Keeping Your Online Reputation Safe
March 30, 2011 by Daron Babin
Filed under Episodes
The online space is always moving rapidly, but the laws move at a snails pace. Gary Kibel is a partner at Davis and Gilbert LLP, who specializes in the areas of New Media, Advertising/Marketing and Privacy law.
Gary regularly counsels clients with respect to issues such as interactive advertising, search marketing, affiliate marketing, enterprise technology implementations, behavioral advertising, social networking, privacy and data security, gaming, mobile services, joint ventures, copyrights, trademarks, corporate matters and laws affecting the Internet.
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Landing Page Testing for SEM
August 30, 2010 by Daron Babin
Filed under Episodes
David Roth is the Director of Search Marketing at Yahoo!, Inc where he handles paid and organic search marketing strategy across all of Yahoo! He discusses how his team utilizes Landing Page Optimization Testing for SEM.
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Evolution of Paid Search Marketing
August 27, 2010 by Daron Babin
Filed under Episodes
Search Engine Marketing and David Rodnitzky, Pay Per Click Expert Founder and CEO of PPC Associates, gives his thoughts on the Evolution of Paid Search Marketing.
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SES San Francisco 2010 Preview: Jeffrey Hayzlett
July 28, 2010 by Daron Babin
Filed under Episodes
Hayzlett Group founder Jeffrey Hayzlett previews his upcoming Day 1 keynote address at Search Engine Strategies 2010 in San Francisco on Tuesday August 17th.
Hayzlett most recently served as the Chief Marketing Officer and Vice President for the Eastman Kodak Company and is a Social Media and Marketing Expert.
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Search Engine Marketing Call to Action
December 20, 2009 by Daron Babin
Filed under Episodes
Bill Hunt, President of Back Azimuth Consulting, discusses how the Search Engine Marketing Industry needs to step forward with integration of keywords into brand campaigns and messenging, plus better management of what content gets indexed by Google.
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iContact for Email Marketing
December 18, 2009 by Daron Babin
Filed under Episodes
David Dorsey, Enterprise Sales Executive at iContact, which provides email marketing for SMBs and non-profits plus allows for easy creation of email newsletters, surveys, and autoresponders.
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Efficient Frontier Performance Marketing
December 18, 2009 by Daron Babin
Filed under Episodes
Justin Merickel, VP of Marketing and New Product Development for Efficient Frontier, which is designed by and for small investors who recognize that long-term portfolio performance is determined almost exclusively by the allocation of assets among broad security classes.
He also tells us about his participation on the Search Where to Next? Panel at SES Chicago 2009.
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SES Chicago 09 Preview- Meaningful SEO Metrics
November 2, 2009 by Daron Babin
Filed under Episodes
Jeff Ferguson, SES Advisory Board and Senior Director, Online Marketing, Local.com previews his SES Chicago 2009 Presentation on Meaningful SEO Metrics: Going Beyond the Numbers.
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