Web Analytics In Depth
October 13, 2010
Web Analytics In Depth with Avinash Kaushik, author of Web Analytics: An Hour A Day and the Analytics Evangelist for Google, and Daniel Waisberg, head of Web analytics at easynet Search Marketing and Chair of Marketing of the Web Analytics Association, discuss Web Analytics 2.0: Empowering Customer Centricity in parts one and two, they look at current best practices of Web analytics. and propose the pioneering concepts of the customer-centric Web Analytics 2.0.
Also Jim Sterne, Chairman of the Web Analytics Association and Founder of the eMetrics Marketing Optimization Summit, tells us how the events reflect the needs of todays marketers working in tough economic circumstances. People are looking for practical and hands-on tips for making analytics work for them. Value is also being assigned to the measurement of conversion assists and measuring offline efforts.