This free suite of tools provides powerful SEO tools that identify what is broken or needs improvement on a page. Listen in as SEO experts discuss how to use SEOToolSet Lite to analyze keywords, tag information, keyword density, linear distribution, page links, word metrics and more.

Misuse of Structured Markup Can Trigger a Penalty
Air Date: July 8, 2015

0 Did you know structured data can potentially hurt your site if it’s misused? Listen in as the Bruce Clay team discusses penalization for Schema abuse. Later in the show, they’ll talk about Facebook’s introduction of authorship tags — and what it means for bloggers and businesses.

FTC Update’s Effect on Social Media Marketing
Air Date: July 1, 2015

0 The Federal Trade Commission (FTC) has updated its guidelines and social media marketers are advised to take note. Listen in as Bruce, Mindy, Rob, Kristi and Paula discuss how the FTC’s rules for social media affects the relationship between brands and influencers. Later in the show, they’ll dive into Google Trends’ major revamp and […]

Dealing with Bing’s Move to HTTPS
Air Date: June 24, 2015

0 Bing recently announced that they will move to HTTPS over the summer — listen in as Bruce Clay, Mindy Weinstein, Robert Ramirez and Kristi Kellogg discuss how this and other recent search engine announcements effect SEOs.

Preparing for the Next Panda Update and Increasing a Brand’s Twitter Engagement
Air Date: June 17, 2015

0 Bruce Clay, Robert Ramirez, Mindy Weinstein and Kristi Kellogg discuss how webmasters can prepare for the coming Panda update. Switching gears, Kellogg shares tips on how brands can take their social engagement to the next level via Twitter chats.

DisavowFiles: The SEO Industry’s New, Free Backlink Intelligence Tool
Air Date: June 10, 2015

0 The time-consuming and labor-intensive process of building a Google disavow file is now simplified with the release of a free crowdsourced disavow files database developed by Bruce Clay, Inc. “We had a very real need as analysts to be able to simplify and speed up the process of doing link audits. It made sense, […]

Duane Forrester and the Next Game-Changing Technologies
Air Date: June 3, 2015

0 Enjoy a future-looking conversation between friends as Duane Forrester, Sr. Product Marketing Manager of the Bing Ecosystem, visits Bruce Clay in our Simi Valley, CA, studio. Duane and Bruce get to talking about where technology is taking us and where search is headed. Duane has a sharp vision for the next game-changing technologies. Digital […]

The Truth About Disavowing Links
Air Date: May 27, 2015

0 To disavow or not to disavow? Learn how to leverage disavow files. Bruce Clay talks about criteria for and benefits of disavowing links. Later in the show, listen in to a roundtable discussion on Google’s move to rebrand Google Webmaster Tools as Google Search Console.