New Episodes Air wednesday 6 pm Eastern Time

About SEM Synergy

Search Engine Marketing formulated for Web 2.0, Learn how SEO, PPC, branding, design and analytics are all parts of a much larger whole every week on SEM Synergy. Hosted by Bruce Clay, president and founder of the international SEO and SEM company Bruce Clay, Inc., SEM Synergy features industry experts discussing how the various fields of search engine marketing work together for a successful, multifaceted campaign. SEM Synergy will feature developing topics and industry news, answers to listener questions and our favorite experts and voices in search talking about what they know best. SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for news, SEO tactics and trends, along with input from high-profile experts. Be sure to log on to for show notes, event calendar, contact info and more.

Latest Show Episodes & Updates

Changing World of Search Marketing and Online Marketing; Psychology of Writing to a Target Audience
Air Date: November 26, 2014

0 Mike Moran, co-author of Search Engine Marketing Inc talks to Virginia about the new edition of the book and the changing online marketing space. Plus, Virginia talks to Heather Lloyd-MaMike Moran, co-author of Search Engine Marketing Inc talks to Virginia about the new edition of the book and the changing online marketing space. Plus, […]

Testing The Google Mobile Friendly Tool; Google Local Carousel Goes Away for Restaurants, Hotels and More.
Air Date: November 19, 2014

0 Googles new mobile-friendly testing tool tells you if your site passes or fails the mobile test. The Bruce Clay team puts a couple of websites to the test and they give their conclusions. Plus, they discuss the removal of the Google Local Carousel as Google is dropping its horizontal Carousel display of local search results […]

Is Linkbuilding As a Strategy Dead? Examining Content Strategies
Air Date: November 12, 2014

0 Is linkbuilding as a strategy dead? Reciprocal links, emailing to try and get links are no longer working or really effective – you need to recognize the evolution whether it is inbound marketing through content – you need to recognize your clients needs and what people are looking for as far as content goes. […]

Ever Changing World of Mobile; Eric Enge on The Great Knowledge Box Showdown: Google Now vs. Siri vs. Cortana
Air Date: November 5, 2014

0 Virginia, Mindy and Bruce look back at the SEO Mosh Pit, a Q&A session where PubCon Vegas 2014 conference attendees got to ask their questions of some of digital marketings best minds and leaders, including Bruce Clay, about his thoughts on the ever changing of mobile.  They also discuss a recent blog post detailing an […]

Google Penguin 3.0 Update: No Shock and Awe; Google Announcements: Away from Blogs, More to Google Plus
Air Date: October 29, 2014

0 Bruce explains why the Google Penguin 3.0 Update  didnt shock and awe with any radical shifts or changes as others expected and why its not done yet! Plus, Virginia looks into the recent trend of Google announcements and how they have not been getting made through their respective blogs, but in the form of Google + posts […]

Ben Huh on What Metrics Matter Most; How The Oatmeal Brainstorms Brilliant Comics
Air Date: October 22, 2014

0 What metrics matter most to the community mastermind behind I Can Has Cheezburger as we revisit an interview with Ben Huh. Plus, How does the Oatmeal brainstorm his brilliant comics? A 2008 interview with founder Matt Inman reveals Podcast: Play in new window | Download

Content Marketing, Renaming Search Marketers and the Google Answer Box
Air Date: October 15, 2014

0 Virgina and Mindy welcome Rob Ramirez and Kristi Kellogg to catch up on some of the latest search and scoial headlines coming out of SMX East 2014 and Pubcon 2014. They discussed content marketing, social search, blog management and  tools for copywriting and content writing. They also discussed the evolution and the idea of […]

Google Partner Answers Google AdWords and Analytics Questions; Google Announces Structured Snippets
Air Date: October 8, 2014

0 We learn about how Google reps representing the Google Partner program answered Google AdWords and Analytics Questions at the Bruce Clay booth at PubCon 2014. Plus a discussion on what goes hot on Google + Also,  Google recently announced Structured Snippets, the latest collaboration between Google Research and the Web Search team employing that data […]

SMX East 2014: Susan Esparza on Retargeting and Mesurement; Branding Data Visualization with Annie Cushing
Air Date: October 1, 2014

0 On location from SMX East 2014 in New York,  Virginia catches up with former co-host Susan Esparza, now working as a Content Strategist for Trueffect. She explains how Trueffect specializes in first-party targeting and measurement.  She also talks about how retargeting is good when it is put into context. She also discusses how she is back into […]

SMX East, PubCon Vegas: Conference Season is Here! Content Marketing Strategies
Air Date: September 25, 2014

0 Virgina and Mindy welcome Bruce Clay content writer Kristi Kellogg as they lay out their plans for covering SMX East 2014 in New York and PubCon 2014 in Las Vegas. They also discuss a recently penned content marketing book by Bruce Clay entitled Content Marketing Strategies for Professionals shows How to Use Content Marketing […]