Ad Optimization and Ad Rotation Algorithms as Bing advertising evangelist John Gagnon shares with us some best practices for optimizing your campaigns, keywords, match-types, ads, bids, targeting, landing pages and quality scores for each network.
Christina Zila is manager of TextBroker, a site that helps writers earn money by writing high quality articles for their clients. Christina discusses the importance of content keywords and quality for conversion.
Bill Hunt, President of Back Azimuth Consulting, discusses how the Search Engine Marketing Industry needs to step forward with integration of keywords into brand campaigns and messenging, plus better management of what content gets indexed by Google.
Keywords and Content and the Search Where to Next panels to be held at SES San Jose 2009 are previewed by Anne Kennedy, SES Advisory Board and Managing Partner and Founder, Beyond Ink.