Setting Up A Paid Search Account with Zach Morrison, VP of Elite SEM, a boutique company specializing in marketing campaigns on search engines, optimization, and web analytics.
Hear about the increasing important role of the content professional in the post-Google Panda world, The emergence of a new breed of marketer: the content engineer, which combines content marketing, web analytics and SEO and how creativity without conversions equals zero.
We also hear about InboundWriter, a cloud-based social writing application with Rand Schulman, CMO, Eightfold Logic, an inbound marketing innovator, and the creator of InboundWriter.
Web Analytics and KPIs discussion with Thom Craver, Web and Database specialist, Saunders College of Business at Rochester Institute of Technology. He also gives his thoughts on how Google Panda and Google + play a role.
UX Advocate and Founder Leslie Chacon discusses her work exploring the value of eye tracking within qualitative and quantitative research studies.
She explains why it only enhances traditional research methods, What you can learn from eye tracking studies to incorporate into your display/SEO campaigns and how using web analytics not only for business objective but for your user experience strategy.
Eric Austrew is Product Manager of Compete.com , a web analytics company that helps you benefit from click-sharing by providing free services that create a more trusted, transparent, and valuable Internet.
FutureNow Inc cofounder Bryan Eisenberg previews his participation on the How to Turn Your Web Analytics into a Money Making Machine panel at SES San Jose 2009.