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About SEM Synergy

SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for industry news, SEO tactics and trends, with input from high-profile experts. Host Bruce Clay, a name synonymous with ethical and effective SEO, leads lively, weekly discussions on digital marketing hot topics. With co-hosts Virginia Nussey, Mindy Weinstein, Kristi Kellogg and Robert Ramirez, the Bruce Clay, Inc. team analyzes the latest search algorithm updates, shares the latest organic and paid search strategies, and reports on social media tactics that digital marketers can use for a successful, multifaceted campaign. SEM Synergy brings SEO, PPC, branding, design, content and analytics data analysis together for a holistic view of integrated digital marketing today. Visit for show notes, in-depth articles, tactical guides, search engine news, and contact info for the SEM Synergy team. Connect with us on Twitter @SEMSynergy and on Facebook at

Latest Show Episodes & Updates

Unconfirmed Google Algo Update and AdWords Innovations
Air Date: May 13, 2015

0 Tune in to hear the latest SEO buzz, including the so-called Phantom Update – Google ranking fluctuations occurring between April 27 and May 3 that digital marketers are correlating with low-quality content, yet remain unconfirmed by Google. And for the paid search crowd, there’s an in-depth discussion of innovations coming out of the 2015 […]

Google EU Antitrust Scrutiny; Social Media Aids Nepal Earthquake Relief
Air Date: April 29, 2015

0 The Bruce Clay team discuss Google EU Antitrust Scrutiny and how it affects search marketers; Social Media Aids Nepal Earthquake Relief; Also , we learn about some of the highlights they came back with following their appearance at Pubcon Austin 2015.

Mobile Friendly SEO And What The Effects Are Of The April 21st Changes Are
Air Date: April 22, 2015

0 Co-Host Virgina Nussey, Content Manager with Bruce Clay sits down with the SEO Manager Rob Ramirez as well as Community Manager Kristi Kellogg and discuss the changes surrounding April 21st “Mobilegeddon” and what it means for your SEO.

Paid Search, Twitter, Pinterest and Mobile Usability
Air Date: April 15, 2015

0 Paid Search, Twitter, Pinterest and Mobile Usability are on deck as Bruce Clay rounds up his team to discuss the growth of paid search, a survey of men versus women when it comes to Google Search,  and some points on mobile usability as we count the days to the Google Mobile Friendly Algorithm rollout.

Facebook Embeddable Videos and Their SEO Impact
Air Date: April 1, 2015

0 Bruce Clay, Rob Ramirez and Mindy Weinstein discuss video for SEO and Social following the release of the latest product from Facebook, called Riff, which allows you to create and collaborate on videos with Facebook friends.

The 7 Worst Things You Can Do In Mobile; Should You Build an App?
Air Date: March 25, 2015

0 The 7 Worst Things You Can Do In Mobile and how you can get around it. Bruce and the team discuss how to avoid any mistakes while rushing to get your website mobile compliant by April 21st.  Plus, we hear a roundtable discussion about the debut of the Apple Smart Watch, and it leads to […]

Google Mobile Friendly Preparations; Penalties for Doorway Pages
Air Date: March 18, 2015

0 Kristi Kellogg, Rob Ramirez and Virginia Nussey share best practices for preparing your website to to comply with oncoming Google Mobile Friendly initiative.  They also discuss how  Google plans a ranking algorithm change to penalize doorway pages.

Bruce Clay Introduces SEOToolSet Version 6 for Advanced SEO
Air Date: March 11, 2015

0 Virgina Nussey, Paula Allen, Aaron Landerkin accompany Bruce Clay to announce the release of SEOToolSet Version 6.  They discuss upgrades, free and premium offerings, and more. Some of the teams favorite tools are shared, plus Bruce explains how these tools (such as the Single Page Analyzer, keyword suggestion, link analysis and domain indexing) are so powerful.

Google Brand eCommerce Update Causes Fluctuations; Benefits of Linkbuilding
Air Date: February 25, 2015

0 Many webmasters have seen ranking fluctuations due to a recent Google Brand eCommerce Update. Bruce Clay talks with Virginia Nussey,  Mindy Weinstein, and Rob Ramirez discuss. Plus, Googles John Mu comments on if  Linkbuilding in any way benefits webmasters.

Marketing Predictions You Should Prepare for in 2015; The State of SEO in Asia
Air Date: February 4, 2015

0 Virginia Nussey discusses Marketing Predictions You Should Prepare for in 2015 with Neil Patel,  the co-founder of Crazy Egg, Hello Bar,  KISSmetrics and Sprout. Also , Virginia is joined Kristi Kellogg, Paula Allen, and John Alexander to discuss how they were visited by international members of the Bruce Clay team on the State of SEO […]