Keyword Management; Paid and Organic Search Integration

August 23, 2011 by  
Filed under Episodes

Bill Hunt of Back Azimuth Consulting tells us about a new Keyword Management tool to enable companies to aggregate and monitor performance of keywords across both paid and organic search.
He discusses complexities of managing keywords, the value of integrating paid and organic data and five diagnostic data points we never think to use.

Integrating All Aspects of Your Marketing Campaign

March 30, 2011 by  
Filed under Episodes

Rebecca Ryan and Liana “Li” Evans are the founders of LiBeck Inegrated Marketing, helping clients create strategies to integrate not only an online marketing campaign, but keeping it hand in hand with the offline aspects of your campaign.

Ensuring you get email addresses, and constantly keeping up with customers to make sure they stay in the loop of your social media campaign are key.

Search Engine Marketing Call to Action

December 20, 2009 by  
Filed under Episodes

Bill Hunt, President of Back Azimuth Consulting, discusses how the Search Engine Marketing Industry needs to step forward with integration of keywords into brand campaigns and messenging, plus better management of what content gets indexed by Google.

Integration of Search Orion Panel

December 15, 2008 by  
Filed under Episodes

This Orion Panel on the Integration of Search covers the extent to which search efforts are integrated with a variety of offline marketing channels; the big disconnect between search marketer strategy and search user behavior, the specific search marketing and integration techniques in use today, and obstacles to the integration process.