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About SEM Synergy

Search Engine Marketing formulated for Web 2.0, Learn how SEO, PPC, branding, design and analytics are all parts of a much larger whole every week on SEM Synergy. Hosted by Bruce Clay, president and founder of the international SEO and SEM company Bruce Clay, Inc., SEM Synergy features industry experts discussing how the various fields of search engine marketing work together for a successful, multifaceted campaign. SEM Synergy will feature developing topics and industry news, answers to listener questions and our favorite experts and voices in search talking about what they know best. SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for news, SEO tactics and trends, along with input from high-profile experts.

Latest Show Episodes & Updates

Improved SEO Documentation
Air Date: June 18, 2008

Virginia, Robert and Bruce look to Matt Cuttsメs post on Improved SEO Documentation Galore! to see what definitions and guidelines Google has updated, including robots.txt and nofollow documentation, along with further-clarified quality guidelines



Advanced SEO going Blackhat Debate
Air Date: June 11, 2008

The Advanced SEO going Blackhat Debate, plus Jeremiah Andrick, Program Manager of Live Search Webmaster Center talks about the Robots Exclusion Protocol, the Microsoft 404 Toolkit and what webmasters can find in Live Search Webmaster Center.



SEOs use of Social Media
Air Date: June 4, 2008

Michael Gray discusses how SEOs and their use of social media, and how SEOs need to use social media better, plus Microsoft SEO architect Derrick Wheeler discusses how he helps SEOs with formats, redirects, publishing skills, content manage



Siloing and PageRank
Air Date: May 28, 2008

Siloing and PageRank sculpting have seen some controversial debate, so Bruce and Robert discuss the site architecture technique, plus an SMX Advanced preview as Susan talks with SMX conference chair Danny Sullivan



PPC should work with SEO
Air Date: May 21, 2008

PPC campaigns should work together with SEO campaigns. Bruce, Robert and Susan give away some of their tricks to avoiding nonconverting clicks and choosing the words that bring your company into the users line of sight. Bruce explains what he sees as



IT Role in SEO and SEM
Air Date: May 14, 2008

Find out what the role of IT is at an SEO/SEM company and the unique challenges IT must meet in the marketing industry, from updating and managing tools and programming projects, checking the status of internal networks and servers and more



Email Marketing Campaigns & Social Media
Air Date: May 7, 2008

Bruce, Robert and Susan talk about the Morgan Stanley released report on Internet trends, that social sites have reached a 16 percent share of global online time.



Alexa Ranking Relevance
Air Date: April 30, 2008

With a New Alexa Traffic Ranking system is launched, we discuss its relevance to the industry, plus will the recession cause advertisers to move online for its high accountability, plus an eMetrics Summit preview



Web Analytics and eMetrics Summit
Air Date: April 23, 2008

Bruce speaks to Jim Sterne, founding president of the Web Analytics Association on how Web Analytics can help your site, the metrics tools available to webmasters, and previews the upcoming eMetrics Summit.



Google domination with Dewey and Performics (Debut Episode)
Air Date: April 16, 2008

Google has been dominating the news with the dancing SERPs of the Dewey update, its intent to sell off Performics , and their domination of online advertising with the DoubleClick acquisition.



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