About SEM Synergy

SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for industry news, SEO tactics and trends, with input from high-profile experts. Host Bruce Clay, a name synonymous with ethical and effective SEO, leads lively, weekly discussions on digital marketing hot topics. With co-hosts Virginia Nussey, Mindy Weinstein, Kristi Kellogg and Robert Ramirez, the Bruce Clay, Inc. team analyzes the latest search algorithm updates, shares the latest organic and paid search strategies, and reports on social media tactics that digital marketers can use for a successful, multifaceted campaign. SEM Synergy brings SEO, PPC, branding, design, content and analytics data analysis together for a holistic view of integrated digital marketing today. Visit BruceClay.com/blog for show notes, in-depth articles, tactical guides, search engine news, and contact info for the SEM Synergy team. Connect with us on Twitter @SEMSynergy and on Facebook at Facebook.com/SEMSynergy.

Latest Show Episodes & Updates

Branding Yourself to Better Your Business
Air Date: February 3, 2016

0 Branding Yourself to Better Your Business as Duane Forrester, Virginia Nussey and Kristi Kellogg talk Blab, Periscope, Meerkat, SnapChat and more – these quirky social media platforms are on the rise and the BCI team share their tips on how to use them. Later in the show, they take a deep dive into how […]



Amplifying Your Content and Concerns over AMP
Air Date: January 27, 2016

0 Find out how to take your content to the next level (hint: it’s ALL about being useful). You’ll also listen in on an argument against Google’s Accelerated Mobile Pages (AMP). Insights from Bruce Clay, Robert Ramirez, Virginia Nussey, Mindy Weinstein and Kristi Kellogg.



User Experience Tips and SEO in 2016
Air Date: January 20, 2016

0 Listen in for a discussion on User Experience Tips and SEO in 2016 as Duane Forrester, Virginia Nussey, Kristi Kellogg and Robert Ramirez talk about the latest algorithm update. They’ll also talk about user experience: what does it include, and who is responsible for it? The show closes with SEO predictions for 2016 from Bruce […]



What’s Trending in Local Marketing and Voice Search
Air Date: January 13, 2016

0 What’s Trending in Local Marketing and Voice Search ?Discover the six major trends shaping location marketing for 2016, including apps, location data, beacons and more. Later in the show, hear the latest news on voice search and how it’s changing SEO. Don’t miss these insights from Bruce Clay, Duane Forrester, Robert Ramirez, Virginia Nussey, […]



Digital Marketing Resolutions for the New Year
Air Date: January 6, 2016

0 Duane Forrester, Virginia Nussey, Kristi Kellogg, Paula Allen and Robert Ramirez talk about their digital marketing resolutions for 2016. But before they get to that, they’ll talk about the value of conferences — for speakers. Learn how to identify what conference is right for you as a speaker and how to understand the ROI […]



Best Of SEM Synergy: Hot Topics of 2015
Air Date: December 30, 2015

0 Director of Training Mindy Weinstein hosts a best of episode covering hot topics of the year, including paid search and mobile SEO. These are some of our most popular segments that you don’t want to miss.  



SEO in 2015: Mobilegeddon, Millennials, App Deep Linking, RankBrain and More
Air Date: December 23, 2015

0 It’s the last episode of the year and the SEM Synergy hosts are taking time to reflect on things that impacted SEO in 2015 – and how to direct 2016 growth accordingly. They’ll also talk about the biggest SEO, content and social media lessons coming out of 2015 digital marketing conferences.



Google Search Quality Rating Guidelines Demand Usefulness
Air Date: December 16, 2015

0 Digital marketing tactics seem to change with the wind, but the goal remains the same. In October, a newly released set of guidelines gave digital marketers a watchword and goal: usefulness. Is your website helpful and truly mobile friendly? Does it meet your visitors’ needs? Hear what BCI staffers including Duane Forrester, Mindy Weinstein […]



Google Won’t Update Penguin Until 2016
Air Date: December 9, 2015

0 Stay up-to-date with all the latest Google news as Bruce Clay, Robert Ramirez, Virginia Nussey and Kristi Kellogg talk about hot topics like Google’s recent removal of location filters and the announcement that Google will not update Penguin before the end of the year. Also, last week Googler wrote click history affects the visibility […]



Social Media for Business: PR Pro Lisa Buyer Talks Social Secrets
Air Date: December 2, 2015

0 Listen in as Kristi Kellogg interviews PR pro Lisa Buyer. Buyer is an acclaimed author, speaker, professor and owner of the Buyer Group, an interactive digital marketing agency based in Florida. Buyer talks about the mindful business movement and creating space to improve productivity. She also shares her secrets on how to maximize and […]