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About SEM Synergy

Search Engine Marketing formulated for Web 2.0, Learn how SEO, PPC, branding, design and analytics are all parts of a much larger whole every week on SEM Synergy. Hosted by Bruce Clay, president and founder of the international SEO and SEM company Bruce Clay, Inc., SEM Synergy features industry experts discussing how the various fields of search engine marketing work together for a successful, multifaceted campaign. SEM Synergy will feature developing topics and industry news, answers to listener questions and our favorite experts and voices in search talking about what they know best. SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for news, SEO tactics and trends, along with input from high-profile experts. Be sure to log on to for show notes, event calendar, contact info and more.

Latest Show Episodes & Updates

Dangers of a Google Penguin Refresh, Google Pigeon and Holiday Paid Search Planning
Air Date: August 6, 2014

1 What if Google Penguin refreshed now? As some SEOs beg for it, Bruce shares a possible disaster scenario. Plus, Bruce, Virginia and Mindy discuss the naming of the new local search algorithm update Google being called Pigeon Plus, Virginia speaks to Bruce Clay Inc Paid Search Manager Michael Shore about getting your paid search strategy ready […]

Social PR Secrets and Social Media Marketing Trends with Lisa Buyer
Air Date: July 30, 2014

0 Social PR Secrets author Lisa Buyer talks about whats trending in social media marketing and how brands can gain inspiration from sexy TV shows such as the Netflix hit Orange is the New Black or Showtime’s television drama Masters of Sex. Plus Bruce, Lisa and Mindy discuss the Facebook Emotion Manipulation Study, and Google Releases AdWords […]

Bing Webmaster Tools Roadshow Pushes for Transparency and Education Opportunities
Air Date: July 23, 2014

0 Discussing Bings Push for Transparency and Education Opportunities as Bruce welcomes Bing Senior Product Manager about an upcoming Bing Webmaster Tools and Inc. Magazine Roadshow in Boston. Duane discusses how the Search Index Quality team recently posted to the Bing Webmaster Blog an in-depth post on what the team looks for when evaluating quality on […]

Impact of Google Panda 4.0 Release; Google Quality Rating Guide Leaked
Air Date: July 16, 2014

0 Version 4.0 of the Google Panda algorithm has been released and Bruce, Virginia and Mindy discuss the impact it has made so far on this returning episode of SEM Synergy. They also discuss the leaking of the Google Quality Rating Guide, and Google Removing Author Photos From Search. Podcast: Play in new window | […]

SEO Keyword Suggest Tool and SOPA Backlash.
Air Date: November 17, 2011

SEOToolSet now features a SEO Keyword Suggest Tool, Aaron Landerkin explains. SOPA Backlash. Bruce, Virginia and Jessica discuss the backlash coming off the proposed SOPA or Stop Online Piracy Act which pits Yahoo, Google against U.S. Chamber of Commerce and recap PubCon 2011 Las Vegas.

Importance of Site Quality, Not Just Page Quality
Air Date: November 10, 2011

Discussion on Importance of Site Quality, Not Just Page Quality, and the announcement of Google+ Brand Pages. We also get a PubCon Recap with a SEO-Moonlighting Chiropractor, Planet Chiropractic, President and Founder Michael Dorausch

Regulating Employee Social Media Use; Facebook Top News Visibility
Air Date: November 3, 2011

Kristy Bolsinger, social business consultant at Ants Eye View and blogger at, discusses how to determine how a business should regulate employees social media use, the challenge of determining ROI from social media, and the process of socializing a product or service beyond the brand.

Yahoo Up For Grabs; Link Building on a Budget
Air Date: October 27, 2011

Google is rumored to be willing to help finance the purchase of Yahoo, which raises questions of what Google’s ulterior motive might be. Bruce, Jessica and Virginia discuss.

Reaction to Google and their Switch To Encrypted Search
Air Date: October 20, 2011

Bruce weighs in on the reaction to Google and their Switch To Encrypted Search and how they will begin encrypting searches and outbound clicks by default in some situations. Virginia, Jessica and Michael Terry discuss the continuous overlap between search and social when it comes to the news coming out of Google and Facebook.

Panda Update Strategy; Video Content Optimization
Air Date: October 13, 2011

Bruce, Jessica and Virginia discuss what factors Google may be using to determine website quality based on the Panda Update, from linking to user behavior on the SERP. Neal Rodriguez shares tips on video content optimization and how to get interviews, as well as how to get buy-in for SEO initiatives.