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About SEM Synergy

Search Engine Marketing formulated for Web 2.0, Learn how SEO, PPC, branding, design and analytics are all parts of a much larger whole every week on SEM Synergy. Hosted by Bruce Clay, president and founder of the international SEO and SEM company Bruce Clay, Inc., SEM Synergy features industry experts discussing how the various fields of search engine marketing work together for a successful, multifaceted campaign. SEM Synergy will feature developing topics and industry news, answers to listener questions and our favorite experts and voices in search talking about what they know best. SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for news, SEO tactics and trends, along with input from high-profile experts. Be sure to log on to SEMSynergy.com for show notes, event calendar, contact info and more.

Latest Show Episodes & Updates

SEOToolSet Training
Air Date: March 11, 2009

Bruce Clay offers SEOToolSet training on the East Coast

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Inside Search Engine Optimization Journal
Air Date: March 4, 2009

Inside the Search Engine Optimization Journal with Founder and Publisher Sean Golliher

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Vertical Search and Video SEO
Air Date: February 25, 2009

Vertical Search and Video SEO with Mark Robertson of Reel SEO

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Analytics and Content
Air Date: February 18, 2009

Analytics and Content and how they should be optimized in order for easy searchability and findability, plus guests Bill Leake, president and CEO, and Alissa Ruehl, manager of website effectiveness consulting for Apogee Search.

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Local Search Resources for Small Businesses
Air Date: February 11, 2009

Local Search Resources for Small Businesses and site for small business owners new to navigating local search, GetListed.org.

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Search Analytics and Longtail Phrases
Air Date: February 3, 2009

Bruce, Susan and Viriginia discuss Search Analytics and Longtail Phrases

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Personalization on Search Results
Air Date: January 28, 2009

How is personalization going to change how Internet marketers operate

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Collecting user demographics
Air Date: January 21, 2009

Discover ways of collecting user demographics, plus Scott Skurnick, director of SEO and user insight at Edmunds.com

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Discussing state of spam in search and social marketing
Air Date: January 14, 2009

State of spam in search and social marketing, from social media to link building

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Online Retail Sales and Halo Media
Air Date: January 7, 2009

Online Retail Sales and Halo Media , and considerations of ecommerce sales, plus how to gain control of ecommerce, sales and buying cycles, plus an interview with Gregg Banse, President of 7th Pixel.

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