Pay Per Conversation is the panel presentation Bryan Eisenberg of FutureNowinc participated on at SES Chicago 2008, where he discussed how to identify missed conversations and what you can do to improve them and your PPC ROI.
Scott Brinker of Ion Interactive discuss how landing page experts discuss Ad Copy Continuity during a site clinic at SES Chicago, plus he goes over the discrepancies between copy and continuity on the landing pages
This Orion Panel on the Integration of Search covers the extent to which search efforts are integrated with a variety of offline marketing channels; the big disconnect between search marketer strategy and search user behavior, the specific search marketing and integration techniques in use today, and obstacles to the integration process.
The SES Chicago 2008 Webmaster Roundtable held at Kitty O Sheas bar inside the Chicago Hilton, with some of the topics that include 302s, IP Cloaking, browsers and users, bounce rate, SearchWiki. Comparing Conferences link buying and link ranking as Black Hat SEOs debate with White Hat SEOs.
An Evaluation of the merits of each browser, plus issues such as ensuring privacy protection related to monitoring, collection of user data and the personalization process are answered from our panel of experts in this Battle of the Browsers Orion Panel at SES Chicago 2008.
Following his presentation on Igniting Viral Campaigns at SES Chicago 2008, Chris Winfield of 10e20 discusses how social media is impacting the mobile market and how search engine marketers are investing more into social media.
Tessa Fraser, Marketing Manager of Online Media for American Greetings discusses her panel presentation on Rethinking Optimization, where attendees learned how American Greetings became post-click marketing mavens by discovering the inherent value of AdGroup-level testing and iteration for increased lift.
In his SES Chicago 2008 Keynote, Josh James, CEO of Omniture, discusses how you can avoid customer anticipointment, plus how it is time for online marketers to consider the entire marketing value chain and bridge the gap between ads and a personalized, relevant online experience for each visitor.
Visibility Magazine, the magazine for online business strategies, which caters to business owners, internet marketers and internet marketing enthusiasts, exhibited at SES Chicago 2008 and they give their thoughts on the show.