Keyword Management; Paid and Organic Search Integration
August 23, 2011 by Daron Babin
Filed under Episodes
Bill Hunt of Back Azimuth Consulting tells us about a new Keyword Management tool to enable companies to aggregate and monitor performance of keywords across both paid and organic search.
He discusses complexities of managing keywords, the value of integrating paid and organic data and five diagnostic data points we never think to use.
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Rationalization in Pricing
March 27, 2009 by Daron Babin
Filed under Episodes
Rationalization in Pricing discussion with Prime Visibility Founder Andrew Hazen. Plus, learn about his company’s work in paid and organic search and social media.
Podcast: Play in new window | Download
