Latest Show Episodes & UpdatesReaction to Google and their Switch To Encrypted Search
Air Date: October 20, 2011
Bruce weighs in on the reaction to Google and their Switch To Encrypted Search and how they will begin encrypting searches and outbound clicks by default in some situations. Virginia, Jessica and Michael Terry discuss the continuous overlap between search and social when it comes to the news coming out of Google and Facebook.
Air Date: October 13, 2011
Bruce, Jessica and Virginia discuss what factors Google may be using to determine website quality based on the Panda Update, from linking to user behavior on the SERP. Neal Rodriguez shares tips on video content optimization and how to get interviews, as well as how to get buy-in for SEO initiatives.
Air Date: October 6, 2011
Bruce looks at when it makes sense to assess a site yourself and when its best to have an agency or consultant evaluate the site. Siddharth Lal, managing director of Bruce Clay India, about SEO best practices in Australia and India.
Air Date: September 29, 2011
Search and Social Hawaiian Style On Location from the Wappow Search and Social conference in Hawaii, we hear from guests Gillian Muessig (founding president of SEOmoz and host of WebmasterRadio.FM’s CEO Coach) and Ian Lurie from Portent Interactive.
Air Date: September 22, 2011
Bruce, Jessica and Virginia preview Bruces keynote address at the upcoming Wappow Search and Social conference.
Then Marty Weintraub, president of aimClear and author of Killer Facebook Ads, talks shares some practical and tactical advice for advertising on Facebook.
Air Date: September 15, 2011
Virginia talks to John W. Ellis, a paid search specialist, about his suggestions for ad remarketing. Then Virginia speaks with local business specialist Mike Ramsey, also known as Nifty Marketing.
Air Date: September 8, 2011
Engagement and Local Internet Marketing Discussion starting with a conversation on infographics – their value to your organization, how to come up with ideas for them, and how to promote them online.
Air Date: September 1, 2011
Bruce recaps his teams recent excursion to Affiliate Summit East 2011, where they noticed how affiliates look at them for SEO help, a discussion of IT Security and Site Backups Jonah Stein of CodeGuard.com in our guest segment and finally a roundtable discussion on how social networks are really handling privacy of our data.
Air Date: August 25, 2011
This episode of SEM Synergy is like a PPC master class from SES San Francisco. Our first guest is Kevin Lee, CEO and co-founder of Didit, author of Search Engine Advertising,talks about the untapped potential of retargeting or remarketing, Facebook advertising and paid search tactics.
Will Eisner and Jason O’Hare of WordStream talk to Virginia about their recently released AdWords Performance Grader.
Finally, Andrew Goodman, founder and principal at Page Zero Media and author of Winning Results with Google AdWords, discusses the effects of the Yahoo!-Bing paid search alliance on search engine marketers, and whether the partnership was an improvement for practitioners.
Air Date: August 11, 2011
SES San Francisco 2011 preview with best-selling author Bryan Eisenberg talking about social media and conversion optimization. Bruce,Susan and Virginia discuss the buzzing social media platform Google+ and coming to terms with the end of online privacy.