About SEM Synergy

SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for industry news, SEO tactics and trends, with input from high-profile experts. Host Bruce Clay, a name synonymous with ethical and effective SEO, leads lively, weekly discussions on digital marketing hot topics. With co-hosts Virginia Nussey, Mindy Weinstein, Kristi Kellogg and Robert Ramirez, the Bruce Clay, Inc. team analyzes the latest search algorithm updates, shares the latest organic and paid search strategies, and reports on social media tactics that digital marketers can use for a successful, multifaceted campaign. SEM Synergy brings SEO, PPC, branding, design, content and analytics data analysis together for a holistic view of integrated digital marketing today. Visit BruceClay.com/blog for show notes, in-depth articles, tactical guides, search engine news, and contact info for the SEM Synergy team. Connect with us on Twitter @SEMSynergy and on Facebook at Facebook.com/SEMSynergy.

Latest Show Episodes & Updates

Q and A with New Bruce Clay, Inc. VP Duane Forrester
Air Date: November 25, 2015

0 Former Bing spokesperson Duane Forrester is the freshly minted VP, Organic Search Operations at Bruce Clay, Inc. He joins Bruce Clay, Virginia Nussey, Robert Ramirez and Kristi Kellogg to sound off live on SEO questions pulled from Twitter. Later in the show, the team discusses the inner workings of an SEO agency.



Former Bing Spokesman Duane Forrester Joins Bruce Clay, Inc.
Air Date: November 18, 2015

0 Why has Duane Forrester moved from Bing the search engine to head organic search operations at SEO agency Bruce Clay, Inc.? Find out how Duane’s passion for helping businesses inspired the move to a digital marketing agency. Drawn to the fast-twitch muscle fiber of a small, nimble business, Duane Forrester is eager to see […]



The Latest Facebook Ad Updates and How to Leverage Them
Air Date: November 11, 2015

0 Facebook recently launched the ability to use dynamic locations in ads, as well as monitor foot traffic via BLE technology. Virginia Nussey, David Szetela, Kristi Kellogg and Robert Ramirez discuss how business owners can take advantage of these new opportunities. Later in the show, Szetela shares his top targeting tips for the Google Display […]



2 Things Changing Search Forever: Machine Learning and Predictive Search
Air Date: November 4, 2015

0 Listen in as Bruce Clay, Mindy Weinstein, Virginia Nussey, Kristi Kellogg and Maryann Robbins discuss Google’s recent warning against “sneaky” mobile redirects and what that warning means for digital marketers. Later in the show, they discuss two big things that are changing search forever: machine learning and predictive search.



Up Close and Personal with Wizard of Moz Rand Fishkin
Air Date: October 28, 2015

0 Wizard of Moz Rand Fishkin joins Bruce Clay, Inc.’s Kristi Kellogg for an exclusive interview on all things digital marketing, including the ROI of giving away content, current search trends, warring tensions inside marketing teams, and how he brings Moz’s core values to life. This interview is a must-listen for digital marketers, business owners, […]



Google Changes Position on Ajax; Amazon Cracks Down on Fake Reviews
Air Date: October 21, 2015

0 The first hot topic of this show is Amazon’s pending lawsuit against 1,000 people who offered reviewing services on Fiver.com. Listen in as Robert Ramirez, Mindy Weinstein, Virginia Nussey and Kristi Kellogg talk about why reviews are vital to your online reputation — and how to get them the right way. After the break, […]



Google’s Gary Illyes Answers Bruce Clay’s SEO Questions
Air Date: October 14, 2015

0 Google Webmaster Trends Analyst and search engine spokesperson Gary Illyes answers Bruce Clay’s questions about ranking algorithms, penalties and quality guidelines in this special interview episode. Professional search engine marketers take note!



Millennial Marketing, Content Case Studies & Pubcon Las Vegas
Air Date: October 7, 2015

0 Recording this week’s show from the annual Pubcon Las Vegas, Kristi Kellogg, Virginia Nussey and Mindy Weinstein highlight their top takeaways from day 1 of the conference. Hear how American Eagle, AT&T, and TOMS are successfully establishing loyalty with the Millennial market through content and social media. Plus, learn tips for using Reddit for […]



Getting to Know Your SEM Synergy Panelists; Bruce Clay Members Plan for Pubcon 2015
Air Date: September 30, 2015

0 We get to Know Your SEM Synergy Panelists as we get some backstory from the show’s recently arrived panel contributors, David Szetela, Rob Ramirez and Mindy Weinstein. Plus, David and Mindy preview their respective upcoming presentations for Pubcon 2015 coming up in Las Vegas. David will be speaking on the The Top Major AdWords Mistakes and How to Prevent […]



Takeaways from Bruce’s Exclusive Interview with Google’s Gary Illyes
Air Date: September 23, 2015

0 Google’s Gary Illyes fielded questions from Bruce Clay earlier this month in a live interview. Bruce, Mindy Weinstein, Virginia Nussey and Kristi Kellogg discuss the key takeaways, including Gary’s revelation that HTTPS is a tiebreaker between otherwise equal sites and the fact that we are “months away” from the next Penguin update. Later in […]