Pitching and Delivering Social Media Strategies

November 22, 2011 by Daron Babin  
Filed under Episodes

The challenges of pitching and delivering social media strategies to cause based and non-profit organizations, how to effectively leverage low cost tools and solutions to build reach, build influence and create opportunity and how to have a professional grade blog up and running in 1 day.

We learn about this and more with Jason Yormark, Vice President of Marketing and Social Media with Strategies360.

Local Search Integration

August 24, 2011 by Daron Babin  
Filed under Episodes

We discuss how big local search is getting and how businesses need to integrate local search, mobile search, social media, deals, coupons, everything into a successful online marketing campaign with David Rodecker, Founder and CTO of Local Splash.

Managing In-House SEO without a Staff

August 22, 2011 by Daron Babin  
Filed under Episodes

Managing In-House SEO without a Staff, plus we hear how news organizations handle social media and SEO with Allison Fabella, SEO and Social Media Manager for The Atlanta Journal-Constitution.

Reputation Management and Your Online Persona

March 30, 2011 by Daron Babin  
Filed under Episodes

Rhea Drysdale is Acting CEO at Outspoken Media speciallizes in SEO, link development, social media, and reputation management. She’s here to answer a few questions about how to keep your personal branding managed.

Proper responses and analysis are key in keeping your online persona where you want it. Learning what strategies work for you is what Rhea specializes in.

Keeping Your Online Reputation Safe

March 30, 2011 by Daron Babin  
Filed under Episodes

The online space is always moving rapidly, but the laws move at a snails pace. Gary Kibel is a partner at Davis and Gilbert LLP, who specializes in the areas of New Media, Advertising/Marketing and Privacy law.

Gary regularly counsels clients with respect to issues such as interactive advertising, search marketing, affiliate marketing, enterprise technology implementations, behavioral advertising, social networking, privacy and data security, gaming, mobile services, joint ventures, copyrights, trademarks, corporate matters and laws affecting the Internet.

Understanding How SEO Can Blend With Social Media

March 30, 2011 by Daron Babin  
Filed under Episodes

Ensuring your sites are properly aligned for search engines, and that your researching topics for your blog are only a couple tips that Aaron Kronis offers.

As SEO Evangelist at Wpromote, Aaron’s even telling us about the optimization of video in social media as well as how to build your site to target a broader audience.

Practicing SEO On A Global Scale

March 29, 2011 by Daron Babin  
Filed under Episodes

Patrick Price is CEO of Idealizer Ltd., and knows a great deal about globalizing or localizing your website. It can be profitable, but you also need to be aware of details when it comes to the language barrier between companies that may even speak the same language.

Patrick points out that Google rolls out it’s features at various stages across the world, and deciding when to implement these new features can help or hinder without even being aware of it. Taking a step back to look at your infrastructure is key to determining what tactics you use.

Providing Innovative Solutions Using Computational Intelligence

March 29, 2011 by Daron Babin  
Filed under Episodes

Dr. Ronald Yager is the CTO of Machintas Inc. which specializes in developing human-like intelligence and massive data access.

Dr. Yager explains how instead of targeting large demographics, they use more specific individual targeting, though information fusion.

Rise of Paid Search Without Keywords

March 29, 2011 by Daron Babin  
Filed under Episodes

Alex Cohen, Senior Marketing Manager at ClickEquations, discusses the dawn of paid search without keywords and how Google is changing the way we buy ads. Alex also talks about how technology fits in effective paid search management and how will social media affect paid search advertising.

BlueGlass Workflow Solutions

September 3, 2010 by Daron Babin  
Filed under Episodes

The BlueGlass management team fills us in on their plans for 2011 including creating scalable workflow solutions, media engagement, content development, international promotion, interactive video, social media, and more.

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