Web Analytics and KPIs
August 22, 2011 by Daron Babin
Filed under Episodes
Web Analytics and KPIs discussion with Thom Craver, Web and Database specialist, Saunders College of Business at Rochester Institute of Technology. He also gives his thoughts on how Google Panda and Google + play a role.
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DoubleClick Search New And Improved
March 28, 2011 by Daron Babin
Filed under Episodes
DoubleClick Search is a platform that allows advertisers to manage multiple paid search campaigns, across all major search engines, from a single interface. Ariel Bardin, Director of Product Management at Google gives us the lowdown on DoubleClick Search v. 3.
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Links and Anchor Texting
March 29, 2010 by Daron Babin
Filed under Episodes
Position Technologies VP of Search Todd Friesen aka Oilman tells us how he got his nickname, plus he discusses links, anchor text, brand searching on Google, and more.
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SES New York 2010 Preview: Google Analytics Evangelist Avinash Kaushik
March 3, 2010 by Daron Babin
Filed under Episodes
Avinash Kaushik, Analytics Evangelist for Google and co-founder of Market Motive Inc., speaks with host Bryan Eisenberg about his upcoming SES New York 2010 presentation entitled Be Awesome: Ideas for Approaching Search Analytics Differently.
Kaushik expands on how you can execute to find the audiences you crave online and use data to ensure that you are getting highest possible ROI.
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Market Research for Search Engine Advertisers
December 18, 2009 by Daron Babin
Filed under Episodes
Talking with Martin Berman. VP of Direct Sales at AdGooroo, a market research company for search engine advertisers which monitors Google, Yahoo, MSN, Baidu, AOL, and Ask for paid search, natural rankings, and potential trademark infringement activity.
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Google Product Search for eCommerce Clients
December 17, 2009 by Daron Babin
Filed under Episodes
Adam Audette from Audette Media comments on Google Product Search for eCommerce Clients and the positive impact it has made on sales and traffic during the holiday season.
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Site Speed and Its Affect on Google Search Rankings
December 16, 2009 by Daron Babin
Filed under Episodes
Bill Hartzer, Search Engine Marketing Manager for Vizion Interactive, tell us about How Google Search and your site speed will affect your rankings, and what can be done speed up page loads, plus some visibility tips.
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SEO Expert Steve Wiideman
August 13, 2009 by Daron Babin
Filed under Episodes
Steve Wiideman of Local Splash discusses changes in the local search industry and how can businesses plan ahead, plus he explains how owns the top spot in Google for seo expert.
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SES San Jose 2009-Nicholas Fox Keynote
August 12, 2009 by Daron Babin
Filed under Episodes
Nicholas Fox, Business Product Management Director, AdWords for Google, in his SES San Jose 2009 Keynote address, discusses the future of the search engine marketing industry and his vision of where the industry is going.
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