Yahoo! Search Marketing Desktop

March 27, 2010 by  
Filed under Episodes

Search Marketing Desktop from Yahoo! is an easy to use tool that allows online marketers to create and manage their search marketing campaigns from Yahoo, plus we learn about some of their accompanying applications.

Market Research for Search Engine Advertisers

December 18, 2009 by  
Filed under Episodes

Talking with Martin Berman. VP of Direct Sales at AdGooroo, a market research company for search engine advertisers which monitors Google, Yahoo, MSN, Baidu, AOL, and Ask for paid search, natural rankings, and potential trademark infringement activity.