Merging Across Platforms Of Display And Search
March 29, 2011 by Daron Babin
Filed under Episodes
The search and display platforms of ads are becoming closer and closer. Rob Rasko is President and COO of CPX Interactive, with a great deal of knowledge on just how to consolidate partners for any large ad campaign.
The online display advertising landscape is significantly over crowded. Consolidation will occur around those companies that can communicate how they represent a fully integrate solution for advertisers and publishers.
Podcast: Play in new window | Download
Incorporating Eye Tracking into Your SEO Campaign
March 29, 2011 by Daron Babin
Filed under Episodes
UX Advocate and Founder Leslie Chacon discusses her work exploring the value of eye tracking within qualitative and quantitative research studies.
She explains why it only enhances traditional research methods, What you can learn from eye tracking studies to incorporate into your display/SEO campaigns and how using web analytics not only for business objective but for your user experience strategy.
Podcast: Play in new window | Download
AdReady Online Display Advertising
August 24, 2009 by Daron Babin
Filed under Episodes
Justin Baker, Director of Marketing for AdReady tells us about their online display advertising product and the problems AdReady tries to solve? their customers and what are the most compelling trends shaping the marketplace today.
Podcast: Play in new window | Download
