Smart Attribution Modeling, Online-to-offline revenue attribution, Using actionable promotion analytics to optimize digital campaigns and Leveraging social and mobile digital coupon strategies to boost in-store sales and gain customer insights with RevTrax COO and Co-Founder Seth Sarelson.
SEO After the Google Zoo updates; Google Ranking Factors in 2012; Impact of Social on SEO and the Mix needed for Search Engine Marketing with Marcus Tober, the CTO and founder of Searchmetrics.
Talking Call Tracking Attribution, measuring ROI and how agencies can use call tracking to grow their retainer business with George Revutsky, the CEO of MyNextCustomer.
We learn about how his companys call tracking software tracks both calls and web leads from Paid Search, SEO, Social, and Offline campaigns, integrates Google Analytics with phone calls, calculates return on ad spend, and lets you listen to all your calls in one place.
Why businesses need to understand the power of content marketing, How to discover content ideas for your business and the power of long tail keywords and How to use Facebook as a content vehicle to market your business. We discuss this and more with Arnie Kuenn, President of Vertical Measures and author of Accelerate! Move Your Business Forward through the Convergence of Search, Social and Content Marketing.
George Revutsky is Founder and CEO of MyNextCustomer, which lets marketing teams and agencies measure calls and leads from Paid Search, SEO, Social, and Offline campaigns, integrates Google Analytics with phone calls, calculates return on ad spend, and puts sales and marketing on the same page.
Sally Falkow, social media strategist and President of PRESSfeed discusses her acknowledgement by PR News for being named PR Trainer of the Year. She also discusses her participation in the SES Chicago 2009 panel on Online PR: Where to Next?
Aaron Goldman, Managing Partner of Connectual and Marshall Clark
Group Director of Search for Organic, Inc. discuss their respective SES Chicago 2009 panel presentations on social search and distributive reputation systems.