Latest Show Episodes & UpdatesSocial PR Secrets and Social Media Marketing Trends with Lisa Buyer
Air Date: July 30, 2014
0 Social PR Secrets author Lisa Buyer talks about whats trending in social media marketing and how brands can gain inspiration from sexy TV shows such as the Netflix hit Orange is the New Black or Showtime’s television drama Masters of Sex. Plus Bruce, Lisa and Mindy discuss the Facebook Emotion Manipulation Study, and Google Releases AdWords […]
Air Date: July 23, 2014
0 Discussing Bings Push for Transparency and Education Opportunities as Bruce welcomes Bing Senior Product Manager about an upcoming Bing Webmaster Tools and Inc. Magazine Roadshow in Boston. Duane discusses how the Search Index Quality team recently posted to the Bing Webmaster Blog an in-depth post on what the team looks for when evaluating quality on […]
Air Date: July 16, 2014
0 Version 4.0 of the Google Panda algorithm has been released and Bruce, Virginia and Mindy discuss the impact it has made so far on this returning episode of SEM Synergy. They also discuss the leaking of the Google Quality Rating Guide, and Google Removing Author Photos From Search. Podcast: Play in new window | […]
Air Date: November 17, 2011
SEOToolSet now features a SEO Keyword Suggest Tool, Aaron Landerkin explains. SOPA Backlash. Bruce, Virginia and Jessica discuss the backlash coming off the proposed SOPA or Stop Online Piracy Act which pits Yahoo, Google against U.S. Chamber of Commerce and recap PubCon 2011 Las Vegas.
Air Date: November 10, 2011
Discussion on Importance of Site Quality, Not Just Page Quality, and the announcement of Google+ Brand Pages. We also get a PubCon Recap with a SEO-Moonlighting Chiropractor, Planet Chiropractic, President and Founder Michael Dorausch
Air Date: November 3, 2011
Kristy Bolsinger, social business consultant at Ants Eye View and blogger at kristybolsinger.com, discusses how to determine how a business should regulate employees social media use, the challenge of determining ROI from social media, and the process of socializing a product or service beyond the brand.
Air Date: October 27, 2011
Google is rumored to be willing to help finance the purchase of Yahoo, which raises questions of what Google’s ulterior motive might be. Bruce, Jessica and Virginia discuss.
Air Date: October 20, 2011
Bruce weighs in on the reaction to Google and their Switch To Encrypted Search and how they will begin encrypting searches and outbound clicks by default in some situations. Virginia, Jessica and Michael Terry discuss the continuous overlap between search and social when it comes to the news coming out of Google and Facebook.
Air Date: October 13, 2011
Bruce, Jessica and Virginia discuss what factors Google may be using to determine website quality based on the Panda Update, from linking to user behavior on the SERP. Neal Rodriguez shares tips on video content optimization and how to get interviews, as well as how to get buy-in for SEO initiatives.
Air Date: October 6, 2011
Bruce looks at when it makes sense to assess a site yourself and when its best to have an agency or consultant evaluate the site. Siddharth Lal, managing director of Bruce Clay India, about SEO best practices in Australia and India.