Bas van den Beld drops in at the Facebook booth at Search Engine Strategies New York 2010 and talks to one of their team members about Facebook Ads.
The paid search marketplace has rocketed from virtually zero to more than $10 billion in the past decade, which begs the question: Is the search marketplace on the verge of maturing in North America or will advertising dollars continue to flow into search? As ROI and performance become increasingly important, will search gain a larger share of advertising revenues or is search generally or at least across some categories, becoming too expensive and competitive? Can search make an argument for value beyond pure performance and results? Will further insights and performance gains be realized as they relate to an overall SEM+SEO strategy for a brand or has the industry discovered most of the tricks? This panel takes a hard look at the current value proposition of search and what the future holds for the North American search marketplace.
John Gerzema discusses the recession and managing your budget during these tough times ahead. John also emphasizes that marketers must communicate transparency to their customers.
Guy Kawasaki talks Twitter and how he uses it during the opening keynote at Search Engine Strategies in New York. He explains that while some people may call him a spammer, his technique works and he’s gotten a ton of lift for his site. This in-depth look at Twitter is not to be missed!
Mike Grehan and Frank Watson sit down and talk candidly about Search Engine Strategies and what your agenda should include if you’re a show veteran. Frank and Mike explain that buying anyone a drink at the pub is an easy way to make new friends and let people know where the real networking takes place.
Jessica Bowman and Richard Zwicky help you decide which panels are must attend and which ones you should probably just read about later. Richard explains how asking questions are key and approaching a speaker isn’t always “bothering him”. Jessica touches upon how to maximize your schedule by planning ahead.
An in-depth look at the third day of the Search Engine Strategies Agenda with Kevin Ryan and Pauline Ores. Maximize your time at the show with this detailed account of all the panels you need to attend.
Kevin Ryan and Pauline Ores dive into Day 2 of the New York Search Engine Strategies Agenda. Maximize your time at the show by using these guides to plan out your day. Kevin touches upon the can’t miss panels and Pauline touches on some people you should definitely take time to meet.