Discussion of how local search will continue to rapidly evolve as more and more devices become connected, plus we are fast approaching the point where mobile connectivity is the norm with Steve Sherfy, a manager on the insights team at GroupM Next.
Learn about the impact of local on organic search, how to get the best out of local search and best practices for using Google Places with Milestone Internet Marketing President and Founder Benu Aggarwal.
We discuss how big local search is getting and how businesses need to integrate local search, mobile search, social media, deals, coupons, everything into a successful online marketing campaign with David Rodecker, Founder and CTO of Local Splash.
Eli Goodman is Search Evangelist at comScore Inc. and foresees the evolution of local search and social search. Over the next five years he believes that local search will mature and grow far more prominent than social search thanks to many factors.
With all this new technology, Eli offers advice on analytics and SEO results, as well as a budding group of programs to manage all this information to position your company for success.
Location 3 Media Founder Andrew Beckman discusses his SES New York 2011 presentation on Local 2.0: The Evolution of Local Search where he discusses how online maps, shopping engines and directories are affecting universal search, and how businesses can optimize their campaigns to leverage these evolving aspects of the search engines.
Gregg Stewart , President of 15miles, discusses local search and the opportunities that national and local brands overlook when looking at click metrics and not call tracking.
Steve Wiideman of Local Splash discusses changes in the local search industry and how can businesses plan ahead, plus he explains how owns the top spot in Google for seo expert.
Michael Boland, Senior Analyst in The Kelsey Groups Interactive Local Media program tells us about the companys work in providing strategic research and analysis, data and competitive metrics.