How Social Media and Bright Blue Shoes Tear Down the Wall Between Branding and Lead Generation as we look into the #didyouseethat campaign with John Lee, a Marketing Programs Manager at Webtrends.
Google+ Local/ Google place merger and the current state of Local search optimization, Google+ Optimization are discussed with Michael Mire, the co-founder and CEO of Sweet IQ. Sweet IQ was developed to respond to the needs of multi-venue marketers who deal with diverse and fragmented local marketing streams, such as local search optimization, local listings, mobile apps, and social media, in order to create and manage centralized and simplified local marketing campaigns.
She also explains why she says Social Media without a business goal, established metrics and analytics is pointless.
Learn how attending SES San Francisco 2012 helps Lynda.com in their new integration of social media and new technologies with David Bakey the Sr. Director Online Marketing with Lynda.com an online learning company that helps anyone learn software, creative, and business skills to achieve their personal and professional goals.
SEO, Social Media and PPC Tools all in one as we learn about the expansion of Raven Tools toolset, and their real-time social media tools overhaul with Raven Tools User Experience Manager Alison Groves.
The challenges of pitching and delivering social media strategies to cause based and non-profit organizations, how to effectively leverage low cost tools and solutions to build reach, build influence and create opportunity and how to have a professional grade blog up and running in 1 day.
We learn about this and more with Jason Yormark, Vice President of Marketing and Social Media with Strategies360.
We discuss how big local search is getting and how businesses need to integrate local search, mobile search, social media, deals, coupons, everything into a successful online marketing campaign with David Rodecker, Founder and CTO of Local Splash.
Managing In-House SEO without a Staff, plus we hear how news organizations handle social media and SEO with Allison Fabella, SEO and Social Media Manager for The Atlanta Journal-Constitution.
Rhea Drysdale is Acting CEO at Outspoken Media speciallizes in SEO, link development, social media, and reputation management. She’s here to answer a few questions about how to keep your personal branding managed.
Proper responses and analysis are key in keeping your online persona where you want it. Learning what strategies work for you is what Rhea specializes in.
The online space is always moving rapidly, but the laws move at a snails pace. Gary Kibel is a partner at Davis and Gilbert LLP, who specializes in the areas of New Media, Advertising/Marketing and Privacy law.
Gary regularly counsels clients with respect to issues such as interactive advertising, search marketing, affiliate marketing, enterprise technology implementations, behavioral advertising, social networking, privacy and data security, gaming, mobile services, joint ventures, copyrights, trademarks, corporate matters and laws affecting the Internet.