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About SEM Synergy

SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for industry news, SEO tactics and trends, with input from high-profile experts. Host Bruce Clay, a name synonymous with ethical and effective SEO, leads lively, weekly discussions on digital marketing hot topics. With co-hosts Virginia Nussey, Mindy Weinstein, Kristi Kellogg and Robert Ramirez, the Bruce Clay, Inc. team analyzes the latest search algorithm updates, shares the latest organic and paid search strategies, and reports on social media tactics that digital marketers can use for a successful, multifaceted campaign. SEM Synergy brings SEO, PPC, branding, design, content and analytics data analysis together for a holistic view of integrated digital marketing today. Visit BruceClay.com/blog for show notes, in-depth articles, tactical guides, search engine news, and contact info for the SEM Synergy team. Connect with us on Twitter @SEMSynergy and on Facebook at Facebook.com/SEMSynergy.

Latest Show Episodes & Updates

FTC Update’s Effect on Social Media Marketing
Air Date: July 1, 2015

0 The Federal Trade Commission (FTC) has updated its guidelines and social media marketers are advised to take note. Listen in as Bruce, Mindy, Rob, Kristi and Paula discuss how the FTC’s rules for social media affects the relationship between brands and influencers. Later in the show, they’ll dive into Google Trends’ major revamp and […]



Dealing with Bing’s Move to HTTPS
Air Date: June 24, 2015

0 Bing recently announced that they will move to HTTPS over the summer — listen in as Bruce Clay, Mindy Weinstein, Robert Ramirez and Kristi Kellogg discuss how this and other recent search engine announcements effect SEOs.



Preparing for the Next Panda Update and Increasing a Brand’s Twitter Engagement
Air Date: June 17, 2015

0 Bruce Clay, Robert Ramirez, Mindy Weinstein and Kristi Kellogg discuss how webmasters can prepare for the coming Panda update. Switching gears, Kellogg shares tips on how brands can take their social engagement to the next level via Twitter chats.



DisavowFiles: The SEO Industry’s New, Free Backlink Intelligence Tool
Air Date: June 10, 2015

0 The time-consuming and labor-intensive process of building a Google disavow file is now simplified with the release of a free crowdsourced disavow files database developed by Bruce Clay, Inc. “We had a very real need as analysts to be able to simplify and speed up the process of doing link audits. It made sense, […]



Duane Forrester and the Next Game-Changing Technologies
Air Date: June 3, 2015

0 Enjoy a future-looking conversation between friends as Duane Forrester, Sr. Product Marketing Manager of the Bing Ecosystem, visits Bruce Clay in our Simi Valley, CA, studio. Duane and Bruce get to talking about where technology is taking us and where search is headed. Duane has a sharp vision for the next game-changing technologies. Digital […]



The Truth About Disavowing Links
Air Date: May 27, 2015

0 To disavow or not to disavow? Learn how to leverage disavow files. Bruce Clay talks about criteria for and benefits of disavowing links. Later in the show, listen in to a roundtable discussion on Google’s move to rebrand Google Webmaster Tools as Google Search Console.



Unconfirmed Google Algo Update and AdWords Innovations
Air Date: May 13, 2015

0 Tune in to hear the latest SEO buzz, including the so-called Phantom Update – Google ranking fluctuations occurring between April 27 and May 3 that digital marketers are correlating with low-quality content, yet remain unconfirmed by Google. And for the paid search crowd, there’s an in-depth discussion of innovations coming out of the 2015 […]



Google EU Antitrust Scrutiny; Social Media Aids Nepal Earthquake Relief
Air Date: April 29, 2015

0 The Bruce Clay team discuss Google EU Antitrust Scrutiny and how it affects search marketers; Social Media Aids Nepal Earthquake Relief; Also , we learn about some of the highlights they came back with following their appearance at Pubcon Austin 2015.



Mobile Friendly SEO And What The Effects Are Of The April 21st Changes Are
Air Date: April 22, 2015

0 Co-Host Virgina Nussey, Content Manager with Bruce Clay sits down with the SEO Manager Rob Ramirez as well as Community Manager Kristi Kellogg and discuss the changes surrounding April 21st “Mobilegeddon” and what it means for your SEO.



Paid Search, Twitter, Pinterest and Mobile Usability
Air Date: April 15, 2015

0 Paid Search, Twitter, Pinterest and Mobile Usability are on deck as Bruce Clay rounds up his team to discuss the growth of paid search, a survey of men versus women when it comes to Google Search,  and some points on mobile usability as we count the days to the Google Mobile Friendly Algorithm rollout.