Latest Show Episodes & Updates
Blogging and BrandingAir Date: February 3, 2010
Bruce, Susan and Virginia explore the value of blogging and measures of authority online, plus Lisa Barone, co-founder and chief branding officer of Internet marketing firm Outspoken Media, shares her method for generating blog posts and content for clients.
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Air Date: January 27, 2010
Links are crucial to the Web economy today, conducting traffic, visibility, and trust to sites and pages. Bruce, Susan and Virginia start by considering link marketing, not only as it contributes to SEO, but also as it fits into overarching marketing goals.
Eric Ward, a link marketing specialist with a reputation as Link Moses, joins Virginia to talk about link building in 2010.
Susan, Virginia and SEO analyst Maryann Robbins talks about the SEO communitys priorities, based on the results of an informal survey on the Bruce Clay blog.
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Air Date: January 20, 2010
Bruce, Susan and Virginia start off the show by reviewing recent search headlines with far-reaching implications for Internet marketers in the earthquake relief efforts in Haiti and the issues between Google and China.
Then Bryan Eisenberg, best-selling author of several books on Internet marketing and number five on Invesp.nets list of the most influential online marketers of 2009, talks to Virginia about his recommendations for Internet marketing in the new year.
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Air Date: January 13, 2010
With Bruce presenting SEOToolSet Training this week, Susan, Virginia and Bradley host a show focused on speed on the Web.
Tamar Weinberg, a writer and consultant specializing in social media marketing, then talks to Virginia about her book The New Community Rules: Marketing on the Social Web.
Finally, Susan and Bradley join Virginia in exploring the contents of The New Community Rules, focusing in on the appendix The Ultimate Social Media Etiquette Handbook.
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Air Date: January 6, 2010
Bruce gives a sneak peak of his 2010 predictions. Bruce expects to see the online sector leading the way to economic recovery in March.
Then Paula Allen, Susan Esparza and Virginia Nussey look at the 2010 digital marketing trends compiled by Last Exit, plus learn some advice on fighting for and setting an SEO budget for the new year.
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Air Date: December 30, 2009
Jim Hedger, WebmasterRadio blogger and host of the show Webcology, then joins Virginia to look at the year in search. Mobile’s big break, emerging search deals, and new features at Google all make the cut of top topics of 2009.
Wrapping up the last show of the year, Susan, Virginia and Michael Terry look back on what they consider the biggest milestones of 2009.
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Air Date: December 24, 2009
Bruce, Susan and Virginia discuss PPC News and Broad Match Tactics, plus David Harry aka TheGypsy from the Huomah SEO Blog discusses some research he has conducted regarding the latest news about Googles announced changes to how personalized search is being used.
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Air Date: December 16, 2009
Pay per click advertising is on topic as Bruce reviews recent PPC news and updates.
Bruce Clay, Inc. PPC analyst Jim Stratton then joins Virginia to talk about his recommendations for using broad match in AdWords campaigns.
Finally, Jim and Virginia look at an often-overlooked metric of pay per click advertising, revenue per click.
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Air Date: December 10, 2009
Bruce, Virgina, and Susan give a full overview of the SEOToolSet, including a step by step walkthrough of the new Beta release of SEOToolSet and how it was rebuilt from the ground up with speed and usability in mind.
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Air Date: December 2, 2009
Bruce expresses concern over how Ask.com identifies an expert. What qualifications must be met by experts? How can webmasters and SEOs optimize their odds of being considered expert? Ask.com President Doug Leeds then joins the program to answer those very questions and to explore the need for evolving technology in the question and answer space.
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