Shannon Poole, who has joined Bruce Clay for business development, talks to Virginia about her social media strategy for developing business, especially at conferences like the upcoming SMX West.

Then Susan, Virginia and Bradley examine Internet giant Google’s latest foray into the social space, Google Buzz.

Des Odell, director and co-founder of Bruce Clay Australia, jumps in to share lots of news coming out of the office in Sydney.

Finally, Bradley, Susan and Virginia then take a closer look at the SEO Factors and Trends Report.

Chris Sherman then joins the program to share insight into the direction and offerings of the Search Marketing Expo Conference Series this year.

Finally, Susan, Virginia and Michael consider the criteria for deciding whether or not a training or education event is right for you.

Eric Ward, a link marketing specialist with a reputation as Link Moses, joins Virginia to talk about link building in 2010.

Susan, Virginia and SEO analyst Maryann Robbins talks about the SEO communitys priorities, based on the results of an informal survey on the Bruce Clay blog.

Then Bryan Eisenberg, best-selling author of several books on Internet marketing and number five on Invesp.nets list of the most influential online marketers of 2009, talks to Virginia about his recommendations for Internet marketing in the new year.

Finally, Susan, Virginia and SEO analyst Maryann Robbins take a look at ways to brainstorm new content ideas as well as ways to identify content holes on a site.

Tamar Weinberg, a writer and consultant specializing in social media marketing, then talks to Virginia about her book The New Community Rules: Marketing on the Social Web.

Finally, Susan and Bradley join Virginia in exploring the contents of The New Community Rules, focusing in on the appendix The Ultimate Social Media Etiquette Handbook.

Then Paula Allen, Susan Esparza and Virginia Nussey look at the 2010 digital marketing trends compiled by Last Exit, plus learn some advice on fighting for and setting an SEO budget for the new year.

Wrapping up the last show of the year, Susan, Virginia and Michael Terry look back on what they consider the biggest milestones of 2009.

Bruce Clay, Inc. PPC analyst Jim Stratton then joins Virginia to talk about his recommendations for using broad match in AdWords campaigns.

Finally, Jim and Virginia look at an often-overlooked metric of pay per click advertising, revenue per click.

Plus, Virginia welcomes multinational search marketing expert and cohost of the WebmasterRadio.FM podcast Search Cowboys, Bas van den Beld, to talk about understanding the search economy in light of historical events.

Ben Behrouzi, CEO of LeapFish, talks to Virginia about the need for far-reaching, relevant and customizable aggregation of data, including rich media, social and real-time content.

Topher Kohan, SEO Coordinator at CNN, then talks to Virginia about the news organization’s newly redesigned Web site. One of the most notable enhancements to the design is the prominence of video, and Topher shares his thoughts on why video is such an important site element today. He also gives his tips on how to involve SEO in online initiatives from the ground up as well as how he has been able to evangelize on behalf of SEO within the large media organization.

While CNN is one of the first to focus on video integration on the site, they aren’t the only one that has prioritized videos online. TurnHere, an online video advertising and production company, recently conducted a survey on trends in online video among brands and marketing agencies. Susan doesn’t take the survey at face value because TurnHere provides online video marketing services. However, useful lessons are contained in the insights about top reasons brands develop online video and what prohibits some companies from creating online videos.

Virginia talks to Heather Lloyd-Martin, president and CEO of Success Works, about how psychology of a target audience should be considered when creating persuasive copy.

Bruce and Michael add their two cents to the SEO copywriting discussion, considering how on-page content is the lifeblood of a Web site.

Craig shares highly-actionable tactics for a query-based approach to PPC as well as insights about the state of many organization’s search campaigns and a synergistic approach to SEO and PPC.

Mike offers up his tips for making connections and getting information from leaders of the Internet marketing space.

Topher Kohan, SEO coordinator at CNN.com, talks to Virginia about the technology we need to do our jobs and live our day to day lives.

Then, Dr. Ralph Wilson talks to Virginia about holistic online marketing, small business e-commerce marketing, the challenges of PayPal, as well as his recommendations for e-commerce marketing for the holidays.

David Szetela, CEO of Clix Marketing and host of WebmasterRadio’s PPC Rockstars, comes on with his recommendations for PPC management leading up to the holidays.

