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About SEM Synergy

Search Engine Marketing formulated for Web 2.0, Learn how SEO, PPC, branding, design and analytics are all parts of a much larger whole every week on SEM Synergy. Hosted by Bruce Clay, president and founder of the international SEO and SEM company Bruce Clay, Inc., SEM Synergy features industry experts discussing how the various fields of search engine marketing work together for a successful, multifaceted campaign. SEM Synergy will feature developing topics and industry news, answers to listener questions and our favorite experts and voices in search talking about what they know best. SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for news, SEO tactics and trends, along with input from high-profile experts. Be sure to log on to SEMSynergy.com for show notes, event calendar, contact info and more.

Latest Show Episodes & Updates

Google and Its Market Challengers
Air Date: May 20, 2009

Bruce, Susan and Virginia discusses Google, and how it has shown a unique ability to continually rise against new market challengers.

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SEOToolSet Training and SEO for Dummies
Air Date: May 13, 2009

Bruce and Susan discuss the Search Engine Optimization All-In-One For Dummies book, and a SEO ToolSet Training Update with Christopher Hart

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Localization Appearing in Google
Air Date: May 6, 2009

Localization Appearing in Google, including the local results and non-local queries.

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Economic Trends and Facebook Advertising
Air Date: April 29, 2009

Bruce, Robert and Virginia look at economic trends, and Virginia speaks with Tim Kendall, director of monetization at Facebook.

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Social Media Identity Theft
Air Date: April 22, 2009

Michael Streko introduces us to Knowem, which aids in avoiding Social Media Identity Theft

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SMX at ad:Tech
Air Date: April 15, 2009

Danny Sullivan tells us about bringing SMX to the upcoming ad:Tech Conference in San Francisco.

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Branding and the Vince Algorithm Change
Air Date: April 8, 2009

Branding and the Vince Algorithm Change plus how establishing trust, authority and quality is vital on the Web. Also, Jayme Westervelt of Simply Optimized then talks to Virginia about ranking shifts she saw among her clients over the last few months.

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Google Interest Based Ads
Air Date: April 1, 2009

Google Interest Based Ads is the focus coming out of SES New York 2009.

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Live from SES New York 09
Air Date: March 26, 2009

Live from SES New York, Bruce and Virginia discuss the SEO Training courses.

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Canonical Tags Benefit for Search Engines
Air Date: March 18, 2009

Vanessa Fox explains how the canonical tag benefits search engines, webmasters and users.

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