Social Media and Bright Blue Shoes-The #didyouseethat Campaign
March 31, 2013 by Daron Babin
Filed under Episodes
How Social Media and Bright Blue Shoes Tear Down the Wall Between Branding and Lead Generation as we look into the #didyouseethat campaign with John Lee, a Marketing Programs Manager at Webtrends.
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Google+ Local/ Google Places Merger and The State of Local Search/Google+ Optimization
August 23, 2012 by Daron Babin
Filed under Episodes
Google+ Local/ Google place merger and the current state of Local search optimization, Google+ Optimization are discussed with Michael Mire, the co-founder and CEO of Sweet IQ. Sweet IQ was developed to respond to the needs of multi-venue marketers who deal with diverse and fragmented local marketing streams, such as local search optimization, local listings, mobile apps, and social media, in order to create and manage centralized and simplified local marketing campaigns.
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Prioritizing and Planning Social Media Strategy with Jennifer Evans Cario
August 22, 2012 by Daron Babin
Filed under Episodes
Talking Prioritizing and Planning Social Media Strategy with Jennifer Evans Cario, the Social Media Faculty Chair for Market Motive and as President of SugarSpun Marketing.
She also explains why she says Social Media without a business goal, established metrics and analytics is pointless.
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Learning New Integration of Social Media and New Technologies at SESSF 2012 with David Bakey
August 21, 2012 by Daron Babin
Filed under Episodes
Learn how attending SES San Francisco 2012 helps Lynda.com in their new integration of social media and new technologies with David Bakey the Sr. Director Online Marketing with Lynda.com an online learning company that helps anyone learn software, creative, and business skills to achieve their personal and professional goals.
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SEO, Social Media and PPC Tools
March 29, 2012 by Daron Babin
Filed under Episodes
SEO, Social Media and PPC Tools all in one as we learn about the expansion of Raven Tools toolset, and their real-time social media tools overhaul with Raven Tools User Experience Manager Alison Groves.
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Pitching and Delivering Social Media Strategies
November 22, 2011 by Daron Babin
Filed under Episodes
The challenges of pitching and delivering social media strategies to cause based and non-profit organizations, how to effectively leverage low cost tools and solutions to build reach, build influence and create opportunity and how to have a professional grade blog up and running in 1 day.
We learn about this and more with Jason Yormark, Vice President of Marketing and Social Media with Strategies360.
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Local Search Integration
August 24, 2011 by Daron Babin
Filed under Episodes
We discuss how big local search is getting and how businesses need to integrate local search, mobile search, social media, deals, coupons, everything into a successful online marketing campaign with David Rodecker, Founder and CTO of Local Splash.
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Managing In-House SEO without a Staff
August 22, 2011 by Daron Babin
Filed under Episodes
Managing In-House SEO without a Staff, plus we hear how news organizations handle social media and SEO with Allison Fabella, SEO and Social Media Manager for The Atlanta Journal-Constitution.
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Reputation Management and Your Online Persona
March 30, 2011 by Daron Babin
Filed under Episodes
Rhea Drysdale is Acting CEO at Outspoken Media speciallizes in SEO, link development, social media, and reputation management. She’s here to answer a few questions about how to keep your personal branding managed.
Proper responses and analysis are key in keeping your online persona where you want it. Learning what strategies work for you is what Rhea specializes in.
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Keeping Your Online Reputation Safe
March 30, 2011 by Daron Babin
Filed under Episodes
The online space is always moving rapidly, but the laws move at a snails pace. Gary Kibel is a partner at Davis and Gilbert LLP, who specializes in the areas of New Media, Advertising/Marketing and Privacy law.
Gary regularly counsels clients with respect to issues such as interactive advertising, search marketing, affiliate marketing, enterprise technology implementations, behavioral advertising, social networking, privacy and data security, gaming, mobile services, joint ventures, copyrights, trademarks, corporate matters and laws affecting the Internet.
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