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About SEM Synergy

SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for industry news, SEO tactics and trends, with input from high-profile experts. Host Bruce Clay, a name synonymous with ethical and effective SEO, leads lively, weekly discussions on digital marketing hot topics. With co-hosts Virginia Nussey, Mindy Weinstein, Kristi Kellogg and Robert Ramirez, the Bruce Clay, Inc. team analyzes the latest search algorithm updates, shares the latest organic and paid search strategies, and reports on social media tactics that digital marketers can use for a successful, multifaceted campaign. SEM Synergy brings SEO, PPC, branding, design, content and analytics data analysis together for a holistic view of integrated digital marketing today. Visit for show notes, in-depth articles, tactical guides, search engine news, and contact info for the SEM Synergy team. Connect with us on Twitter @SEMSynergy and on Facebook at

Latest Show Episodes & Updates

Millennial Marketing, Content Case Studies & Pubcon Las Vegas
Air Date: October 7, 2015

0 Recording this week’s show from the annual Pubcon Las Vegas, Kristi Kellogg, Virginia Nussey and Mindy Weinstein highlight their top takeaways from day 1 of the conference. Hear how American Eagle, AT&T, and TOMS are successfully establishing loyalty with the Millennial market through content and social media. Plus, learn tips for using Reddit for […]

Getting to Know Your SEM Synergy Panelists; Bruce Clay Members Plan for Pubcon 2015
Air Date: September 30, 2015

0 We get to Know Your SEM Synergy Panelists as we get some backstory from the show’s recently arrived panel contributors, David Szetela, Rob Ramirez and Mindy Weinstein. Plus, David and Mindy preview their respective upcoming presentations for Pubcon 2015 coming up in Las Vegas. David will be speaking on the The Top Major AdWords Mistakes and How to Prevent […]

Takeaways from Bruce’s Exclusive Interview with Google’s Gary Illyes
Air Date: September 23, 2015

0 Google’s Gary Illyes fielded questions from Bruce Clay earlier this month in a live interview. Bruce, Mindy Weinstein, Virginia Nussey and Kristi Kellogg discuss the key takeaways, including Gary’s revelation that HTTPS is a tiebreaker between otherwise equal sites and the fact that we are “months away” from the next Penguin update. Later in […]

AdWords and TrueView Ad News
Air Date: September 16, 2015

0 With PPC author and expert David Szetela, Bruce Clay examines how Google’s new definition of “conversions” will adjust search ad reporting. In other SEM advertising news, they look at fresh opportunities for digital marketers to use video streaming and video ads on YouTube and Facebook.

Holiday Campaigns (Already?!) and Panda 4.2
Air Date: September 9, 2015

0 We’re two months out from Thanksgiving and 59% of U.S. and U.K. retailers are already preparing their holiday promotions. What should you be doing now to strengthen your digital marketing presence so you’re ready when it’s time to unleash your seasonal campaigns? Find out as Bruce Clay and the team discuss strategies. Later in […]

200 Episodes! A Look at Google’s Past and Paid Search Future
Air Date: September 2, 2015

0 SEM Synergy celebrates 200 episodes! Bruce Clay introduces David Szetela, host of PPC Rockstars, to the show with more exciting news: David joins Bruce Clay, Inc. as VP, Search Marketing Operations! The hosts look at paid search trends and the new Google logo.

Google’s Latest Patent and SEO Tips for Videos
Air Date: August 26, 2015

0 Google’s latest patent involves the ability to score images related to penalties, as reported by SEO by the Sea’s Bill Slawski. The Bruce Clay team talks about what this means for SEO. Later in the show, you’ll get top SEO tips for videos.

Google’s Move to Alphabet and More
Air Date: August 19, 2015

0 Earlier this week, Google made a major move. The search leader has created a new company, Alphabet, of which Google is now a branch. Listen in as the Bruce Clay team talks about why Google might have done this. Later in the show, they’ll also discuss the freshly released 2015 Search Engine Ranking Factors […]

Panda 4.2, Local Pack Changes and SEO Risks
Air Date: August 12, 2015

0 Got questions about the Panda 4.2 rollout? We’ve got answers. Listen in as Bruce Clay, Mindy Weinstein, Robert Ramirez and Kristi Kellogg talk about Panda 4.2, as well as Google’s recent changes to the Local Pack and the SEO risks associated with implementing infinite scrolling.

Fresh Data on the SEO Industry and What Lies Ahead for Google+
Air Date: August 5, 2015

0 The 2015 Online Marketing Industry Survey, fresh off the presses, revealed important data that digital marketers need to take note of. Listen in as Bruce Clay, Virginia Nussey, Mindy Weinstein and Kristi Kellogg discuss what the data — amassed from more than 3,500 digital marketers — reveals about the state of search. Later in […]