Market Research for Search Engine Advertisers
December 18, 2009 by Daron Babin
Filed under Episodes
Talking with Martin Berman. VP of Direct Sales at AdGooroo, a market research company for search engine advertisers which monitors Google, Yahoo, MSN, Baidu, AOL, and Ask for paid search, natural rankings, and potential trademark infringement activity.
Podcast: Play in new window | Download
Eye Tracking Research
September 17, 2009 by Daron Babin
Filed under Episodes
Enquiro CEO Gord Hotchkiss discusses eye tracking research studies which play a key role in understanding how people use search engines, navigate websites and engage with advertising.
Podcast: Play in new window | Download
