New Episodes Air thursday 3 pm Eastern Time

About SEM Synergy

Search Engine Marketing formulated for Web 2.0, Learn how SEO, PPC, branding, design and analytics are all parts of a much larger whole every week on SEM Synergy. Hosted by Bruce Clay, president and founder of the international SEO and SEM company Bruce Clay, Inc., SEM Synergy features industry experts discussing how the various fields of search engine marketing work together for a successful, multifaceted campaign. SEM Synergy will feature developing topics and industry news, answers to listener questions and our favorite experts and voices in search talking about what they know best. SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for news, SEO tactics and trends, along with input from high-profile experts. Be sure to log on to for show notes, event calendar, contact info and more.

Latest Show Episodes & Updates

Yahoo Up For Grabs; Link Building on a Budget
Air Date: October 27, 2011

Google is rumored to be willing to help finance the purchase of Yahoo, which raises questions of what Google’s ulterior motive might be. Bruce, Jessica and Virginia discuss.

Reaction to Google and their Switch To Encrypted Search
Air Date: October 20, 2011

Bruce weighs in on the reaction to Google and their Switch To Encrypted Search and how they will begin encrypting searches and outbound clicks by default in some situations. Virginia, Jessica and Michael Terry discuss the continuous overlap between search and social when it comes to the news coming out of Google and Facebook.

Panda Update Strategy; Video Content Optimization
Air Date: October 13, 2011

Bruce, Jessica and Virginia discuss what factors Google may be using to determine website quality based on the Panda Update, from linking to user behavior on the SERP. Neal Rodriguez shares tips on video content optimization and how to get interviews, as well as how to get buy-in for SEO initiatives.

International SEO and Social Media Training
Air Date: October 6, 2011

Bruce looks at when it makes sense to assess a site yourself and when its best to have an agency or consultant evaluate the site. Siddharth Lal, managing director of Bruce Clay India, about SEO best practices in Australia and India.

Search and Social Hawaiian Style
Air Date: September 29, 2011

Search and Social Hawaiian Style On Location from the Wappow Search and Social conference in Hawaii, we hear from guests Gillian Muessig (founding president of SEOmoz and host of WebmasterRadio.FM’s CEO Coach) and Ian Lurie from Portent Interactive.

Creating Killer Facebook Ads; Wappow Search and Social Keynote Preview
Air Date: September 22, 2011

Bruce, Jessica and Virginia preview Bruces keynote address at the upcoming Wappow Search and Social conference.

Then Marty Weintraub, president of aimClear and author of Killer Facebook Ads, talks shares some practical and tactical advice for advertising on Facebook.

SMX East 2011: Ad Remarketing; Nifty Marketing
Air Date: September 15, 2011

Virginia talks to John W. Ellis, a paid search specialist, about his suggestions for ad remarketing. Then Virginia speaks with local business specialist Mike Ramsey, also known as Nifty Marketing.

Engagement and Local Internet Marketing
Air Date: September 8, 2011

Engagement and Local Internet Marketing Discussion starting with a conversation on infographics – their value to your organization, how to come up with ideas for them, and how to promote them online.

Affiliate Summit East 2011; IT Security and Site Backups
Air Date: September 1, 2011

Bruce recaps his teams recent excursion to Affiliate Summit East 2011, where they noticed how affiliates look at them for SEO help, a discussion of IT Security and Site Backups Jonah Stein of in our guest segment and finally a roundtable discussion on how social networks are really handling privacy of our data.

PPC Experts at SES San Francisco 2011
Air Date: August 25, 2011

This episode of SEM Synergy is like a PPC master class from SES San Francisco. Our first guest is Kevin Lee, CEO and co-founder of Didit, author of Search Engine Advertising,talks about the untapped potential of retargeting or remarketing, Facebook advertising and paid search tactics.

Will Eisner and Jason O’Hare of WordStream talk to Virginia about their recently released AdWords Performance Grader.

Finally, Andrew Goodman, founder and principal at Page Zero Media and author of Winning Results with Google AdWords, discusses the effects of the Yahoo!-Bing paid search alliance on search engine marketers, and whether the partnership was an improvement for practitioners.