Plus, Aaron Landerkin, Bruce Clay, Inc.’s IT Manager and lead developer of the SEOToolSet, talks to Virginia about the new SEOToolSet tools that were demonstrated at the show. Then Bruce, Robert and Virginia discuss Google Caffeine.

Next Reid Wakefield of Century Interactive (providers of Call Measurement, Click Measurement and Audiotext services) discusses their current marketing campaign, StupidSEM.com

Finally, Jamie Smith, President and CEO of Engine Ready discusses some landing page studies conducted by their research team.

Gina Poole, vice president, IBM Software Group Marketing 2.0, then talks to Virginia about the subject she’ll be exploring in her panel, The View From the CMO’s Office.

SEO and social media marketer Dana Lookadoo then talks to Virginia about how to use real-time search as a marketing advantage.

Virginia then talks to Tomasz Imielinski, executive vice president of technology at Ask.com. Tomasz explains the effort he’s leading at Ask to continually develop their proprietary semantic technology.

Colby Atwood, president of the media research company Borrell Associates, talks to Virginia about the independent research his firm has conducted on the subject.

Finally, SEM analyst at Bruce Clay, Inc., Jim Stratton makes his premiere on the show. Jim, Susan and Virginia talk about analyzing the lifetime value of pay per click customers.

Stefan Weitz, Director of Bing, talks about the shift of Microsoft Live to Bing, from the analytics to the changes made to their webmaster central.

Larry Kim, founder and vice president of product development at WordStream, offers pragmatic suggestions for improving inbound marketing efforts.

Virginia speaks with the CEO of Enquisite Richard Zwicky about data visualization its needs and benefits.

Plus, Link building expert Todd Malicoat, aka Stuntdubl, talks to Virginia about his recommendations for link development.

Virginia then talks to Barbara Baker, of Kolbe Market Consultants, about the search evolution and what the search future may hold.

Plus, Christopher Hart, Bruce Clay, Inc.’s director, Eastern Region Operations, then talks to Virginia about SEOToolSet Training on the East Coast.

Plus Virginia speaks with Tim Kendall, director of monetization at Facebook, about Facebook Advertising.

Susan, Scott and Virginia also discuss Matt Cutts response to a question on Social Media and it relevance to Google.

Brent D. Payne, SEO specialist and manager for Tribune Interactive, talks about the Big Watah grassroots campaign and some of the lessons he took away from SMX East.

Martin explains his findings on Google Suggest and how the feature can harm online reputations by bringing up negative query suggestions.

Some of the donts include Don’t ignore or avoid social media. Don’t fake it or leave your profile bare. Don’t try to control the conversation. Finally, Don’t be obvious in your self promotion.

Virginia talks to Vanessa Fox, best known for her role in developing Google Webmaster Central and expanding the Google Webmaster Guidelines, about what developers need to remember about Google’s new Flash crawling ability, as well as her thoughts about redirecting the black hat/white hat debate. She also explains what she’s doing to help coordinate developer sessions at SMX East.

Virginia then talks to Bruce Clay, Inc. Account Manager Daerick Gross about project management over the life of a search marketing campaign

Also Virginia speaks with Jonathan Dingman, author of Google Inside, for a look at recent developments of Google and, another of Jonathan’s topics of interest, WordPress.

Also, Matt McGee, creator and author of Small Business Search Marketing, talks to Virginia about how his blog has helped him gain feedback and insight into a new book he wrote about the rock band U2. Finally, Susan and Virginia offer some things to keep in mind when optimizing for local search.

Bruce also interviews one of the newest members of Bruce Clay, Inc., Chris Hart, Director, Eastern Region Operations.

Bruce talks to Dr. Ralph Wilson about his latest book on landing page optimization, the third edition of How to Develop a Landing Page.

In a special report to SEM Synergy, Bruce Clay, Inc. IT Manager Aaron Landerkin gives Bruce and the audience a rundown of the Omniture training he recently attended.

Also, Robert speaks with Adam Audette of AudetteMedia and moderator of the Internet marketing discussion list, LED Digest about the value of email discussion lists, the relevance of email marketing, and common mistakes companies make in their email marketing campaigns.