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About SEM Synergy

Search Engine Marketing formulated for Web 2.0, Learn how SEO, PPC, branding, design and analytics are all parts of a much larger whole every week on SEM Synergy. Hosted by Bruce Clay, president and founder of the international SEO and SEM company Bruce Clay, Inc., SEM Synergy features industry experts discussing how the various fields of search engine marketing work together for a successful, multifaceted campaign. SEM Synergy will feature developing topics and industry news, answers to listener questions and our favorite experts and voices in search talking about what they know best. SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for news, SEO tactics and trends, along with input from high-profile experts. Be sure to log on to for show notes, event calendar, contact info and more.

Latest Show Episodes & Updates

Bruce Clay Makes 2015 Annual SEO Industry Predictions
Air Date: January 29, 2015

0 2015 Annual SEO Industry Predictions as  Bruce Clay, Virginia Nussey and Mindy Weinstein go through the list of nine predictions by Bruce Clay on mobile, local, video, voice search, and shifts in the Internets dominant players. Podcast: Play in new window | Download

Are Google Domains a Good Idea From a SEO Perspective; SEJ Summit 2015 Showcased
Air Date: January 21, 2015

0 Are Google Domains a Good Idea from a SEO perspective, and how this move might be to make Google go head to head with GoDaddy. Plus, we hear about the upcoming SEJ Summit 2015 with Kelsey Jones, the Managing Editor at Search Engine Journal. Podcast: Play in new window | Download

What is Content Marketing and Social Media Marketing Going to be Like in 2015?
Air Date: January 7, 2015

0 What is Content Marketing and Social Media Marketing  going to be like in 2015? Bruce Clay welcomes Virginia Nussey, Michael Shore and Rob Ramirez  to discuss what they see is on the horizon. They look into Google AdWords Editor Version 11 and they discuss a blog post by Neil Patel laying 10 Marketing Predictions You Should Prepare for in […]

Link Building Strategies and Planning
Air Date: December 31, 2014

0 Julie Joyce, talks about tactics for link building on a budget, the lasting effect of a good reputation, and how to deal with the long life cycle of link building when clients expect results. Plus we learn about some  Link Building Strategies with Eric Ward, a link marketing specialist with a reputation as Link Moses, […]

In House SEO Consulting and Strategy with Jessica Bowman and Tony Adam
Air Date: December 24, 2014

0 Virginia speaks wth in-house SEO consultan Jessica Bowman. Jessica shares creative ways to generate organization-wide excitement about SEO initiatives, signals to recognize when enthusiasm is fading, and ways to return to the dreamy honeymoon phase where spirits are high and SEO has a foothold. Also Virginia discusses  In-House SEO Strategy with internet entrepreneur and advisor  Tony […]

Mobile Optimization Changes, Challengers to Google Search Market Share and Other SEO Predictions for 2015
Air Date: December 17, 2014

0 Bruce, Virginia, Rob and Mindy discuss how will the role of mobile optimization be changed  in 2015, when it comes to responsive design and Google embracing dynamic content. The Bruce Clay team also look what challenges Google might encounter against search engines, such as changes like the Firefox support of Yahoo, and how they will  play a role […]

Google My Business Guidelines Rewritten; Losers to Google Penguin: Large Multi-Location Brands
Air Date: December 10, 2014

1 Google has rewritten their My Business guidelines, Bruce explains with Rob and Virginia how he calls  this move evolutionary and that it benefits Google with the results of their local directory listings. Also, Virginia discusses how  large, multi-location brands found that their traffic dropped after Google released its Pigeon algorithm which he wrote about in a Search […]

Google Thanksgiving Shuffle Rankings by Penguin; Social Media and Content Marketing Strategies with Ric Dragon
Air Date: December 3, 2014

0 Bruce, Virginia and Rob Ramirez discuss search news from over the Thanksgiving holidays Google shuffled search rankings thanks to another updated rollout of Google Penguin Plus, Virginia speaks with CEO and co-founder of DragonSearch and Social Media Process Master Ric Dragon who offers some tips based on his Ford Motor Company study published in the book […]

Changing World of Search Marketing and Online Marketing; Psychology of Writing to a Target Audience
Air Date: November 26, 2014

0 Mike Moran, co-author of Search Engine Marketing Inc talks to Virginia about the new edition of the book and the changing online marketing space. Plus, Virginia talks to Heather Lloyd-MaMike Moran, co-author of Search Engine Marketing Inc talks to Virginia about the new edition of the book and the changing online marketing space. Plus, […]

Testing The Google Mobile Friendly Tool; Google Local Carousel Goes Away for Restaurants, Hotels and More.
Air Date: November 19, 2014

0 Googles new mobile-friendly testing tool tells you if your site passes or fails the mobile test. The Bruce Clay team puts a couple of websites to the test and they give their conclusions. Plus, they discuss the removal of the Google Local Carousel as Google is dropping its horizontal Carousel display of local search results […]