How To Optimize for PDFs, TV and Press Releases

June 30, 2010

Steve Plunkett, directory of search for advertising and PR agency M/C/C, and author of the Dallas SEO blog ,talks to Virginia about PDF optimization, television interview optimization and press release optimization. He also shares a recommendation on using location-based services like Foursquare as a marketing channel for businesses.

Then Jessica, Susan and Virginia take a closer look at location-based services — how theyre used and the opportunities for marketers.



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