Latest Show Episodes & Updates
2010 Bruce Clay Predictions-Sneak PeekAir Date: January 6, 2010
Bruce gives a sneak peak of his 2010 predictions. Bruce expects to see the online sector leading the way to economic recovery in March.
Then Paula Allen, Susan Esparza and Virginia Nussey look at the 2010 digital marketing trends compiled by Last Exit, plus learn some advice on fighting for and setting an SEO budget for the new year.
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Air Date: December 30, 2009
Jim Hedger, WebmasterRadio blogger and host of the show Webcology, then joins Virginia to look at the year in search. Mobile’s big break, emerging search deals, and new features at Google all make the cut of top topics of 2009.
Wrapping up the last show of the year, Susan, Virginia and Michael Terry look back on what they consider the biggest milestones of 2009.
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Air Date: December 24, 2009
Bruce, Susan and Virginia discuss PPC News and Broad Match Tactics, plus David Harry aka TheGypsy from the Huomah SEO Blog discusses some research he has conducted regarding the latest news about Googles announced changes to how personalized search is being used.
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Air Date: December 16, 2009
Pay per click advertising is on topic as Bruce reviews recent PPC news and updates.
Bruce Clay, Inc. PPC analyst Jim Stratton then joins Virginia to talk about his recommendations for using broad match in AdWords campaigns.
Finally, Jim and Virginia look at an often-overlooked metric of pay per click advertising, revenue per click.
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Air Date: December 10, 2009
Bruce, Virgina, and Susan give a full overview of the SEOToolSet, including a step by step walkthrough of the new Beta release of SEOToolSet and how it was rebuilt from the ground up with speed and usability in mind.
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Air Date: December 2, 2009
Bruce expresses concern over how Ask.com identifies an expert. What qualifications must be met by experts? How can webmasters and SEOs optimize their odds of being considered expert? Ask.com President Doug Leeds then joins the program to answer those very questions and to explore the need for evolving technology in the question and answer space.
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Air Date: November 25, 2009
Bruce, Susan and Virginia consider the effect and efficiency of in-stream Twitter advertising. Internet marketer Michael Gray then talks to Virginia about recommendations for marketing on Twitter. Virginia, Susan and guest co-host Michael Terry share some tips and statistics to optimize content distribution on the microblogging platform.
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Air Date: November 18, 2009
Susan, Virginia and guest cohost Maryann Robbins go over the latest search headlines including Google Caffeine, Rupert Murdoch saying hell keep Google from indexing News Corp. sites once the media company starts charging for content, and telecom reforms.
Plus, Virginia welcomes multinational search marketing expert and cohost of the WebmasterRadio.FM podcast Search Cowboys, Bas van den Beld, to talk about understanding the search economy in light of historical events.
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Air Date: November 12, 2009
Bruce, Susan and Virginia are critical and cautious in light of the potential implications of Bings Twitter and Facebook status update integration and Googles experimental Social Search feature.
Ben Behrouzi, CEO of LeapFish, talks to Virginia about the need for far-reaching, relevant and customizable aggregation of data, including rich media, social and real-time content.
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Air Date: November 4, 2009
Topher Kohan, SEO Coordinator at CNN, then talks to Virginia about the news organization’s newly redesigned Web site. One of the most notable enhancements to the design is the prominence of video, and Topher shares his thoughts on why video is such an important site element today. He also gives his tips on how to involve SEO in online initiatives from the ground up as well as how he has been able to evangelize on behalf of SEO within the large media organization.
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