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About SEM Synergy

Search Engine Marketing formulated for Web 2.0, Learn how SEO, PPC, branding, design and analytics are all parts of a much larger whole every week on SEM Synergy. Hosted by Bruce Clay, president and founder of the international SEO and SEM company Bruce Clay, Inc., SEM Synergy features industry experts discussing how the various fields of search engine marketing work together for a successful, multifaceted campaign. SEM Synergy will feature developing topics and industry news, answers to listener questions and our favorite experts and voices in search talking about what they know best. SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for news, SEO tactics and trends, along with input from high-profile experts. Be sure to log on to for show notes, event calendar, contact info and more.

Latest Show Episodes & Updates

Google Partner Answers Google AdWords and Analytics Questions; Google Announces Structured Snippets
Air Date: October 8, 2014

0 We learn about how Google reps representing the Google Partner program answered Google AdWords and Analytics Questions at the Bruce Clay booth at PubCon 2014. Plus a discussion on what goes hot on Google + Also,  Google recently announced Structured Snippets, the latest collaboration between Google Research and the Web Search team employing that data […]

SMX East 2014: Susan Esparza on Retargeting and Mesurement; Branding Data Visualization with Annie Cushing
Air Date: October 1, 2014

0 On location from SMX East 2014 in New York,  Virginia catches up with former co-host Susan Esparza, now working as a Content Strategist for Trueffect. She explains how Trueffect specializes in first-party targeting and measurement.  She also talks about how retargeting is good when it is put into context. She also discusses how she is back into […]

SMX East, PubCon Vegas: Conference Season is Here! Content Marketing Strategies
Air Date: September 25, 2014

0 Virgina and Mindy welcome Bruce Clay content writer Kristi Kellogg as they lay out their plans for covering SMX East 2014 in New York and PubCon 2014 in Las Vegas. They also discuss a recently penned content marketing book by Bruce Clay entitled Content Marketing Strategies for Professionals shows How to Use Content Marketing […]

What To Do With Useless Authorship Markup: Keeping Up with SERP Formatting Changes
Air Date: September 17, 2014

0 Google has ended its Authorship program and Authorship markup is no longer supported in web search. Given the announcement, Bruce recommends what to do with what he calls useless authorship markup. SERP formatting changes including changes to title tags and characters and the like are also looked at. Podcast: Play in new window | […]

Apple WWDC 2014 and the Future of Wearable Tech; Balancing Online Privacy and Identity
Air Date: September 10, 2014

0 Following the Announcements Made at Apples WWDC 2014, the Bruce Clay team discusses the Future of Wearable Tech and how revolutionary the future as opposed to being evolutionary. They also discuss Apple Pay and how it allows iPhone 6 users to pay in stores and within apps safe and secure. They also discuss maintaining […]

Editorial Guidelines for Including SEO Into Your Content; Bruce Clay Takes the ALS Ice Bucket Challenge
Air Date: September 3, 2014

0 Editorial guidelines for including SEO into your content, from writing descriptive headlines to creating an overall formula for building good searchable content. Also, the Bruce Clay team has been called out to participate in the ALS Ice Bucket Challenge. Podcast: Play in new window | Download

Bruce Clay SEO Training at SMX East 2014; Phrase and Exact Keyword Match No More in Google AdWords
Air Date: August 27, 2014

0 Bruce previews his upcoming SEO Training course to be held at SMX East 2014, where he will share SEO methodology, concepts and strategies.  Plus, Virginia, Mindy and Bruce discuss how there is no longer any More Phrase and Exact Keyword Match in Google AdWords. Finally, we learn how the Bruce Clay website has recently […]

Web Analytics 2.0: Empowering Customer Centricity; Social Media and Conversion Optimization
Air Date: August 20, 2014

0 Talking Web Analytics 2.0: Empowering Customer Centricity, they look at current best practices of Web analytics. and propose the pioneering concepts of the customer-centric Web Analytics 2.0.with the author of two best selling books: Web Analytics 2.0, Web Analytics: An Hour A Day. The Digital Marketing Evangelist for Google, Avinash Kaushik. Plus, best-selling author […]

Google Indexable JavaScript Based Content; Responsive Design vs. M-DOT for Mobile Sites
Air Date: August 13, 2014

-1 Discussion on the risk and rewards of creating JavaScript based content and making it indexable by Google. Bruce, Virginia and Mindy discuss the issues surrounding building websites and rendering them for mobile users, and the tradeoff of building websites with responsive design as opposed to a M-DOT website. Plus, Virginia welcomes Bruce Clay Inc […]

Dangers of a Google Penguin Refresh, Google Pigeon and Holiday Paid Search Planning
Air Date: August 6, 2014

1 What if Google Penguin refreshed now? As some SEOs beg for it, Bruce shares a possible disaster scenario. Plus, Bruce, Virginia and Mindy discuss the naming of the new local search algorithm update Google being called Pigeon Plus, Virginia speaks to Bruce Clay Inc Paid Search Manager Michael Shore about getting your paid search strategy ready […]