SEOToolSet now features a SEO Keyword Suggest Tool, Aaron Landerkin explains. SOPA Backlash. Bruce, Virginia and Jessica discuss the backlash coming off the proposed SOPA or Stop Online Piracy Act which pits Yahoo, Google against U.S. Chamber of Commerce and recap PubCon 2011 Las Vegas.
Discussion on Importance of Site Quality, Not Just Page Quality, and the announcement of Google+ Brand Pages. We also get a PubCon Recap with a SEO-Moonlighting Chiropractor, Planet Chiropractic, President and Founder Michael Dorausch
Kristy Bolsinger, social business consultant at Ants Eye View and blogger at kristybolsinger.com, discusses how to determine how a business should regulate employees social media use, the challenge of determining ROI from social media, and the process of socializing a product or service beyond the brand.
Then Aaron, Jessica and Virginia look at ways to help your Facebook content be visible in the Top News Feed.
Google is rumored to be willing to help finance the purchase of Yahoo, which raises questions of what Googles ulterior motive might be. Bruce, Jessica and Virginia discuss.
Julie Joyce, co-founder of link building and social media marketing company Link Fish Media, Link Week columnist at Search Engine Land and blogger at SEO Chicks, talks about tactics for link building on a budget, the lasting effect of a good reputation, and how to deal with the long life cycle of link building when clients expect results.
Then Aaron, Jessica and Virginia look at the ongoing tech war between the Webs superpowers: Google, Facebook, Amazon and Apple.
Bruce weighs in on the reaction to Google and their Switch To Encrypted Search and how they will begin encrypting searches and outbound clicks by default in some situations. Virginia, Jessica and Michael Terry discuss the continuous overlap between search and social when it comes to the news coming out of Google and Facebook.
Bruce, Jessica and Virginia discuss what factors Google may be using to determine website quality based on the Panda Update, from linking to user behavior on the SERP. Neal Rodriguez shares tips on video content optimization and how to get interviews, as well as how to get buy-in for SEO initiatives.
Bruce looks at when it makes sense to assess a site yourself and when its best to have an agency or consultant evaluate the site. Siddharth Lal, managing director of Bruce Clay India, about SEO best practices in Australia and India.
Then Virginia talks to SEOToolSet training attendees at Septembers course in Simi Valley, CA. She talks to Stirling Flynn, director of technology at Living on the Edge; Chase Anderson, marketing analyst at Belcaro Group Inc., and Allison Kulage and Rebecca Huber, president and director of client services at Bare Knuckle Marketing.
Search and Social Hawaiian Style On Location from the Wappow Search and Social conference in Hawaii, we hear from guests Gillian Muessig (founding president of SEOmoz and host of WebmasterRadio.FM’s CEO Coach) and Ian Lurie from Portent Interactive.
Bruce, Jessica and Virginia preview Bruces keynote address at the upcoming Wappow Search and Social conference.
Then Marty Weintraub, president of aimClear and author of Killer Facebook Ads, talks shares some practical and tactical advice for advertising on Facebook.
Then Aaron, Jessica and Virginia discuss the interplay between social, local and mobile marketing online.
Virginia talks to John W. Ellis, a paid search specialist, about his suggestions for ad remarketing. Then Virginia speaks with local business specialist Mike Ramsey, also known as Nifty Marketing while on location from SMX East 2011.
Jessica, Aaron and Virginia examine the Google acquisition of Zagat and what that means for local search, as well as Bing and Twitters renewed partnership and what that means for social search.