Paid Search Advertising and the Findability Formula

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3 Responses to “Paid Search Advertising and the Findability Formula”

1. SEM Synergy - The Findability Formula & Theming with PPC says:

   July 16, 2009 at 10:43 am

   [...] At Bruce Clay, Inc., SEM analyst Jim Stratton troubleshoots and manages PPC campaigns everyday. He sits down with Susan and Virginia to explain his strategy for theming keyword ad groups. By theming ad groups within campaigns, a marketer can better see the performance of individual ad groups and more easily identify areas for improvement. Siloing is a cornerstone of BCI’s SEO methodology, and a theme-aligned structure can also work for paid search campaigns. Tune in to SEM Synergy with Bruce Clay, Wednesday at noon Pacific on WebmasterRadio.fm. [...]
2. SEM Synergy - Real-Time Search: What’s It Worth? says:

   July 22, 2009 at 1:35 pm

   [...] Along with real-time search making the news of late, some other headlines have also made a search splash. The FTC is modifying its guidelines to require bloggers to disclose any payment received. Yahoo’s new product Search Pad lets users take notes, save and share searches. And the announcement that several Google Apps were coming out of beta was the source of a few chuckles. Tune in to SEM Synergy with Bruce Clay, Wednesday at noon Pacific on WebmasterRadio.fm. [...]
3. SEM Synergy - Paid Inclusion with Yahoo! Search Submit says:

   August 4, 2009 at 11:33 am

   [...] small and local businesses. Tune in to SEM Synergy with Bruce Clay, Wednesday at noon Pacific on WebmasterRadio.fm. Tune-In [...]