Outsourcing Paid Search

August 30, 2010 by  
Filed under Episodes

Neil Robertson is the CEO of Trada, a pay-per-click marketplace allowing agencies and in-house advertisers to leverage the skills of hundreds of the best paid search experts in the world. Niel fills us in on the details behind how Googles venture capital arm invested 5.75 million with the company as part of a plan to expand its business overseas.

AdReady Online Display Advertising

August 24, 2009 by  
Filed under Episodes

Justin Baker, Director of Marketing for AdReady tells us about their online display advertising product and the problems AdReady tries to solve? their customers and what are the most compelling trends shaping the marketplace today.