Paid Search, SEO Competitive Analysis and Key insights to outperform the competition with your search marketing plan with Marcus Tober, the CTO of SearchMetrics. Marcus also fills us on the latest release of the Searchmetrics Suite of Search and Social Analytics software.
Effective PPC Auditing, The Importance of the Proper PPC Auditing Framework and Paid Search Best Practices with Jeremy Hull, the Associate Director of Paid Search for iProspect.
Optimizing Google Display Network advertising with AdMetrica with Marc Poirier, CMO and Co-founder of Acquisio, and Bryan Minor, Chief Scientist at Acquisio.
Talking Call Tracking Attribution, measuring ROI and how agencies can use call tracking to grow their retainer business with George Revutsky, the CEO of MyNextCustomer.
We learn about how his companys call tracking software tracks both calls and web leads from Paid Search, SEO, Social, and Offline campaigns, integrates Google Analytics with phone calls, calculates return on ad spend, and lets you listen to all your calls in one place.
Alex Cohen, Senior Marketing Manager at ClickEquations, discusses the dawn of paid search without keywords and how Google is changing the way we buy ads. Alex also talks about how technology fits in effective paid search management and how will social media affect paid search advertising.
DoubleClick Search is a platform that allows advertisers to manage multiple paid search campaigns, across all major search engines, from a single interface. Ariel Bardin, Director of Product Management at Google gives us the lowdown on DoubleClick Search v. 3.
Neil Robertson is the CEO of Trada, a pay-per-click marketplace allowing agencies and in-house advertisers to leverage the skills of hundreds of the best paid search experts in the world. Niel fills us in on the details behind how Googles venture capital arm invested 5.75 million with the company as part of a plan to expand its business overseas.
David Roth is the Director of Search Marketing at Yahoo!, Inc where he handles paid and organic search marketing strategy across all of Yahoo! He discusses how his team utilizes Landing Page Optimization Testing for SEM.
Search Engine Marketing and David Rodnitzky, Pay Per Click Expert Founder and CEO of PPC Associates, gives his thoughts on the Evolution of Paid Search Marketing.
George Revutsky is Founder and CEO of MyNextCustomer, which lets marketing teams and agencies measure calls and leads from Paid Search, SEO, Social, and Offline campaigns, integrates Google Analytics with phone calls, calculates return on ad spend, and puts sales and marketing on the same page.