Talking SEM, Mobile Ad Networks and Direct Response Marketing in China with Zhaohui Tang, the CEO of adSage .
Rebecca Ryan and Liana â€œLiâ€ Evans are the founders of LiBeck Inegrated Marketing, helping clients create strategies to integrate not only an online marketing campaign, but keeping it hand in hand with the offline aspects of your campaign.
Ensuring you get email addresses, and constantly keeping up with customers to make sure they stay in the loop of your social media campaign are key.
Clare Madden of SEMPO and Senior Client Director at Virtual, Inc. tells us about the benefits of joining the professional organization for SEM, SEMPO, and how they plan to improve services going forwards.
From reduction of membership payments, to workshops, and an enhanced benefits package, Clare lays out just why only members get these benefits and more.
Kristjan Mar Hauksson is on the Board of Directors for SEMPO, knowing very well that SEM is rapidly growing and evolving. From traditional to viral campaigns, the lines are becoming blurred, and Kristjan believes that having a group that can build a framework to help guide the future of SEM is an important step in cutting through the clutter.
Keywords can be useful, but it’s not the only option for SEM, Lisa Raehsler is a SEM strategy consultant who has some new ideas on how to evolve your targeting tactics.
Lisa also helped found the Minnesota Search Engine Marketing Association, a professional group aimed at SEM, and to bring together tactics from members and to educate not only merchants, but SEM as well.
In a world where digital products have begun to take over the importance of physical items, Paul Szymanski has been around for a long time, and has seen the changes in SEM and exclusive marketing.
As Search Engine Marketing Manager at Sony Music Entertainment, Paul gives his advice on how to target marketing as physical merchandise becomes a rarity, and digital content takes the stage.
David Roth is the Director of Search Marketing at Yahoo!, Inc where he handles paid and organic search marketing strategy across all of Yahoo! He discusses how his team utilizes Landing Page Optimization Testing for SEM.
SES London 2010 Moderators Erica Schmidt, SES Advisory Board andGlobal Search Director, iProspect and Jon Myers, SES Advisory Board and Head of Search/Associate Director, Mediavest discusses their participation moderating panel on Global SEO panel, Intro to SEM and Meaningful SEO Metrics.