Alex Cohen, Senior Marketing Manager at ClickEquations, discusses the dawn of paid search without keywords and how Google is changing the way we buy ads. Alex also talks about how technology fits in effective paid search management and how will social media affect paid search advertising.
Jeff Jarvis is one of the most provocative and optimistic voices weighing in on the future of media, technology and business today, and is the author of What Would Google Do?
He will be discussing the impact of search and the Google economy on every sector from media to advertising to restaurants to government.
Adam Goldberg a former Google Insider and Co-Founder of Clear Saleing, discusses winning a Coveted Search Engine Watch Award at Search Engine Strategies San Jose 2009 on Technology Platform Search Marketers Canâ€™t Live Without.
Jeff Quipp, CEO of Search Engine People gives his take on the state of the search engine industry and its history like how Google is better at tracking down artificial link patterns, as well as the improvements in technology and the advent of social media.