Outsourcing Paid Search

August 30, 2010 by  
Filed under Episodes

Neil Robertson is the CEO of Trada, a pay-per-click marketplace allowing agencies and in-house advertisers to leverage the skills of hundreds of the best paid search experts in the world. Niel fills us in on the details behind how Googles venture capital arm invested 5.75 million with the company as part of a plan to expand its business overseas.